Proficio Capital Partners LLC grew its holdings in Netflix, Inc. (NASDAQ:NFLX - Free Report) by 250.8% during the 2nd quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The firm owned 26,136 shares of the Internet television network's stock after purchasing an additional 18,686 shares during the period. Proficio Capital Partners LLC's holdings in Netflix were worth $1,866,000 at the end of the most recent quarter.
Other institutional investors also recently modified their holdings of the company. Shepherd Street Advisors LLC bought a new stake in Netflix in the fourth quarter worth $2,216,000. Morse Asset Management Inc grew its stake in shares of Netflix by 809.3% during the fourth quarter. Morse Asset Management Inc now owns 64,730 shares of the Internet television network's stock valued at $6,069,000 after buying an additional 57,611 shares during the last quarter. University of Texas Texas AM Investment Management Co. increased its holdings in shares of Netflix by 798.5% in the fourth quarter. University of Texas Texas AM Investment Management Co. now owns 42,542 shares of the Internet television network's stock worth $3,989,000 after buying an additional 37,807 shares during the period. New Mexico Educational Retirement Board increased its holdings in shares of Netflix by 900.0% in the fourth quarter. New Mexico Educational Retirement Board now owns 192,210 shares of the Internet television network's stock worth $18,022,000 after buying an additional 172,989 shares during the period. Finally, Ritholtz Wealth Management lifted its stake in shares of Netflix by 25.0% in the 1st quarter. Ritholtz Wealth Management now owns 106,451 shares of the Internet television network's stock valued at $10,235,000 after acquiring an additional 21,260 shares during the last quarter. 80.93% of the stock is currently owned by hedge funds and other institutional investors.
Analyst Upgrades and Downgrades
Several equities research analysts recently weighed in on the company. Weiss Ratings cut Netflix from a "hold (c+)" rating to a "hold (c)" rating in a report on Friday, June 26th. Loop Capital decreased their price target on Netflix from $115.00 to $95.00 and set a "buy" rating on the stock in a research note on Friday, July 24th. Morgan Stanley reiterated an "overweight" rating and issued a $90.00 price objective (down from $115.00) on shares of Netflix in a research report on Tuesday, July 14th. New Street Research increased their price objective on Netflix from $96.00 to $102.00 and gave the company a "neutral" rating in a research note on Friday, July 17th. Finally, Jefferies Financial Group cut their target price on shares of Netflix from $110.00 to $90.00 and set a "buy" rating on the stock in a report on Friday, July 17th. Four investment analysts have rated the stock with a Strong Buy rating, thirty-four have issued a Buy rating, sixteen have given a Hold rating and one has assigned a Sell rating to the stock. According to data from MarketBeat.com, the stock has an average rating of "Moderate Buy" and a consensus price target of $96.65.
Read Our Latest Analysis on Netflix
Netflix Stock Performance
NASDAQ:NFLX opened at $81.05 on Tuesday. The company has a quick ratio of 1.14, a current ratio of 1.14 and a debt-to-equity ratio of 0.39. The firm's fifty day simple moving average is $74.81 and its 200 day simple moving average is $84.34. The stock has a market cap of $337.49 billion, a P/E ratio of 25.51, a price-to-earnings-growth ratio of 1.03 and a beta of 1.52. Netflix, Inc. has a twelve month low of $65.08 and a twelve month high of $126.71.
Netflix (NASDAQ:NFLX - Get Free Report) last issued its quarterly earnings data on Thursday, July 16th. The Internet television network reported $0.80 EPS for the quarter, topping the consensus estimate of $0.79 by $0.01. Netflix had a net margin of 28.22% and a return on equity of 40.02%. The business had revenue of $12.56 billion during the quarter, compared to analyst estimates of $12.58 billion. During the same period in the prior year, the business earned $0.72 EPS. The company's revenue for the quarter was up 13.4% on a year-over-year basis. As a group, research analysts predict that Netflix, Inc. will post 3.59 EPS for the current year.
Key Netflix News
Here are the key news stories impacting Netflix this week:
- Positive Sentiment: Potentially attractive valuation: Netflix and Meta both delivered strong second-quarter 2026 revenue growth, but the market selloff has left Netflix looking like the steadier long-term compounder. The company’s recurring subscription revenue and improving profitability could support a recovery if execution remains strong. Netflix vs. Meta: The Better Media Stock May Surprise You
- Positive Sentiment: Long-term bull case: The stock’s decline of more than 30% over the past year contrasts with continued double-digit revenue growth. That disconnect has attracted renewed interest from a major billionaire investor, suggesting some investors view the weakness as a buying opportunity. The Bull Case for Netflix Stock Is Stronger Than You Think
- Positive Sentiment: Gaming and broader entertainment expansion: Netflix is increasing player engagement and using the anticipated Grand Theft Auto VI release to attract gamers. Live sports, scheduled programming and ad-supported content could expand audience reach and create additional monetization opportunities. Can Gaming Become the Next Revenue Pillar for Netflix Stock?
- Neutral Sentiment: Evidence of historical resilience: Netflix has recovered and eventually reached new highs after each of seven historical declines exceeding 40%. Shares have also rebounded materially in recent weeks, though past recoveries do not guarantee another one. Netflix Has Fallen More Than 40% 7 Times in Its History
- Neutral Sentiment: Investor caution remains: Jim Cramer described Netflix as “a buy, not a huge buy” after the sharp annual decline, reflecting confidence in the business but limited conviction that a major rebound is imminent. Jim Cramer Calls Netflix “A Buy, Not a Huge Buy”
- Negative Sentiment: New initiatives carry execution risk: Gaming remains an unquantified revenue source, while live programming, advertising and the hybrid-TV strategy require additional investment and have yet to prove they can materially accelerate earnings. Netflix Is Recasting Itself As A Hybrid TV Platform
Insider Activity at Netflix
In other Netflix news, Director Bradford L. Smith sold 35,990 shares of Netflix stock in a transaction that occurred on Wednesday, June 17th. The stock was sold at an average price of $77.52, for a total transaction of $2,789,944.80. Following the sale, the director directly owned 79,690 shares of the company's stock, valued at approximately $6,177,568.80. The trade was a 31.11% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Theodore A. Sarandos sold 105,850 shares of the company's stock in a transaction that occurred on Monday, August 3rd. The stock was sold at an average price of $73.03, for a total value of $7,730,225.50. Following the transaction, the chief executive officer owned 206,266 shares in the company, valued at $15,063,605.98. This trade represents a 33.91% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold 213,595 shares of company stock valued at $15,812,072 over the last three months. Corporate insiders own 1.24% of the company's stock.
About Netflix
(
Free Report)
Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.
The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.
Further Reading
Want to see what other hedge funds are holding NFLX? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Netflix, Inc. (NASDAQ:NFLX - Free Report).

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.

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