OneDigital Investment Advisors LLC Invests $4.17 Million in Netflix, Inc. $NFLX

Key Points

• OneDigital Investment Advisors initiated a Netflix position worth approximately $4.17 million by purchasing 58,448 shares in the second quarter. Institutional investors collectively own 80.93% of Netflix.
• Netflix insiders have been net sellers, with executives and directors selling 600,295 shares worth about $49.1 million over the past 90 days; insiders own 1.24% of the company.
• Netflix reported quarterly revenue growth of 13.4% to $12.56 billion and slightly beat earnings estimates. Analysts maintain a “Moderate Buy” consensus rating with an average price target of $103.48, above the reported share price of $78.16.

OneDigital Investment Advisors LLC bought a new stake in shares of Netflix, Inc. (NASDAQ:NFLX - Free Report) in the second quarter, according to its most recent filing with the Securities and Exchange Commission. The institutional investor bought 58,448 shares of the Internet television network's stock, valued at approximately $4,173,000.

A number of other institutional investors and hedge funds have also recently modified their holdings of the business. Brighton Jones LLC lifted its position in Netflix by 5.0% during the fourth quarter. Brighton Jones LLC now owns 5,390 shares of the Internet television network's stock valued at $4,804,000 after purchasing an additional 257 shares during the last quarter. Revolve Wealth Partners LLC increased its holdings in shares of Netflix by 16.4% in the 4th quarter. Revolve Wealth Partners LLC now owns 1,023 shares of the Internet television network's stock worth $912,000 after buying an additional 144 shares during the last quarter. Sivia Capital Partners LLC increased its holdings in shares of Netflix by 21.2% in the 2nd quarter. Sivia Capital Partners LLC now owns 1,406 shares of the Internet television network's stock worth $1,883,000 after buying an additional 246 shares during the last quarter. Strategic Investment Advisors MI raised its position in shares of Netflix by 18.9% during the 2nd quarter. Strategic Investment Advisors MI now owns 774 shares of the Internet television network's stock valued at $1,036,000 after buying an additional 123 shares in the last quarter. Finally, Schnieders Capital Management LLC. lifted its holdings in shares of Netflix by 12.1% in the 2nd quarter. Schnieders Capital Management LLC. now owns 2,115 shares of the Internet television network's stock valued at $2,832,000 after acquiring an additional 228 shares during the last quarter. 80.93% of the stock is owned by hedge funds and other institutional investors.

Insider Buying and Selling

In other Netflix news, CEO Gregory K. Peters sold 27,312 shares of the stock in a transaction on Thursday, August 6th. The stock was sold at an average price of $73.54, for a total value of $2,008,524.48. Following the sale, the chief executive officer owned 120,931 shares in the company, valued at $8,893,265.74. This trade represents a 18.42% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, Director Bradford L. Smith sold 35,990 shares of Netflix stock in a transaction on Wednesday, June 17th. The stock was sold at an average price of $77.52, for a total value of $2,789,944.80. Following the sale, the director owned 79,690 shares of the company's stock, valued at approximately $6,177,568.80. This trade represents a 31.11% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 600,295 shares of company stock worth $49,056,671 over the last ninety days. Corporate insiders own 1.24% of the company's stock.

Trending Headlines about Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Bill Ackman’s Pershing Square disclosed a new Netflix position of approximately 3.15 million shares, representing about 4.9% of the fund’s portfolio. Ackman said Netflix has effectively “won the streaming wars,” renewing investor interest after the stock’s major sell-off. Reuters article
• Positive Sentiment: Analysts and investing commentators point to Netflix’s resilient fundamentals: second-quarter revenue rose 13.4% year over year to $12.6 billion, earnings per share slightly exceeded estimates, and profitability remained strong. The advertising business, expanding margins and a valuation viewed as reasonable relative to growth are supporting the bullish case. Zacks article
• Positive Sentiment: Netflix’s continued push into live sports—including an MLB “Field of Dreams” game—and the extension of its Seinfeld agreement could strengthen engagement, advertising opportunities and content retention. MLB live sports article
• Neutral Sentiment: Institutional positioning is mixed: some large investors added shares while others reduced holdings. Analysts’ reported price targets remain above the current market level, but investors still must weigh valuation and slowing growth expectations.
• Negative Sentiment: Netflix closed its Hollywood-based Night School gaming studio and plans to close Helsinki-based Moonloot. The closures may improve focus and reduce costs, but they also raise questions about the company’s gaming strategy and ability to expand beyond streaming. Los Angeles Times article
• Negative Sentiment: Reported insider trading shows 30 Netflix open-market sales and no purchases over the past six months. While such sales may reflect compensation or diversification, the one-sided pattern can weigh on sentiment and contrasts with Ackman’s new bullish position. Quiver Quantitative article

Wall Street Analyst Weigh In

Several equities research analysts have weighed in on the company. KeyCorp reissued an "overweight" rating and set a $92.00 price objective (down from $115.00) on shares of Netflix in a research note on Monday, July 13th. Citic Securities raised their price objective on Netflix from $95.00 to $107.00 and gave the company a "hold" rating in a research note on Monday, April 27th. Piper Sandler reiterated an "overweight" rating and issued a $85.00 target price (down from $115.00) on shares of Netflix in a report on Friday, July 17th. Guggenheim set a $75.00 target price on Netflix and gave the company a "buy" rating in a research report on Friday, July 17th. Finally, Moffett Nathanson lowered their price target on Netflix from $120.00 to $115.00 and set a "buy" rating for the company in a research report on Wednesday, June 17th. Four investment analysts have rated the stock with a Strong Buy rating, thirty-three have issued a Buy rating, seventeen have given a Hold rating and one has given a Sell rating to the company. According to MarketBeat.com, Netflix has a consensus rating of "Moderate Buy" and an average price target of $103.48.

Netflix Price Performance

Shares of NASDAQ:NFLX opened at $78.16 on Monday. The firm has a market capitalization of $325.45 billion, a PE ratio of 24.60, a price-to-earnings-growth ratio of 0.98 and a beta of 1.52. The business has a 50 day simple moving average of $74.67 and a two-hundred day simple moving average of $84.53. Netflix, Inc. has a 1 year low of $65.08 and a 1 year high of $126.71. The company has a debt-to-equity ratio of 0.39, a current ratio of 1.14 and a quick ratio of 1.14.

Netflix (NASDAQ:NFLX - Get Free Report) last issued its quarterly earnings results on Thursday, July 16th. The Internet television network reported $0.80 earnings per share for the quarter, topping the consensus estimate of $0.79 by $0.01. Netflix had a return on equity of 40.02% and a net margin of 28.22%.The firm had revenue of $12.56 billion for the quarter, compared to the consensus estimate of $12.58 billion. During the same period in the prior year, the business posted $0.72 earnings per share. The company's revenue for the quarter was up 13.4% on a year-over-year basis. On average, equities analysts predict that Netflix, Inc. will post 3.59 EPS for the current year.

About Netflix

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

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