Pure Financial Advisors LLC Invests $718,000 in Salesforce Inc. $CRM

Pure Financial Advisors LLC purchased a new stake in Salesforce Inc. (NYSE:CRM - Free Report) in the 2nd quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The institutional investor purchased 4,585 shares of the CRM provider's stock, valued at approximately $718,000.

Other hedge funds and other institutional investors have also recently added to or reduced their stakes in the company. Commonwealth Retirement Investments LLC acquired a new stake in Salesforce during the 4th quarter valued at $25,000. Manning & Napier Advisors LLC acquired a new stake in shares of Salesforce in the second quarter worth $26,000. Gilpin Wealth Management LLC purchased a new position in shares of Salesforce during the fourth quarter valued at $26,000. Persistent Asset Partners Ltd acquired a new position in Salesforce during the second quarter valued at $27,000. Finally, Costello Asset Management INC raised its position in Salesforce by 410.3% during the first quarter. Costello Asset Management INC now owns 148 shares of the CRM provider's stock valued at $28,000 after buying an additional 119 shares during the period. Institutional investors and hedge funds own 80.43% of the company's stock.

Salesforce News Roundup

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce reported adjusted earnings of $5.90 per share, well above the $3.27 analyst consensus and up from $2.91 a year earlier. Revenue increased 10.8% year over year to $11.35 billion, narrowly exceeding estimates. Salesforce Q2 Earnings and Revenues Top Estimates
• Positive Sentiment: The company raised fiscal 2027 guidance to $46.1 billion-$46.4 billion in revenue and $16.67-$16.71 in EPS. Third-quarter guidance calls for $11.4 billion-$11.5 billion in revenue and $3.42-$3.44 in EPS, with the profit forecast above consensus. Salesforce Raises Annual Revenue Forecasts
• Positive Sentiment: Management cited momentum in AI-powered autonomous agents as a reason for increased confidence in future growth. Salesforce also recorded a roughly $2.6 billion gain on strategic investments, helped by the rising value of its Anthropic stake, boosting reported profitability. Salesforce Stock Jumps on AI Growth
• Positive Sentiment: Salesforce and Anthropic expanded their partnership through “Claudeforce,” integrating Claude with Salesforce data, workflows and governance. The offering includes prebuilt sales skills and could strengthen adoption of Salesforce’s Agentforce platform. Salesforce and Anthropic Announce Claudeforce
• Neutral Sentiment: CEO Marc Benioff rejected “SaaSpocalypse” concerns, arguing that AI is expanding rather than destroying Salesforce’s software opportunity. Investors will still look for sustained subscription growth and Agentforce monetization in coming quarters. Salesforce CEO Responds to SaaSpocalypse Concerns
• Negative Sentiment: Despite the earnings beat, quarterly revenue growth remained near 11%, so the stock’s longer-term performance depends on whether AI products produce a meaningful reacceleration rather than simply offsetting pressure on Salesforce’s core business.

Salesforce Stock Performance

CRM stock opened at $206.01 on Thursday. The firm has a 50 day moving average of $177.13 and a two-hundred day moving average of $181.60. Salesforce Inc. has a 12 month low of $146.32 and a 12 month high of $269.11. The company has a market capitalization of $168.72 billion, a price-to-earnings ratio of 23.84, a P/E/G ratio of 1.11 and a beta of 1.16. The company has a quick ratio of 0.79, a current ratio of 0.79 and a debt-to-equity ratio of 1.15.

Salesforce (NYSE:CRM - Get Free Report) last released its quarterly earnings data on Wednesday, August 26th. The CRM provider reported $5.90 earnings per share (EPS) for the quarter, beating the consensus estimate of $3.27 by $2.63. The business had revenue of $11.35 billion during the quarter, compared to analyst estimates of $11.33 billion. Salesforce had a net margin of 18.73% and a return on equity of 18.72%. Salesforce's quarterly revenue was up 10.8% compared to the same quarter last year. During the same quarter in the previous year, the business earned $2.91 EPS. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. As a group, equities analysts anticipate that Salesforce Inc. will post 10.27 EPS for the current fiscal year.

Analyst Upgrades and Downgrades

A number of brokerages have commented on CRM. Sanford C. Bernstein restated an "underperform" rating on shares of Salesforce in a research report on Thursday. Guggenheim reiterated a "buy" rating and issued a $228.00 target price on shares of Salesforce in a report on Thursday, August 20th. Phillip Securities lowered shares of Salesforce from a "buy" rating to a "hold" rating and reduced their price target for the stock from $253.00 to $166.00 in a research report on Monday, June 29th. Macquarie Infrastructure decreased their price target on shares of Salesforce from $200.00 to $190.00 and set a "neutral" rating for the company in a report on Thursday, May 28th. Finally, Canaccord Genuity Group reiterated a "buy" rating and issued a $225.00 price objective on shares of Salesforce in a research note on Tuesday. Two analysts have rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, seventeen have assigned a Hold rating and three have given a Sell rating to the company. According to MarketBeat.com, the stock presently has an average rating of "Moderate Buy" and a consensus price target of $248.72.

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.

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