Nicolet Advisory Services LLC Boosts Position in Amazon.com, Inc. $AMZN

Key Points

• Nicolet Advisory Services LLC increased its Amazon stake by 19.1% in the fourth quarter, adding 10,391 shares to bring its total to 64,931 shares valued at about $16.0 million.
• Wall Street remains broadly bullish on AMZN, with 57 analysts rating it a Buy and an average target price of $312.78; several firms also recently raised their price objectives.
• The article highlighted Amazon’s expanding AI and cloud investment plans, including a multibillion-dollar Missouri data center campus and reported $200 billion capex ambitions, while the stock also rose after strong earnings and upbeat AWS growth commentary.

Nicolet Advisory Services LLC boosted its holdings in Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 19.1% during the 4th quarter, according to its most recent disclosure with the SEC. The firm owned 64,931 shares of the e-commerce giant's stock after buying an additional 10,391 shares during the period. Amazon.com makes up about 1.1% of Nicolet Advisory Services LLC's investment portfolio, making the stock its 20th largest position. Nicolet Advisory Services LLC's holdings in Amazon.com were worth $16,004,000 as of its most recent SEC filing.

Several other hedge funds have also recently bought and sold shares of AMZN. Brighton Jones LLC raised its holdings in Amazon.com by 10.9% in the fourth quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant's stock valued at $885,478,000 after buying an additional 397,007 shares during the period. Revolve Wealth Partners LLC raised its holdings in Amazon.com by 4.1% in the fourth quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant's stock valued at $5,495,000 after buying an additional 986 shares during the period. Bank Pictet & Cie Europe AG raised its holdings in Amazon.com by 2.8% in the fourth quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant's stock valued at $442,481,000 after buying an additional 54,987 shares during the period. Highview Capital Management LLC DE raised its holdings in Amazon.com by 5.5% in the fourth quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant's stock valued at $6,357,000 after buying an additional 1,518 shares during the period. Finally, Liberty Square Wealth Partners LLC purchased a new position in Amazon.com in the fourth quarter valued at approximately $2,153,000. Hedge funds and other institutional investors own 72.20% of the company's stock.

Wall Street Analysts Forecast Growth

AMZN has been the subject of several recent research reports. HSBC increased their price objective on shares of Amazon.com from $280.00 to $310.00 and gave the company a "buy" rating in a research report on Thursday, April 30th. Susquehanna reaffirmed a "positive" rating and issued a $325.00 price objective (up from $300.00) on shares of Amazon.com in a research report on Thursday, April 30th. Cantor Fitzgerald reaffirmed an "overweight" rating and issued a $330.00 price objective (up from $280.00) on shares of Amazon.com in a research report on Thursday, April 30th. Royal Bank Of Canada set a $320.00 price objective on shares of Amazon.com and gave the company an "outperform" rating in a research report on Thursday, April 30th. Finally, Phillip Securities raised shares of Amazon.com from a "moderate buy" rating to a "buy" rating and set a $280.00 price objective for the company in a research report on Wednesday, May 13th. Fifty-seven research analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company. According to data from MarketBeat, Amazon.com currently has an average rating of "Moderate Buy" and an average target price of $312.78.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon announced a multibillion-dollar data center campus in Missouri, which investors see as another sign the company is ramping up AI and cloud infrastructure spending to support future growth. Amazon to invest billions in Missouri data center, stock gains 3%
• Positive Sentiment: Reports also highlighted Amazon’s broader AI capex plans, including a projected $200 billion spend this year and the rollout of its Graviton5 chip, reinforcing the view that AWS is building a stronger moat and improving margins. Amazon Stock (AMZN) Rises on This AI News
• Positive Sentiment: Analysts and commentators pointed to Amazon’s fifth straight earnings beat, fast AWS growth, and a strong chips business as reasons some investors remain optimistic about additional upside in AMZN. Can Amazon Reach $300 Per Share Before Year-End 2026?
• Neutral Sentiment: Amazon’s warning to U.S. officials about security issues in Anthropic’s advanced AI models led to government restrictions on those models, a development tied to Amazon’s AI investments but not directly a core revenue driver. Amazon CEO’s talks with U.S. officials triggered crackdown on Anthropic models
• Neutral Sentiment: Other coverage noted Amazon’s expansion into new markets, including Prime’s launch in South Africa and logistics services beyond its own marketplace, which supports the long-term growth story but is less likely to move the stock immediately. Amazon (AMZN) Moves To Unlock An Entire Continent, How Big Is The Target Market?
• Negative Sentiment: Some articles raised the flip side of Amazon’s aggressive spending: higher capex and valuation concerns could pressure near-term returns if investors focus on cash outlays before the infrastructure pays off. Amazon Accelerates India Infrastructure Push: How to Play the Stock

Amazon.com Stock Up 3.1%

AMZN stock opened at $246.02 on Tuesday. Amazon.com, Inc. has a twelve month low of $196.00 and a twelve month high of $278.56. The company has a current ratio of 1.18, a quick ratio of 1.01 and a debt-to-equity ratio of 0.27. The company has a market capitalization of $2.65 trillion, a P/E ratio of 29.43, a PEG ratio of 1.79 and a beta of 1.45. The firm has a 50 day simple moving average of $254.21 and a 200-day simple moving average of $233.79.

Amazon.com (NASDAQ:AMZN - Get Free Report) last released its quarterly earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share for the quarter, topping analysts' consensus estimates of $1.63 by $1.15. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. The business had revenue of $181.52 billion during the quarter, compared to the consensus estimate of $177.28 billion. During the same quarter last year, the company earned $1.59 earnings per share. The business's quarterly revenue was up 16.6% compared to the same quarter last year. On average, equities research analysts predict that Amazon.com, Inc. will post 7.71 earnings per share for the current fiscal year.

Insider Buying and Selling at Amazon.com

In other news, SVP David Zapolsky sold 9,270 shares of the firm's stock in a transaction that occurred on Friday, May 22nd. The shares were sold at an average price of $268.53, for a total transaction of $2,489,273.10. Following the completion of the sale, the senior vice president owned 41,190 shares of the company's stock, valued at approximately $11,060,750.70. This trade represents a 18.37% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas J. Herrington sold 1,000 shares of the firm's stock in a transaction that occurred on Monday, June 1st. The stock was sold at an average price of $266.19, for a total transaction of $266,190.00. Following the sale, the chief executive officer directly owned 485,527 shares of the company's stock, valued at $129,242,432.13. The trade was a 0.21% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last three months, insiders have sold 195,774 shares of company stock valued at $51,614,434. Corporate insiders own 8.90% of the company's stock.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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