Pure Financial Advisors LLC bought a new stake in Apple Inc. (NASDAQ:AAPL - Free Report) during the second quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The firm bought 312,073 shares of the iPhone maker's stock, valued at approximately $90,302,000. Apple makes up approximately 1.1% of Pure Financial Advisors LLC's investment portfolio, making the stock its 15th biggest position.
Other institutional investors and hedge funds also recently modified their holdings of the company. Berkshire Hathaway Inc bought a new stake in shares of Apple in the second quarter valued at $65,950,297,000. Bank of America Corp DE bought a new position in shares of Apple in the second quarter worth $36,986,090,000. Legal & General Group Plc bought a new stake in shares of Apple during the second quarter valued at about $30,443,242,000. Deutsche Bank AG purchased a new stake in shares of Apple in the second quarter worth about $13,658,359,000. Finally, Mitsubishi UFJ Asset Management Co. Ltd. purchased a new stake in shares of Apple in the second quarter worth about $10,588,946,000. 67.73% of the stock is owned by hedge funds and other institutional investors.
Key Headlines Impacting Apple
Here are the key news stories impacting Apple this week:
- Positive Sentiment: Apple’s renewed patent agreement with Qualcomm helps preserve access to important cellular technology and reduces uncertainty surrounding future iPhone launches. The deal also supports Qualcomm’s royalty stream tied to Apple devices. What Is Going on With Qualcomm Stock on Monday?
- Positive Sentiment: Reports that Apple is increasing orders for TSMC’s next-generation 2-nanometer chips point to continued investment in more powerful and efficient processors for future iPhones and other products. TSMC Ramps Up 2nm Chip Capacity as Apple, Nvidia Orders Jump
- Neutral Sentiment: Apple’s foldable iPhone Duo and premium-device strategy could lift revenue and expand its addressable market, but the roughly $2,000 price raises questions about demand beyond affluent early adopters. Apple’s Premium iPhone Strategy Faces a Test Beyond Early Adopters
- Neutral Sentiment: X Corp. and SpaceXAI reportedly moved to dismiss antitrust claims against Apple and OpenAI, removing one legal challenge, although other regulatory matters remain unresolved. Musk’s X Corp and SpaceXAI Drop Apple From AI Antitrust Fight
- Negative Sentiment: A U.S. jury ordered Apple to pay approximately $5.7 billion to Taction Technology for infringing patents covering haptic feedback used in products such as the iPhone and Apple Watch. Apple denies wrongdoing and plans to appeal, but the potential liability is the largest U.S. patent award of its kind. Apple and Amazon Face Revived UK Consumer Lawsuit Over Product Sales
- Negative Sentiment: Britain’s Competition Appeal Tribunal revived part of a consumer case alleging that Apple and Amazon restricted competition for Apple products sold through Amazon’s U.K. marketplace. Apple also faces an expanded Indian investigation into alleged costly repairs following an iOS 18 software update, increasing potential legal and reputational risk. Apple and Amazon Face Revived UK Consumer Lawsuit Over Product Sales
Analyst Ratings Changes
Several equities analysts recently commented on the company. Maxim Group boosted their target price on Apple from $350.00 to $380.00 and gave the stock a "buy" rating in a research report on Friday, July 31st. Loop Capital set a $380.00 price target on Apple in a research note on Friday, September 18th. Bank of America reiterated a "buy" rating and set a $370.00 price target on shares of Apple in a research report on Wednesday, September 23rd. UBS Group reissued a "buy" rating on shares of Apple in a research note on Thursday, September 17th. Finally, BTIG Research assumed coverage on shares of Apple in a research note on Monday, August 17th. They set a "neutral" rating for the company. One analyst has rated the stock with a Strong Buy rating, twenty-six have given a Buy rating, thirteen have assigned a Hold rating and two have assigned a Sell rating to the company. According to data from MarketBeat, the company presently has a consensus rating of "Moderate Buy" and an average target price of $340.14.
Check Out Our Latest Analysis on Apple
Apple Price Performance
Shares of NASDAQ:AAPL opened at $338.40 on Tuesday. The company has a market capitalization of $4.94 trillion, a P/E ratio of 38.81, a P/E/G ratio of 2.96 and a beta of 1.08. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. The firm's 50 day simple moving average is $321.79 and its two-hundred day simple moving average is $298.18. Apple Inc. has a 1-year low of $243.42 and a 1-year high of $345.34.
Apple (NASDAQ:AAPL - Get Free Report) last posted its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating the consensus estimate of $1.89 by $0.13. The company had revenue of $109.42 billion during the quarter, compared to analysts' expectations of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. Apple's quarterly revenue was up 16.4% on a year-over-year basis. During the same period last year, the company posted $1.57 earnings per share. Research analysts expect that Apple Inc. will post 8.74 EPS for the current fiscal year.
Apple Announces Dividend
The firm also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were issued a $0.27 dividend. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple's dividend payout ratio is presently 12.39%.
Insider Buying and Selling at Apple
In related news, SVP Jennifer Newstead sold 2,399 shares of the business's stock in a transaction that occurred on Tuesday, September 22nd. The stock was sold at an average price of $340.06, for a total value of $815,803.94. Following the completion of the sale, the senior vice president owned 44,391 shares in the company, valued at approximately $15,095,603.46. The trade was a 5.13% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. Insiders sold 11,031 shares of company stock worth $3,535,759 in the last ninety days. 0.06% of the stock is currently owned by company insiders.
About Apple
(
Free Report)
Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and software platforms, including iOS, macOS, iPadOS, watchOS and visionOS.
Apple's services business includes the App Store, Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+ and iCloud.
Read More

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.
Before you consider Apple, you'll want to hear this.
MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Apple wasn't on the list.
While Apple currently has a Moderate Buy rating among analysts, top-rated analysts believe these five stocks are better buys.
View The Five Stocks Here
The AI boom extends far beyond the biggest tech names. Discover 10 companies supplying the memory, storage, networking, semiconductor manufacturing, and power infrastructure that make AI possible. Learn where the next wave of AI investment opportunities may emerge—and the key risks investors should watch as the global AI buildout accelerates.
Get This Free Report
Continue following MarketBeat
Add MarketBeat as your preferred source on Google to see our latest stories in your feed.
Like this article? Share it with a colleague.
Link copied to clipboard.