Kranot Hishtalmut Le Morim Tichoniim Havera Menahelet LTD reduced its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 12.6% in the second quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 84,309 shares of the e-commerce giant's stock after selling 12,176 shares during the quarter. Amazon.com comprises approximately 2.5% of Kranot Hishtalmut Le Morim Tichoniim Havera Menahelet LTD's holdings, making the stock its 9th largest position. Kranot Hishtalmut Le Morim Tichoniim Havera Menahelet LTD's holdings in Amazon.com were worth $20,094,000 as of its most recent SEC filing.
Other hedge funds have also recently modified their holdings of the company. Keenan Capital LLC bought a new stake in Amazon.com during the second quarter worth approximately $24,072,000. Baird Financial Group Inc. lifted its stake in shares of Amazon.com by 4.5% in the 2nd quarter. Baird Financial Group Inc. now owns 5,708,507 shares of the e-commerce giant's stock valued at $1,360,566,000 after purchasing an additional 246,613 shares during the last quarter. XY Planning Network Inc. boosted its holdings in shares of Amazon.com by 5.1% in the 2nd quarter. XY Planning Network Inc. now owns 8,438 shares of the e-commerce giant's stock worth $2,011,000 after purchasing an additional 408 shares during the period. BayBridge Capital Group LLC increased its position in shares of Amazon.com by 12.2% during the 2nd quarter. BayBridge Capital Group LLC now owns 11,854 shares of the e-commerce giant's stock valued at $2,825,000 after purchasing an additional 1,285 shares during the last quarter. Finally, Ramsay Stattman Vela & Price Inc. increased its position in shares of Amazon.com by 0.6% during the 2nd quarter. Ramsay Stattman Vela & Price Inc. now owns 85,398 shares of the e-commerce giant's stock valued at $20,354,000 after purchasing an additional 514 shares during the last quarter. Hedge funds and other institutional investors own 72.20% of the company's stock.
Analyst Upgrades and Downgrades
Several equities research analysts have recently weighed in on the stock. Cantor Fitzgerald reissued an "overweight" rating and issued a $320.00 target price (down from $330.00) on shares of Amazon.com in a research note on Friday, July 31st. BMO Capital Markets restated an "outperform" rating and set a $360.00 target price (up from $355.00) on shares of Amazon.com in a research report on Tuesday, July 28th. Wolfe Research reiterated an "outperform" rating and issued a $315.00 price target on shares of Amazon.com in a report on Friday, July 31st. Pivotal Research reissued a "buy" rating and set a $333.00 price target (up from $320.00) on shares of Amazon.com in a research note on Friday, July 31st. Finally, Wedbush boosted their price objective on Amazon.com from $293.00 to $310.00 and gave the company an "outperform" rating in a report on Friday, July 31st. Fifty-six research analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company's stock. Based on data from MarketBeat, Amazon.com has an average rating of "Moderate Buy" and a consensus target price of $321.19.
Get Our Latest Research Report on Amazon.com
Key Headlines Impacting Amazon.com
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: AI and cloud growth remain major potential catalysts. Amazon Web Services reportedly has a $496 billion backlog and a cloud operating margin near 39%, while the company launched agentic AI tools to automate listings, inventory management and other tasks for third-party sellers. These developments reinforce the investment case that AWS and AI can drive long-term earnings growth. Amazon rolls out new agentic AI for third-party sellers
- Positive Sentiment: Amazon is expanding higher-value advertising and commerce services. A deeper Best Buy Fire TV agreement will use Amazon Ads technology across Insignia televisions, potentially increasing connected-TV advertising revenue. Amazon also expanded its U.K. partnership with Affirm and its pickup network to nearly 30,000 locations, supporting customer convenience and transaction growth. Best Buy, Amazon Deepen Fire TV Alliance
- Neutral Sentiment: Anthropic’s potential $2 trillion IPO could benefit Amazon. Amazon is an Anthropic backer and could gain from the value of its investment and increased demand for AWS infrastructure, although the timing, valuation and eventual financial benefit remain uncertain. Alphabet vs. Amazon: Which Anthropic Backer Will Benefit More?
- Negative Sentiment: Amazon’s dispute with Meta over the Muse shopping agent creates strategic risk. Amazon blocked Meta’s rapidly adopted AI agent from accessing its marketplace, protecting control over customer data and checkout but potentially allowing rivals such as Shopify to capture agent-driven commerce. The standoff also raises questions about future rules for automated shopping. Meta's standoff with Amazon over Muse
- Negative Sentiment: Rising labor and delivery spending may weigh on margins. Amazon plans to invest $1.9 billion in its Delivery Service Partner program and is rehiring former employees for AI and cloud roles. Higher wages and staffing costs could pressure near-term profitability even if they support capacity and growth. Amazon puts another $1.9 billion into its delivery network
- Negative Sentiment: Sustainability execution is an investor concern. Amazon’s chief sustainability officer said the company does not yet know how it will achieve its 2040 net-zero carbon target, raising reputational and regulatory risks. Amazon's net-zero carbon challenge
- Negative Sentiment: Macro conditions amplified the selling pressure. Amazon was among the large technology stocks weighing on a weaker market as Treasury yields and oil prices rose, increasing valuation pressure on growth-oriented companies.
Insider Activity at Amazon.com
In other news, CEO Andrew R. Jassy sold 20,000 shares of the business's stock in a transaction on Friday, August 21st. The stock was sold at an average price of $259.01, for a total value of $5,180,200.00. Following the completion of the transaction, the chief executive officer directly owned 2,235,766 shares of the company's stock, valued at approximately $579,085,751.66. The trade was a 0.89% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew Garman sold 14,541 shares of the company's stock in a transaction on Friday, August 21st. The stock was sold at an average price of $259.06, for a total value of $3,766,991.46. Following the sale, the chief executive officer owned 17,794 shares of the company's stock, valued at $4,609,713.64. This trade represents a 44.97% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 71,589 shares of company stock valued at $18,568,785 over the last 90 days. Insiders own 8.90% of the company's stock.
Amazon.com Stock Down 2.2%
Shares of Amazon.com stock opened at $249.27 on Thursday. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87. The stock has a market cap of $2.69 trillion, a price-to-earnings ratio of 20.05, a PEG ratio of 1.98 and a beta of 1.44. The firm's 50-day moving average is $256.35 and its two-hundred day moving average is $246.69. Amazon.com, Inc. has a 1 year low of $196.00 and a 1 year high of $287.20.
Amazon.com (NASDAQ:AMZN - Get Free Report) last posted its quarterly earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, beating the consensus estimate of $1.82 by $3.93. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The business had revenue of $200.61 billion during the quarter, compared to analyst estimates of $197.03 billion. During the same quarter in the previous year, the business posted $1.68 EPS. The company's quarterly revenue was up 19.6% compared to the same quarter last year. As a group, research analysts expect that Amazon.com, Inc. will post 8.01 earnings per share for the current fiscal year.
Amazon.com Company Profile
(
Free Report)
Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon's websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.
Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.
Recommended Stories

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.
Before you consider Amazon.com, you'll want to hear this.
MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Amazon.com wasn't on the list.
While Amazon.com currently has a Moderate Buy rating among analysts, top-rated analysts believe these five stocks are better buys.
View The Five Stocks Here
Enter your email address and we’ll send you MarketBeat’s list of ten stocks set to soar in Fall 2026, despite the economic uncertainty rattling markets right now. These ten stocks are incredibly resilient and are likely to thrive in any economic environment.
Get This Free Report
Continue following MarketBeat
Add MarketBeat as your preferred source on Google to see our latest stories in your feed.