PLBY Group (PLBY) Stock Price, News & Analysis

Company Overview

PLBY Group, Inc. was a global media and lifestyle company associated with the Playboy brand. Its business focused on developing, licensing and marketing Playboy-branded products and experiences across categories including apparel, accessories, consumer products, digital media and sexual wellness.

The company’s operations were built around the Playboy intellectual property, which includes the Playboy name, rabbit-head logo, editorial archive and related creative assets. PLBY Group generated business through brand licensing, direct-to-consumer commerce, digital content and partnerships with manufacturers, retailers and other commercial operators.

Playboy was founded by Hugh Hefner in 1953 as a men’s lifestyle magazine and later expanded into television, publishing, hospitality, merchandise and licensing. PLBY Group became the publicly traded corporate vehicle for the Playboy brand in 2021 following a business combination with Mountain Crest Acquisition Corp. The brand has served consumers internationally through licensed products, media and online channels.

Key Stats

• Today's Range: $1.18 to $1.38
• 50-Day Range: $0.98 to $1.37
• 52-Week Range: $0.95 to $2.75
• Volume: 1.68 million shs
• Average Volume: 732,336 shs
• Market Capitalization: $154.55 million
• P/E Ratio: 64.53
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: Reduce

PLBY Group Stock Analysis - MarketRank™

PLBY Group scored higher than 45% of companies evaluated by MarketBeat, and ranked 313th out of 474 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.0 / 5
• Analyst Rating: Reduce

Consensus Rating

PLBY Group has received a consensus rating of Reduce. The company's average rating score is 1.50, and is based on no strong buy ratings, no buy ratings, 1 hold rating, and 1 sell rating.

Amount of Analyst Coverage

PLBY Group has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 300.00%

Earnings Growth

Earnings for PLBY Group are expected to grow by 300.00% in the coming year, from $0.02 to $0.08 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of PLBY Group is 64.53, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 26.41.

Price to Earnings Ratio vs. Sector

The P/E ratio of PLBY Group is 64.53, which means that it is trading at a more expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 26.42.

Price to Book Value per Share Ratio

PLBY Group has a P/B Ratio of 7.59. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

3.72% of the float of PLBY Group has been sold short.

Short Interest Ratio / Days to Cover

PLBY Group has a short interest ratio ("days to cover") of 4.85.

Change versus previous month

Short interest in PLBY Group has recently decreased by 8.35%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

PLBY Group does not currently pay a dividend.

Dividend Growth

PLBY Group does not have a long track record of dividend growth.

News and Social Media

• Score: 3.8 / 5
• News Sentiment: 1.01

News Sentiment

PLBY Group has a news sentiment score of 1.01. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.41 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 11 news articles for PLBY Group this week, compared to 2 articles on an average week.

MarketBeat Follows

1 people have added PLBY Group to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, PLBY Group insiders have sold 61.20% more of their company's stock than they have bought. Specifically, they have bought $5,000,000.00 in company stock and sold $8,060,178.00 in company stock.

Percentage Held by Insiders

34.50% of the stock of PLBY Group is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

32.46% of the stock of PLBY Group is held by institutions.

Company Calendar

• Last Earnings: 11/05/2026
• Today: 11/08/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: Textiles, Apparel & Luxury Goods
• Sub-Industry: Apparel, Accessories & Luxury Goods
• Current Symbol: NASDAQ:PLBY
• CIK: 1803914
• Web: investors.playboy.com
• Phone: 310-424-1800
• Fax: N/A
• Employees: 588
• Year Founded: 1953

Profitability

• EPS (Trailing Twelve Months): N/A
• Trailing P/E Ratio: 64.53
• Forward P/E Ratio: 16.13
• P/E Growth: N/A
• Net Income: -$12.67 million
• Net Margins: 1.32%
• Pretax Margin: -0.81%
• Return on Equity: 20.50%
• Return on Assets: 1.79%

Debt

• Debt-to-Equity Ratio: 6.83
• Current Ratio: 0.79
• Quick Ratio: 0.64

Sales & Book Value

• Annual Sales: $120.93 million
• Price / Sales: 1.28
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $0.17 per share
• Price / Book: 7.59

Miscellaneous

• Outstanding Shares: 119,810,000
• Free Float: 78,474,000
• Market Cap: $154.55 million
• Optionable: Optionable
• Beta: 1.88