OneAscent Financial Services LLC Takes $10.19 Million Position in Amazon.com, Inc. $AMZN

Key Points

• OneAscent Financial Services acquired 42,756 Amazon shares worth approximately $10.19 million, making Amazon its 26th-largest holding; institutional investors collectively own 72.2% of the stock.
• Amazon reported strong quarterly performance, with revenue up 19.6% year over year to $200.61 billion and EPS of $5.75 versus the $1.82 consensus estimate. AWS reached a reported $169 billion annualized revenue run rate, supported by continued AI and cloud demand.
• Analysts remain broadly bullish, with a consensus “Moderate Buy” rating and $321.19 price target, though Amazon faces risks from heavy AI capital spending, higher labor costs, regulatory scrutiny, and logistics-related concerns.

OneAscent Financial Services LLC acquired a new position in shares of Amazon.com, Inc. (NASDAQ:AMZN) in the 2nd quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor acquired 42,756 shares of the e-commerce giant's stock, valued at approximately $10,190,000. Amazon.com accounts for about 0.5% of OneAscent Financial Services LLC's holdings, making the stock its 26th largest holding.

Other hedge funds have also modified their holdings of the company. Red Crane Wealth Management LLC boosted its holdings in Amazon.com by 2.3% during the first quarter. Red Crane Wealth Management LLC now owns 1,663 shares of the e-commerce giant's stock worth $346,000 after purchasing an additional 38 shares during the last quarter. Robinson Smith Wealth Advisors LLC grew its position in Amazon.com by 0.7% in the first quarter. Robinson Smith Wealth Advisors LLC now owns 5,509 shares of the e-commerce giant's stock valued at $1,147,000 after purchasing an additional 40 shares in the last quarter. Sfam LLC increased its stake in Amazon.com by 3.4% in the 1st quarter. Sfam LLC now owns 1,224 shares of the e-commerce giant's stock valued at $255,000 after buying an additional 40 shares during the last quarter. Measured Risk Portfolios Inc. increased its stake in Amazon.com by 3.4% in the 1st quarter. Measured Risk Portfolios Inc. now owns 1,206 shares of the e-commerce giant's stock valued at $251,000 after buying an additional 40 shares during the last quarter. Finally, CoreFirst Bank & Trust lifted its position in Amazon.com by 1.1% during the 1st quarter. CoreFirst Bank & Trust now owns 3,620 shares of the e-commerce giant's stock worth $754,000 after buying an additional 40 shares in the last quarter. 72.20% of the stock is currently owned by institutional investors.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon agreed to purchase backup generators from Generac, with initial deliveries valued at approximately $2.4 billion in 2027 and 2028 and potential total payments of up to $8 billion through 2033. Amazon also received warrants to buy up to about 1.69 million Generac shares. The agreement underscores the scale of Amazon Web Services’ data-center expansion and its efforts to bypass strained power grids. Generac, Amazon strike $2.4 billion long-term generator supply deal
• Positive Sentiment: Amazon reportedly plans to expand same-day delivery hubs from 85 to more than 1,000 by 2031, potentially placing facilities within 10 miles of about 80% of U.S. Prime members. The investment could help narrow Walmart’s proximity advantage and support faster, higher-frequency purchases. Amazon's next move could reshape how America shops
• Positive Sentiment: Management indicated AWS has reached a $169 billion annualized revenue run rate, highlighting continued demand for AI and traditional cloud services. Recent quarterly revenue also grew nearly 20% year over year, reinforcing the growth thesis. Amazon's Andy Jassy Just Made a Startling Prediction
• Neutral Sentiment: Amazon-owned Zoox is poised to expand its Las Vegas robotaxi fleet after Nevada’s 100-vehicle regulatory cap expires, creating a longer-term transportation opportunity but also exposing the business to intensifying competition and regulatory execution risk. Amazon-owned Zoox's 100-robotaxi limit in Nevada is about to disappear
• Neutral Sentiment: Amazon joined calls for stronger AI safety testing and industry-government standards. The stance may reduce regulatory risk, although it could increase compliance requirements over time. Amazon Urges Industry and Government Partnership on AI Safeguards
• Negative Sentiment: A fatal Amazon cargo-plane crash in Miami has placed the company’s air-cargo network and logistics oversight under scrutiny, raising potential operational, legal and reputational risks. A Deadly Amazon Cargo Plane Crash in Miami Puts its Air Network Under Scrutiny
• Negative Sentiment: Two senators asked the FTC to investigate whether Amazon’s Alexa for Shopping suppresses U.S.-made products or fails to flag misleading “Made in USA” claims, adding regulatory and compliance uncertainty. Amazon, Walmart chatbots attract senator ire over made in USA label snags
• Negative Sentiment: Amazon’s $1-per-hour wage increase and new benefits improve labor competitiveness but raise operating costs. Separately, surging AI capital expenditures are weighing on free cash flow and increasing reliance on debt financing. Amazon raises minimum hourly pay by $1 to $20 for US operations workers

Wall Street Analysts Forecast Growth

Several research analysts have weighed in on AMZN shares. TD Cowen reaffirmed a "buy" rating and set a $350.00 price target (up from $340.00) on shares of Amazon.com in a research report on Friday, July 31st. BMO Capital Markets reiterated an "outperform" rating and issued a $360.00 price target (up from $355.00) on shares of Amazon.com in a research note on Tuesday, July 28th. Citigroup reissued a "market outperform" rating on shares of Amazon.com in a research report on Friday, August 14th. Zacks Research cut shares of Amazon.com from a "strong-buy" rating to a "hold" rating in a report on Monday. Finally, Pivotal Research reiterated a "buy" rating and set a $333.00 price target (up from $320.00) on shares of Amazon.com in a report on Friday, July 31st. Fifty-six equities research analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the company. According to data from MarketBeat, the company presently has a consensus rating of "Moderate Buy" and a consensus target price of $321.19.

Insider Activity at Amazon.com

In other news, CEO Douglas Herrington sold 1,000 shares of the company's stock in a transaction that occurred on Tuesday, September 1st. The stock was sold at an average price of $254.77, for a total value of $254,770.00. Following the transaction, the chief executive officer owned 475,681 shares of the company's stock, valued at approximately $121,189,248.37. This represents a 0.21% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew Jassy sold 20,000 shares of the stock in a transaction that occurred on Friday, August 21st. The stock was sold at an average price of $259.01, for a total value of $5,180,200.00. Following the transaction, the chief executive officer owned 2,235,766 shares in the company, valued at approximately $579,085,751.66. This trade represents a 0.89% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last quarter, insiders have sold 71,589 shares of company stock valued at $18,568,785. Insiders own 8.90% of the company's stock.

Amazon.com Price Performance

Shares of AMZN opened at $251.19 on Friday. The company's 50-day moving average is $255.93 and its 200-day moving average is $245.54. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87. The firm has a market capitalization of $2.71 trillion, a PE ratio of 20.21, a PEG ratio of 1.91 and a beta of 1.44. Amazon.com, Inc. has a fifty-two week low of $196.00 and a fifty-two week high of $287.20.

Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, topping the consensus estimate of $1.82 by $3.93. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The business had revenue of $200.61 billion during the quarter, compared to the consensus estimate of $197.03 billion. During the same quarter in the previous year, the firm posted $1.68 EPS. Amazon.com's revenue was up 19.6% compared to the same quarter last year. Equities analysts forecast that Amazon.com, Inc. will post 8.01 EPS for the current year.

About Amazon.com

Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon's websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.

Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.

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