OneAscent Family Office LLC Makes New Investment in Amazon.com, Inc. $AMZN

Key Points

• OneAscent Family Office LLC initiated a position in Amazon worth approximately $2.44 million, buying 10,243 shares during the second quarter. Institutional investors collectively own 72.2% of Amazon’s stock.
• Analysts remain broadly bullish, with 56 Buy ratings and three Hold ratings, producing a “Moderate Buy” consensus and an average price target of $321.19. Several major firms recently raised their targets, including Benchmark, RBC, and JPMorgan.
• Amazon reported strong quarterly results, with revenue up 19.6% year over year to $200.61 billion and EPS of $5.75, well above expectations. However, insiders have sold 71,589 shares worth $18.6 million over the past 90 days, while rising AI spending, labor costs, and regulatory scrutiny present risks.

OneAscent Family Office LLC bought a new position in Amazon.com, Inc. (NASDAQ:AMZN) during the 2nd quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor bought 10,243 shares of the e-commerce giant's stock, valued at approximately $2,441,000. Amazon.com makes up about 1.2% of OneAscent Family Office LLC's holdings, making the stock its 12th largest position.

A number of other institutional investors have also recently made changes to their positions in AMZN. Trust Asset Management LLC lifted its position in Amazon.com by 3.3% in the 2nd quarter. Trust Asset Management LLC now owns 107,563 shares of the e-commerce giant's stock valued at $26,000 after acquiring an additional 3,414 shares in the last quarter. Longfellow Investment Management Co. LLC purchased a new position in shares of Amazon.com in the second quarter worth $33,000. MilWealth Group LLC lifted its holdings in shares of Amazon.com by 79.0% during the fourth quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant's stock valued at $41,000 after purchasing an additional 79 shares in the last quarter. Lifetime Wealth Management P.C. bought a new position in shares of Amazon.com during the fourth quarter valued at $45,000. Finally, Prudent Man Investment Management Inc. boosted its position in shares of Amazon.com by 87.7% during the fourth quarter. Prudent Man Investment Management Inc. now owns 229 shares of the e-commerce giant's stock valued at $53,000 after buying an additional 107 shares during the last quarter. Hedge funds and other institutional investors own 72.20% of the company's stock.

Insider Activity

In other news, CEO Douglas Herrington sold 1,000 shares of the company's stock in a transaction on Tuesday, September 1st. The stock was sold at an average price of $254.77, for a total value of $254,770.00. Following the completion of the sale, the chief executive officer directly owned 475,681 shares in the company, valued at $121,189,248.37. This represents a 0.21% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Shelley Reynolds sold 2,343 shares of Amazon.com stock in a transaction on Friday, August 21st. The shares were sold at an average price of $259.01, for a total value of $606,860.43. Following the transaction, the vice president owned 119,780 shares in the company, valued at $31,024,217.80. This trade represents a 1.92% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last 90 days, insiders have sold 71,589 shares of company stock worth $18,568,785. Company insiders own 8.90% of the company's stock.

Analyst Upgrades and Downgrades

AMZN has been the topic of several research analyst reports. Benchmark upped their target price on shares of Amazon.com from $370.00 to $400.00 and gave the company a "buy" rating in a research note on Friday, July 31st. Royal Bank Of Canada lifted their price target on shares of Amazon.com from $320.00 to $330.00 and gave the stock an "outperform" rating in a research note on Friday, July 31st. JPMorgan Chase & Co. boosted their price objective on shares of Amazon.com from $330.00 to $365.00 and gave the company an "overweight" rating in a report on Friday, July 31st. DA Davidson restated a "neutral" rating and issued a $250.00 target price on shares of Amazon.com in a report on Friday, July 31st. Finally, Phillip Securities downgraded shares of Amazon.com from a "strong-buy" rating to a "moderate buy" rating in a research report on Monday, August 3rd. Fifty-six investment analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the company. Based on data from MarketBeat, the stock presently has an average rating of "Moderate Buy" and a consensus price target of $321.19.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon agreed to purchase backup generators from Generac, with initial deliveries valued at approximately $2.4 billion in 2027 and 2028 and potential total payments of up to $8 billion through 2033. Amazon also received warrants to buy up to about 1.69 million Generac shares. The agreement underscores the scale of Amazon Web Services’ data-center expansion and its efforts to bypass strained power grids. Generac, Amazon strike $2.4 billion long-term generator supply deal
• Positive Sentiment: Amazon reportedly plans to expand same-day delivery hubs from 85 to more than 1,000 by 2031, potentially placing facilities within 10 miles of about 80% of U.S. Prime members. The investment could help narrow Walmart’s proximity advantage and support faster, higher-frequency purchases. Amazon's next move could reshape how America shops
• Positive Sentiment: Management indicated AWS has reached a $169 billion annualized revenue run rate, highlighting continued demand for AI and traditional cloud services. Recent quarterly revenue also grew nearly 20% year over year, reinforcing the growth thesis. Amazon's Andy Jassy Just Made a Startling Prediction
• Neutral Sentiment: Amazon-owned Zoox is poised to expand its Las Vegas robotaxi fleet after Nevada’s 100-vehicle regulatory cap expires, creating a longer-term transportation opportunity but also exposing the business to intensifying competition and regulatory execution risk. Amazon-owned Zoox's 100-robotaxi limit in Nevada is about to disappear
• Neutral Sentiment: Amazon joined calls for stronger AI safety testing and industry-government standards. The stance may reduce regulatory risk, although it could increase compliance requirements over time. Amazon Urges Industry and Government Partnership on AI Safeguards
• Negative Sentiment: A fatal Amazon cargo-plane crash in Miami has placed the company’s air-cargo network and logistics oversight under scrutiny, raising potential operational, legal and reputational risks. A Deadly Amazon Cargo Plane Crash in Miami Puts its Air Network Under Scrutiny
• Negative Sentiment: Two senators asked the FTC to investigate whether Amazon’s Alexa for Shopping suppresses U.S.-made products or fails to flag misleading “Made in USA” claims, adding regulatory and compliance uncertainty. Amazon, Walmart chatbots attract senator ire over made in USA label snags
• Negative Sentiment: Amazon’s $1-per-hour wage increase and new benefits improve labor competitiveness but raise operating costs. Separately, surging AI capital expenditures are weighing on free cash flow and increasing reliance on debt financing. Amazon raises minimum hourly pay by $1 to $20 for US operations workers

Amazon.com Stock Performance

AMZN opened at $251.19 on Friday. The company has a current ratio of 1.03, a quick ratio of 0.87 and a debt-to-equity ratio of 0.23. The company has a market cap of $2.71 trillion, a price-to-earnings ratio of 20.21, a PEG ratio of 1.91 and a beta of 1.44. The company's 50 day moving average is $255.93 and its 200 day moving average is $245.54. Amazon.com, Inc. has a 12-month low of $196.00 and a 12-month high of $287.20.

Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, beating analysts' consensus estimates of $1.82 by $3.93. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The business had revenue of $200.61 billion during the quarter, compared to analysts' expectations of $197.03 billion. During the same period in the prior year, the company earned $1.68 earnings per share. The firm's revenue was up 19.6% on a year-over-year basis. On average, equities research analysts predict that Amazon.com, Inc. will post 8.01 EPS for the current year.

About Amazon.com

Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon's websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.

Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.

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