Netflix, Inc. $NFLX Stock: D.A. Davidson & CO. Raises Position

Key Points

• Institutional investors increased their Netflix positions: D.A. Davidson raised its holdings by 22.7% to 255,060 shares, while several other investment firms also added shares. Institutional ownership stands at 80.93%.
• Insiders were net sellers: Netflix’s CEO and CFO sold shares, and insiders sold 197,025 shares worth approximately $14.3 million during the quarter.
• Analyst sentiment remains positive but cautious: Netflix has a “Moderate Buy” consensus rating and an $89.14 average price target, though several firms lowered targets amid concerns about slower growth, advertising execution and competition. The company recently beat quarterly EPS estimates, with revenue rising 11.9% year over year.

D.A. Davidson & CO. boosted its holdings in shares of Netflix, Inc. (NASDAQ:NFLX - Free Report) by 22.7% in the 3rd quarter, according to its most recent Form 13F filing with the SEC. The firm owned 255,060 shares of the Internet television network's stock after buying an additional 47,216 shares during the period. D.A. Davidson & CO.'s holdings in Netflix were worth $17,747,000 as of its most recent SEC filing.

Several other large investors also recently added to or reduced their stakes in the business. North Dakota State Investment Board lifted its holdings in shares of Netflix by 3.5% during the 3rd quarter. North Dakota State Investment Board now owns 128,013 shares of the Internet television network's stock worth $8,907,000 after acquiring an additional 4,306 shares during the last quarter. Financial Insights Inc. lifted its stake in Netflix by 27.6% during the third quarter. Financial Insights Inc. now owns 7,236 shares of the Internet television network's stock worth $503,000 after purchasing an additional 1,566 shares during the last quarter. Laurel Wealth Advisors LLC boosted its holdings in shares of Netflix by 3.0% in the 3rd quarter. Laurel Wealth Advisors LLC now owns 36,833 shares of the Internet television network's stock worth $2,563,000 after purchasing an additional 1,083 shares in the last quarter. Sigma Investment Counselors Inc. boosted its stake in Netflix by 18.5% in the third quarter. Sigma Investment Counselors Inc. now owns 4,639 shares of the Internet television network's stock worth $323,000 after buying an additional 724 shares in the last quarter. Finally, Victory Financial Group LLC lifted its holdings in shares of Netflix by 18.4% in the 3rd quarter. Victory Financial Group LLC now owns 14,529 shares of the Internet television network's stock worth $1,011,000 after acquiring an additional 2,256 shares during the last quarter. Institutional investors own 80.93% of the company's stock.

Insider Buying and Selling at Netflix

In other Netflix news, CEO Gregory Peters sold 27,312 shares of the company's stock in a transaction on Thursday, August 6th. The shares were sold at an average price of $73.54, for a total value of $2,008,524.48. Following the completion of the transaction, the chief executive officer directly owned 120,931 shares in the company, valued at approximately $8,893,265.74. This represents a 18.42% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, CFO Spencer Neumann sold 9,248 shares of the company's stock in a transaction on Monday, August 10th. The stock was sold at an average price of $75.79, for a total transaction of $700,905.92. Following the completion of the transaction, the chief financial officer owned 73,787 shares of the company's stock, valued at $5,592,316.73. This trade represents a 11.14% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last quarter, insiders sold 197,025 shares of company stock worth $14,283,453. 1.24% of the stock is owned by corporate insiders.

Analyst Ratings Changes

Several research firms have issued reports on NFLX. JPMorgan Chase & Co. cut their price target on shares of Netflix from $85.00 to $81.00 and set an "overweight" rating for the company in a research report on Wednesday, October 21st. The Goldman Sachs Group set a $84.00 price target on shares of Netflix in a research report on Wednesday, October 21st. Robert W. Baird set a $90.00 price target on shares of Netflix and gave the stock an "outperform" rating in a report on Wednesday, July 22nd. Wedbush cut their price target on shares of Netflix from $105.00 to $90.00 and set an "outperform" rating on the stock in a report on Friday, October 16th. Finally, KGI Securities cut shares of Netflix from an "outperform" rating to a "neutral" rating and set a $75.00 price objective on the stock. in a research report on Friday, July 17th. Two research analysts have rated the stock with a Strong Buy rating, thirty-five have given a Buy rating, seventeen have assigned a Hold rating and two have given a Sell rating to the company. Based on data from MarketBeat.com, Netflix presently has a consensus rating of "Moderate Buy" and a consensus price target of $89.14.

Key Stories Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Some investors view the sell-off as a buying opportunity. Morningstar reportedly sees approximately 30% upside, while other bullish analyses point to Netflix’s strong free cash flow, healthy balance sheet, international growth and expected 2026 operating-margin expansion to 31.5%. Morningstar Netflix Analysis
• Positive Sentiment: Netflix expects advertising revenue to grow more than 80% in 2026. If the company can overcome rollout delays and improve execution, the advertising business could provide a meaningful new growth and monetization stream. Netflix Advertising Business Analysis
• Neutral Sentiment: Director Bradford Smith sold 17,980 shares worth approximately $1.15 million under a pre-arranged Rule 10b5-1 plan. The sale reduced his holdings by 18.4%, but its planned nature makes it a limited signal about management’s current outlook. Netflix Insider Sale
• Negative Sentiment: Investors are increasingly concerned that members are watching less, particularly in the United States. The resulting questions about engagement, cultural relevance and competition from short-form video, artificial intelligence and other entertainment platforms have extended the post-earnings sell-off. Netflix Attention Economy Analysis
• Negative Sentiment: YouTube’s strong living-room advertising performance is raising concerns that Alphabet’s platform is taking television viewing time and advertising dollars that Netflix hopes to capture. YouTube Living-Room Competition
• Negative Sentiment: Analysts have reduced ratings or price targets, citing slower growth, limited upside from additional price increases and advertising execution risks. Netflix’s roughly $2 billion 2026 advertising forecast is also being viewed as modest relative to competitors such as YouTube. Netflix Price Increase Downgrade

Netflix Price Performance

Shares of NFLX stock opened at $62.05 on Friday. The company has a debt-to-equity ratio of 0.43, a quick ratio of 1.07 and a current ratio of 1.07. Netflix, Inc. has a fifty-two week low of $61.39 and a fifty-two week high of $116.73. The firm has a market cap of $254.80 billion, a P/E ratio of 17.93, a P/E/G ratio of 0.91 and a beta of 1.62. The business's 50 day moving average price is $73.03 and its 200-day moving average price is $81.71.

Netflix (NASDAQ:NFLX - Get Free Report) last announced its earnings results on Tuesday, October 20th. The Internet television network reported $0.87 EPS for the quarter, beating analysts' consensus estimates of $0.82 by $0.05. Netflix had a return on equity of 42.69% and a net margin of 29.69%. The company had revenue of $12.87 billion during the quarter, compared to the consensus estimate of $12.87 billion. During the same quarter in the prior year, the company earned $0.59 earnings per share. The firm's revenue for the quarter was up 11.9% on a year-over-year basis. On average, equities research analysts anticipate that Netflix, Inc. will post 3.59 earnings per share for the current year.

Netflix Profile

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming services. Its platform offers a broad selection of television series, films, documentaries, stand-up specials and other programming, including content produced by Netflix and licensed from third-party studios and creators.

The company also develops and distributes original productions under the Netflix brand and has expanded into additional entertainment offerings, including mobile and cloud-based games in select markets and live programming.

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