Harspring Capital Management LLC Purchases New Holdings in Amazon.com, Inc. $AMZN

Harspring Capital Management LLC acquired a new position in Amazon.com, Inc. (NASDAQ:AMZN - Free Report) in the 2nd quarter, according to the company in its most recent 13F filing with the SEC. The fund acquired 35,000 shares of the e-commerce giant's stock, valued at approximately $8,342,000. Amazon.com comprises approximately 15.5% of Harspring Capital Management LLC's investment portfolio, making the stock its 4th largest position.

Several other large investors have also recently bought and sold shares of AMZN. Red Crane Wealth Management LLC raised its position in shares of Amazon.com by 2.3% during the first quarter. Red Crane Wealth Management LLC now owns 1,663 shares of the e-commerce giant's stock worth $346,000 after acquiring an additional 38 shares during the last quarter. Robinson Smith Wealth Advisors LLC lifted its stake in shares of Amazon.com by 0.7% during the first quarter. Robinson Smith Wealth Advisors LLC now owns 5,509 shares of the e-commerce giant's stock valued at $1,147,000 after acquiring an additional 40 shares during the period. Sfam LLC boosted its holdings in Amazon.com by 3.4% in the first quarter. Sfam LLC now owns 1,224 shares of the e-commerce giant's stock valued at $255,000 after acquiring an additional 40 shares during the last quarter. Measured Risk Portfolios Inc. boosted its holdings in Amazon.com by 3.4% in the first quarter. Measured Risk Portfolios Inc. now owns 1,206 shares of the e-commerce giant's stock valued at $251,000 after acquiring an additional 40 shares during the last quarter. Finally, CoreFirst Bank & Trust increased its position in Amazon.com by 1.1% in the first quarter. CoreFirst Bank & Trust now owns 3,620 shares of the e-commerce giant's stock worth $754,000 after purchasing an additional 40 shares during the period. Institutional investors and hedge funds own 72.20% of the company's stock.

Wall Street Analysts Forecast Growth

Several analysts have weighed in on the company. Sanford C. Bernstein reissued an "outperform" rating and set a $320.00 price objective (up from $315.00) on shares of Amazon.com in a report on Friday, July 31st. Wedbush raised their target price on shares of Amazon.com from $293.00 to $310.00 and gave the company an "outperform" rating in a research note on Friday, July 31st. Morgan Stanley reiterated an "overweight" rating and set a $335.00 price target (up from $330.00) on shares of Amazon.com in a research report on Friday, July 31st. Citigroup restated a "market outperform" rating on shares of Amazon.com in a report on Friday, August 14th. Finally, Roth Capital reaffirmed a "buy" rating and issued a $325.00 price objective on shares of Amazon.com in a research note on Monday, August 3rd. Fifty-six research analysts have rated the stock with a Buy rating and three have given a Hold rating to the company. According to data from MarketBeat, the stock presently has an average rating of "Moderate Buy" and an average price target of $321.19.

Amazon.com Trading Down 1.3%

NASDAQ AMZN opened at $254.98 on Wednesday. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87. The stock's 50-day moving average is $256.47 and its 200-day moving average is $246.48. Amazon.com, Inc. has a one year low of $196.00 and a one year high of $287.20. The firm has a market cap of $2.75 trillion, a P/E ratio of 20.51, a P/E/G ratio of 2.00 and a beta of 1.44.

Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its quarterly earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share for the quarter, beating analysts' consensus estimates of $1.82 by $3.93. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The firm had revenue of $200.61 billion for the quarter, compared to analyst estimates of $197.03 billion. During the same quarter in the previous year, the firm posted $1.68 earnings per share. The business's revenue was up 19.6% on a year-over-year basis. Sell-side analysts anticipate that Amazon.com, Inc. will post 8.01 earnings per share for the current fiscal year.

Insider Activity

In other news, CEO Matthew Garman sold 14,541 shares of the firm's stock in a transaction that occurred on Friday, August 21st. The shares were sold at an average price of $259.06, for a total transaction of $3,766,991.46. Following the completion of the transaction, the chief executive officer directly owned 17,794 shares of the company's stock, valued at $4,609,713.64. This trade represents a 44.97% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 9,258 shares of the business's stock in a transaction on Monday, August 24th. The stock was sold at an average price of $259.77, for a total transaction of $2,404,950.66. Following the completion of the sale, the senior vice president directly owned 41,190 shares in the company, valued at approximately $10,699,926.30. This represents a 18.35% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last 90 days, insiders have sold 71,589 shares of company stock worth $18,568,785. 8.90% of the stock is currently owned by insiders.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon signed a Generac supply agreement worth up to $8 billion for backup generators, including approximately $2.4 billion of expected orders in 2027–2028 and warrants for Amazon. The deal highlights strong AWS data-center demand and addresses electricity constraints that could otherwise slow AI expansion. Amazon's Generac power deal
• Positive Sentiment: Amazon is expanding AI-powered logistics, including smart glasses for more than 20,000 delivery drivers by 2027. The company also plans an additional $1.9 billion investment in its Delivery Service Partner program, targeting better safety, routing and delivery efficiency. Amazon delivery investment
• Neutral Sentiment: Amazon blocked Meta’s Muse shopping agent, citing unauthorized access, failure to identify itself and concerns involving customer credentials and data. The move protects Amazon’s control over customer relationships, checkout and marketplace data, but could cause it to lose orders initiated by outside AI agents as agentic commerce develops. Amazon and Meta Muse dispute
• Negative Sentiment: Shopify’s shares rallied after Meta enabled Muse to browse Shopify-powered stores and complete purchases through Shop Pay, while Amazon remained excluded. Investors may view this as a competitive advantage for Shopify and a potential threat to Amazon’s influence over future AI-driven shopping. Shopify and Meta Muse integration
• Negative Sentiment: Amazon’s planned AI buildout—estimated at roughly $220 billion in capital spending—continues to raise concerns about cash flow, returns on investment and possible AWS margin pressure. Higher labor costs, including a $1 increase in eligible U.S. warehouse starting pay, add to near-term expense pressure. Amazon wage investment
• Negative Sentiment: A U.S. financial disclosure showed sales of between $5 million and $25 million of Amazon stock by President Donald Trump in July. The transaction is historical and does not change Amazon’s fundamentals, but the disclosure may add short-term selling sentiment. Trump Amazon stock sale disclosure

Amazon.com Profile

Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon's websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.

Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.

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