Northland Securities Inc. Has $2.76 Million Position in Apple Inc. $AAPL

Key Points

• Northland Securities reduced its Apple stake by 14.4% in the first quarter, selling 1,821 shares and retaining 10,862 shares worth approximately $2.76 million. Apple remains 2.6% of the firm’s portfolio and its ninth-largest holding.
• Institutional investors own 67.73% of Apple, with major holders including Vanguard, Norges Bank, Nuveen and Cardano Risk Management making significant recent purchases or additions.
• Analyst sentiment remains broadly positive, with a consensus “Moderate Buy” rating and a $327.40 price target, but Apple’s elevated valuation, potential margin pressure from component costs and tariffs, and questions about iPhone and Services growth remain key risks.

Northland Securities Inc. decreased its stake in shares of Apple Inc. (NASDAQ:AAPL - Free Report) by 14.4% during the 1st quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The fund owned 10,862 shares of the iPhone maker's stock after selling 1,821 shares during the quarter. Apple comprises about 2.6% of Northland Securities Inc.'s portfolio, making the stock its 9th biggest holding. Northland Securities Inc.'s holdings in Apple were worth $2,757,000 as of its most recent filing with the Securities & Exchange Commission.

Other institutional investors and hedge funds also recently made changes to their positions in the company. Norges Bank bought a new stake in shares of Apple in the 4th quarter valued at about $52,266,468,000. Nuveen LLC bought a new position in Apple during the first quarter worth about $17,472,482,000. Cardano Risk Management B.V. grew its holdings in Apple by 890.7% during the fourth quarter. Cardano Risk Management B.V. now owns 41,984,810 shares of the iPhone maker's stock worth $11,413,990,000 after purchasing an additional 37,746,784 shares during the period. Laurel Wealth Advisors LLC increased its position in Apple by 20,464.8% during the second quarter. Laurel Wealth Advisors LLC now owns 27,069,029 shares of the iPhone maker's stock worth $5,553,753,000 after buying an additional 26,937,401 shares during the last quarter. Finally, Vanguard Group Inc. increased its position in Apple by 1.9% during the fourth quarter. Vanguard Group Inc. now owns 1,426,283,914 shares of the iPhone maker's stock worth $387,749,545,000 after buying an additional 26,856,752 shares during the last quarter. Institutional investors own 67.73% of the company's stock.

Key Apple News

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Investor optimism is building ahead of earnings. Analysts expect continued strength in iPhone and Services revenue, while Goldman Sachs raised its price target and projected outperformance in iPhone and Mac sales. Options activity also indicates expectations for a substantial post-earnings move. Goldman raises Apple price target
• Positive Sentiment: Apple launched Apple Upgrade, a U.S. leasing program powered by Klarna. Customers can lease iPhones, Macs, iPads and Apple Watches through monthly payments, including iPhone plans starting at $17.99. The program could improve affordability, support upgrade frequency and broaden access to Apple’s hardware ecosystem. Apple launches US device leasing program with Klarna
• Neutral Sentiment: Apple’s privacy positioning is receiving favorable attention after users’ seemingly private Claude AI conversations appeared in Google search results. The publicity may reinforce Apple’s privacy brand, although the direct financial impact is unclear. Claude chats exposed in Google searches
• Negative Sentiment: Valuation and execution risks are elevated. KeyBanc remains bearish, citing slowing unit and user growth, while Apple’s premium earnings multiple leaves limited room for an earnings or outlook disappointment. Investors will closely watch iPhone demand, Services growth, margins and management commentary during Tim Cook’s final earnings call as CEO. Apple earnings preview
• Negative Sentiment: Rising memory and component costs could pressure hardware margins, particularly if tariffs restrict Apple’s access to lower-cost Chinese suppliers. Separately, a lawsuit alleges that a fraudulent Bitcoin wallet app on the App Store caused about $1.8 million in losses, creating a modest App Store oversight and reputational risk. Memory tariffs and Apple margins

Analysts Set New Price Targets

AAPL has been the topic of a number of research analyst reports. Weiss Ratings restated a "buy (b-)" rating on shares of Apple in a research note on Wednesday, July 15th. KGI Securities downgraded shares of Apple from an "outperform" rating to a "hold" rating and set a $315.00 price objective on the stock. in a report on Monday, June 22nd. Wedbush reissued an "outperform" rating and issued a $400.00 price objective on shares of Apple in a research report on Friday, June 5th. TD Cowen increased their price objective on shares of Apple from $335.00 to $350.00 and gave the company a "buy" rating in a research report on Tuesday, June 9th. Finally, Needham & Company LLC restated a "hold" rating on shares of Apple in a research note on Tuesday, June 9th. One analyst has rated the stock with a Strong Buy rating, twenty-three have issued a Buy rating, nine have given a Hold rating and two have given a Sell rating to the company. According to MarketBeat, the company presently has a consensus rating of "Moderate Buy" and a consensus target price of $327.40.

Apple Stock Performance

AAPL opened at $340.08 on Wednesday. The firm has a market cap of $4.99 trillion, a P/E ratio of 41.12, a price-to-earnings-growth ratio of 2.91 and a beta of 1.10. Apple Inc. has a 52-week low of $201.50 and a 52-week high of $342.89. The company has a debt-to-equity ratio of 0.70, a quick ratio of 1.02 and a current ratio of 1.07. The business's fifty day moving average is $308.22 and its 200-day moving average is $280.18.

Apple (NASDAQ:AAPL - Get Free Report) last announced its quarterly earnings data on Thursday, April 30th. The iPhone maker reported $2.01 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $1.95 by $0.06. The firm had revenue of $111.18 billion for the quarter, compared to the consensus estimate of $109.46 billion. Apple had a net margin of 27.15% and a return on equity of 146.69%. The business's revenue for the quarter was up 16.6% on a year-over-year basis. During the same period in the prior year, the company posted $1.65 earnings per share. Sell-side analysts expect that Apple Inc. will post 8.76 EPS for the current fiscal year.

Apple Increases Dividend

The company also recently disclosed a quarterly dividend, which was paid on Thursday, May 14th. Shareholders of record on Monday, May 11th were given a dividend of $0.27 per share. This is an increase from Apple's previous quarterly dividend of $0.26. This represents a $1.08 annualized dividend and a yield of 0.3%. The ex-dividend date was Monday, May 11th. Apple's dividend payout ratio (DPR) is presently 13.06%.

Insider Buying and Selling

In other news, insider Ben Borders sold 1,274 shares of the business's stock in a transaction on Friday, May 8th. The stock was sold at an average price of $290.00, for a total transaction of $369,460.00. Following the completion of the transaction, the insider owned 38,713 shares of the company's stock, valued at approximately $11,226,770. The trade was a 3.19% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. 0.06% of the stock is currently owned by corporate insiders.

Apple Company Profile

Apple Inc NASDAQ: AAPL is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple's principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.

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