PFG Investments LLC increased its position in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 8.7% during the 4th quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 172,424 shares of the e-commerce giant's stock after acquiring an additional 13,847 shares during the period. Amazon.com comprises 1.9% of PFG Investments LLC's investment portfolio, making the stock its 6th biggest position. PFG Investments LLC's holdings in Amazon.com were worth $39,799,000 at the end of the most recent quarter.
Other hedge funds have also recently bought and sold shares of the company. Fairway Wealth LLC lifted its stake in Amazon.com by 113.2% during the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant's stock worth $25,000 after acquiring an additional 60 shares in the last quarter. Sellwood Investment Partners LLC purchased a new position in Amazon.com in the third quarter valued at $27,000. Bridge Generations Wealth Management LLC boosted its holdings in Amazon.com by 2,330.0% in the third quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant's stock valued at $53,000 after purchasing an additional 233 shares during the period. Cooksen Wealth LLC boosted its holdings in Amazon.com by 23.5% in the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant's stock valued at $54,000 after purchasing an additional 47 shares during the period. Finally, PayPay Securities Corp boosted its holdings in Amazon.com by 62.3% in the third quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant's stock valued at $55,000 after purchasing an additional 96 shares during the period. Institutional investors and hedge funds own 72.20% of the company's stock.
Amazon.com Stock Up 1.3%
AMZN stock opened at $268.38 on Friday. The stock has a market cap of $2.89 trillion, a P/E ratio of 32.10, a PEG ratio of 2.01 and a beta of 1.46. The company has a current ratio of 1.18, a quick ratio of 0.88 and a debt-to-equity ratio of 0.27. Amazon.com, Inc. has a twelve month low of $183.85 and a twelve month high of $273.88. The company's 50 day moving average is $223.63 and its two-hundred day moving average is $227.40.
Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.63 by $1.15. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. The business had revenue of $181.52 billion during the quarter, compared to analysts' expectations of $177.28 billion. During the same quarter in the prior year, the business posted $1.59 EPS. The company's revenue for the quarter was up 16.6% on a year-over-year basis. Research analysts expect that Amazon.com, Inc. will post 7.71 earnings per share for the current fiscal year.
Insider Buying and Selling
In other Amazon.com news, Director Jonathan Rubinstein sold 3,849 shares of the firm's stock in a transaction dated Friday, April 24th. The stock was sold at an average price of $260.00, for a total transaction of $1,000,740.00. Following the transaction, the director owned 78,654 shares of the company's stock, valued at approximately $20,450,040. This trade represents a 4.67% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas J. Herrington sold 20,500 shares of Amazon.com stock in a transaction dated Tuesday, April 14th. The stock was sold at an average price of $245.00, for a total value of $5,022,500.00. Following the sale, the chief executive officer owned 499,861 shares in the company, valued at $122,465,945. This trade represents a 3.94% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 128,035 shares of company stock valued at $28,827,479 over the last ninety days. Company insiders own 8.90% of the company's stock.
Key Headlines Impacting Amazon.com
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Q1 beat: Amazon reported a double‑beat on revenue and EPS, with AWS reaccelerating (large YoY cloud growth and record margins) — this is the core bullish driver for the rally. Amazon Q1 2026 earnings results beat EPS and revenue expectations
- Positive Sentiment: Pentagon AI deals: The U.S. DoD signed agreements that include Amazon Web Services to run AI tools on classified networks — a strategic endorsement for AWS as a secure enterprise AI supplier. Pentagon signs new military AI deals with Nvidia, Microsoft and Amazon
- Positive Sentiment: Analyst upgrades and target hikes: Dozens of firms raised price targets (Morgan Stanley, JPMorgan, Canaccord, Bank of America, etc.), with several new $300+ targets — supporting bullish sentiment and pushing buy ratings. Cluster of price‑target raises and buy ratings for AMZN
- Positive Sentiment: Trainium / in‑house chips: Amazon’s Trainium business shows meaningful revenue commitments and a path to become a standalone AI‑hardware revenue stream, which repositions AMZN as a “picks‑and‑shovels” AI supplier. How the Trainium chip business could move the needle for Amazon
- Neutral Sentiment: Partnerships and product rollout: AWS expanded Bedrock/OpenAI integrations and new agentic AI tools (Rufus, Quick, Connect apps), which add long‑term optionality but will require execution. AWS, OpenAI partner to integrate frontier models into Bedrock
- Negative Sentiment: CapEx and chip costs: Management flagged rising memory/chip prices and a large AI capex program that is eating into free cash flow; Goldman and others warned the hyperscaler spending binge increases near‑term cash burn risk. Jassy: soaring chip prices could pressure Amazon's capex
- Negative Sentiment: Market reaction nuance: Despite the beat, some investors sold on the size/timing of AI investments and softer near‑term guidance, which previously produced intraday dips after earnings. Why AMZN dipped after strong Q1 — capex concerns
Analyst Ratings Changes
AMZN has been the subject of a number of recent research reports. Citigroup reiterated a "buy" rating and issued a $325.00 target price (up from $285.00) on shares of Amazon.com in a report on Thursday. Robert W. Baird lifted their target price on Amazon.com from $285.00 to $300.00 and gave the company an "outperform" rating in a report on Thursday. Argus reiterated a "buy" rating and issued a $325.00 target price on shares of Amazon.com in a report on Friday, February 6th. Pivotal Research reiterated a "buy" rating and issued a $320.00 target price (up from $300.00) on shares of Amazon.com in a report on Thursday. Finally, DZ Bank upgraded Amazon.com to a "strong-buy" rating in a report on Friday, February 6th. One research analyst has rated the stock with a Strong Buy rating, fifty-five have issued a Buy rating and three have assigned a Hold rating to the company's stock. According to MarketBeat.com, Amazon.com presently has a consensus rating of "Moderate Buy" and an average target price of $310.25.
Read Our Latest Research Report on Amazon.com
Amazon.com Company Profile
(
Free Report)
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
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Want to see what other hedge funds are holding AMZN? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Amazon.com, Inc. (NASDAQ:AMZN - Free Report).

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