Keating Financial Advisory Services Inc. bought a new position in Amazon.com, Inc. (NASDAQ:AMZN) in the 2nd quarter, according to its most recent disclosure with the Securities & Exchange Commission. The fund bought 34,541 shares of the e-commerce giant's stock, valued at approximately $8,233,000. Amazon.com comprises approximately 1.1% of Keating Financial Advisory Services Inc.'s holdings, making the stock its 17th largest holding.
Several other hedge funds and other institutional investors have also recently made changes to their positions in the company. Northstar Financial Companies Inc. bought a new stake in shares of Amazon.com in the second quarter worth approximately $3,376,000. Gryphon Financial Partners LLC boosted its holdings in Amazon.com by 7.5% in the first quarter. Gryphon Financial Partners LLC now owns 73,085 shares of the e-commerce giant's stock worth $15,221,000 after purchasing an additional 5,125 shares during the last quarter. First Citizens Bank & Trust Co. grew its position in Amazon.com by 1.7% in the 1st quarter. First Citizens Bank & Trust Co. now owns 303,862 shares of the e-commerce giant's stock worth $63,285,000 after purchasing an additional 5,104 shares during the period. GSA Capital Partners LLP purchased a new stake in Amazon.com during the 2nd quarter valued at $2,261,000. Finally, Vista Cima Wealth Management LLC bought a new position in shares of Amazon.com during the 2nd quarter valued at $1,585,000. Institutional investors own 72.20% of the company's stock.
Insiders Place Their Bets
In related news, SVP David Zapolsky sold 9,258 shares of the business's stock in a transaction that occurred on Monday, August 24th. The stock was sold at an average price of $259.77, for a total value of $2,404,950.66. Following the transaction, the senior vice president directly owned 41,190 shares of the company's stock, valued at approximately $10,699,926.30. The trade was a 18.35% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas J. Herrington sold 6,362 shares of the company's stock in a transaction that occurred on Friday, August 21st. The stock was sold at an average price of $259.01, for a total value of $1,647,821.62. Following the completion of the transaction, the chief executive officer owned 476,681 shares of the company's stock, valued at $123,465,145.81. The trade was a 1.32% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last ninety days, insiders sold 71,589 shares of company stock valued at $18,568,785. Insiders own 8.90% of the company's stock.
Amazon.com Price Performance
Shares of NASDAQ:AMZN opened at $251.19 on Friday. The company has a market capitalization of $2.71 trillion, a P/E ratio of 20.21, a P/E/G ratio of 1.91 and a beta of 1.44. Amazon.com, Inc. has a 1-year low of $196.00 and a 1-year high of $287.20. The firm's 50 day simple moving average is $255.93 and its two-hundred day simple moving average is $245.54. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87.
Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, beating the consensus estimate of $1.82 by $3.93. The firm had revenue of $200.61 billion for the quarter, compared to the consensus estimate of $197.03 billion. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The company's revenue was up 19.6% on a year-over-year basis. During the same period last year, the firm earned $1.68 EPS. Research analysts expect that Amazon.com, Inc. will post 8.01 EPS for the current fiscal year.
Amazon.com News Summary
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Amazon agreed to purchase backup generators from Generac, with initial deliveries valued at approximately $2.4 billion in 2027 and 2028 and potential total payments of up to $8 billion through 2033. Amazon also received warrants to buy up to about 1.69 million Generac shares. The agreement underscores the scale of Amazon Web Services’ data-center expansion and its efforts to bypass strained power grids. Generac, Amazon strike $2.4 billion long-term generator supply deal
- Positive Sentiment: Amazon reportedly plans to expand same-day delivery hubs from 85 to more than 1,000 by 2031, potentially placing facilities within 10 miles of about 80% of U.S. Prime members. The investment could help narrow Walmart’s proximity advantage and support faster, higher-frequency purchases. Amazon's next move could reshape how America shops
- Positive Sentiment: Management indicated AWS has reached a $169 billion annualized revenue run rate, highlighting continued demand for AI and traditional cloud services. Recent quarterly revenue also grew nearly 20% year over year, reinforcing the growth thesis. Amazon's Andy Jassy Just Made a Startling Prediction
- Neutral Sentiment: Amazon-owned Zoox is poised to expand its Las Vegas robotaxi fleet after Nevada’s 100-vehicle regulatory cap expires, creating a longer-term transportation opportunity but also exposing the business to intensifying competition and regulatory execution risk. Amazon-owned Zoox's 100-robotaxi limit in Nevada is about to disappear
- Neutral Sentiment: Amazon joined calls for stronger AI safety testing and industry-government standards. The stance may reduce regulatory risk, although it could increase compliance requirements over time. Amazon Urges Industry and Government Partnership on AI Safeguards
- Negative Sentiment: A fatal Amazon cargo-plane crash in Miami has placed the company’s air-cargo network and logistics oversight under scrutiny, raising potential operational, legal and reputational risks. A Deadly Amazon Cargo Plane Crash in Miami Puts its Air Network Under Scrutiny
- Negative Sentiment: Two senators asked the FTC to investigate whether Amazon’s Alexa for Shopping suppresses U.S.-made products or fails to flag misleading “Made in USA” claims, adding regulatory and compliance uncertainty. Amazon, Walmart chatbots attract senator ire over made in USA label snags
- Negative Sentiment: Amazon’s $1-per-hour wage increase and new benefits improve labor competitiveness but raise operating costs. Separately, surging AI capital expenditures are weighing on free cash flow and increasing reliance on debt financing. Amazon raises minimum hourly pay by $1 to $20 for US operations workers
Wall Street Analysts Forecast Growth
A number of research analysts have weighed in on AMZN shares. Weiss Ratings reissued a "buy (b)" rating on shares of Amazon.com in a report on Monday, August 3rd. TD Cowen reiterated a "buy" rating and issued a $350.00 price objective (up from $340.00) on shares of Amazon.com in a research note on Friday, July 31st. Wedbush upped their target price on shares of Amazon.com from $293.00 to $310.00 and gave the company an "outperform" rating in a report on Friday, July 31st. Wolfe Research reiterated an "outperform" rating and issued a $315.00 price target on shares of Amazon.com in a research report on Friday, July 31st. Finally, Truist Financial lifted their price target on shares of Amazon.com from $320.00 to $350.00 and gave the stock a "buy" rating in a research note on Friday, July 31st. Fifty-six research analysts have rated the stock with a Buy rating and three have given a Hold rating to the stock. According to data from MarketBeat, the company presently has an average rating of "Moderate Buy" and a consensus price target of $321.19.
Check Out Our Latest Analysis on Amazon.com
Amazon.com Company Profile
(
Free Report)
Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon's websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.
Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.
See Also
Want to see what other hedge funds are holding AMZN? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Amazon.com, Inc. (NASDAQ:AMZN - Free Report).

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