RFG Holdings Inc. Sells 5,605 Shares of Salesforce Inc. $CRM

Key Points

• RFG Holdings cut its Salesforce stake by 82.8% in the third quarter, selling 5,605 shares and retaining 1,163 shares valued at about $267,000.
• Institutional investors own 80.43% of Salesforce, with some major firms—including Arrowstreet Capital and Bank of America—adding shares.
• Salesforce reported quarterly earnings of $5.90 per share, topping the $3.27 analyst consensus, while revenue rose 10.8% year over year; analysts’ average rating is “Moderate Buy.”

RFG Holdings Inc. trimmed its holdings in Salesforce Inc. (NYSE:CRM - Free Report) by 82.8% during the third quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The firm owned 1,163 shares of the CRM provider's stock after selling 5,605 shares during the quarter. RFG Holdings Inc.'s holdings in Salesforce were worth $267,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Several other institutional investors and hedge funds have also bought and sold shares of CRM. BlackRock Inc. acquired a new position in Salesforce during the 2nd quarter worth approximately $11,396,844,000. Arrowstreet Capital Limited Partnership grew its stake in Salesforce by 130.2% in the first quarter. Arrowstreet Capital Limited Partnership now owns 12,659,217 shares of the CRM provider's stock valued at $2,363,096,000 after acquiring an additional 7,160,302 shares during the period. Bank of America Corp DE grew its stake in Salesforce by 28.0% in the first quarter. Bank of America Corp DE now owns 11,724,790 shares of the CRM provider's stock valued at $2,188,666,000 after acquiring an additional 2,561,923 shares during the period. Legal & General Group Plc bought a new stake in shares of Salesforce during the second quarter valued at approximately $927,332,000. Finally, Bank of New York Mellon Corp bought a new stake in shares of Salesforce during the second quarter valued at approximately $844,928,000. 80.43% of the stock is owned by institutional investors.

Insider Transactions at Salesforce

In related news, Director David Blair Kirk purchased 4,176 shares of the firm's stock in a transaction dated Friday, September 18th. The shares were purchased at an average cost of $239.33 per share, for a total transaction of $999,442.08. Following the completion of the transaction, the director directly owned 18,748 shares in the company, valued at approximately $4,486,958.84. This represents a 28.66% increase in their position. The acquisition was disclosed in a filing with the SEC, which is available through this hyperlink. Also, Director Craig Conway sold 4,500 shares of the stock in a transaction dated Friday, September 4th. The stock was sold at an average price of $260.61, for a total transaction of $1,172,745.00. Following the completion of the sale, the director directly owned 5,437 shares in the company, valued at approximately $1,416,936.57. The trade was a 45.29% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Corporate insiders own 3.50% of the company's stock.

Salesforce Stock Down 1.9%

Salesforce stock opened at $221.94 on Wednesday. The company has a debt-to-equity ratio of 1.02, a quick ratio of 0.84 and a current ratio of 0.84. The stock has a market cap of $182.66 billion, a PE ratio of 20.23, a price-to-earnings-growth ratio of 1.03 and a beta of 1.24. Salesforce Inc. has a fifty-two week low of $146.32 and a fifty-two week high of $269.11. The firm's 50-day simple moving average is $239.53 and its 200 day simple moving average is $198.72.

Salesforce (NYSE:CRM - Get Free Report) last issued its quarterly earnings results on Wednesday, August 26th. The CRM provider reported $5.90 earnings per share for the quarter, topping analysts' consensus estimates of $3.27 by $2.63. Salesforce had a net margin of 21.99% and a return on equity of 24.90%. The company had revenue of $11.35 billion for the quarter, compared to the consensus estimate of $11.33 billion. During the same period in the previous year, the firm earned $2.91 EPS. The firm's quarterly revenue was up 10.8% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. Research analysts predict that Salesforce Inc. will post 12.82 EPS for the current fiscal year.

Salesforce Announces Dividend

The business also recently disclosed a quarterly dividend, which was paid on Thursday, October 8th. Investors of record on Thursday, September 17th were paid a dividend of $0.44 per share. This represents a $1.76 dividend on an annualized basis and a dividend yield of 0.8%. The ex-dividend date was Thursday, September 17th. Salesforce's payout ratio is presently 16.04%.

Analyst Upgrades and Downgrades

A number of brokerages have recently weighed in on CRM. CLSA started coverage on Salesforce in a research report on Monday, July 20th. They set a "hold" rating and a $165.00 target price on the stock. Jefferies Financial Group reissued a "buy" rating on shares of Salesforce in a research report on Tuesday, October 20th. Sanford C. Bernstein restated an "outperform" rating on shares of Salesforce in a research note on Thursday, August 27th. Royal Bank Of Canada restated a "sector perform" rating and set a $250.00 price target on shares of Salesforce in a research note on Thursday, September 17th. Finally, Stifel Nicolaus upped their price objective on shares of Salesforce from $275.00 to $300.00 and gave the stock a "buy" rating in a report on Thursday, September 17th. Three analysts have rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating, thirteen have given a Hold rating and three have assigned a Sell rating to the stock. Based on data from MarketBeat, Salesforce currently has an average rating of "Moderate Buy" and a consensus price target of $278.98.

Trending Headlines about Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce agreed to acquire AI startup Cresta, adding technology aimed at customer-service operations and strengthening its AI offerings. The deal supports the company’s push to monetize AI, though its price and expected financial contribution are not detailed in the announcement. Salesforce announces Cresta acquisition
• Positive Sentiment: A comparison of recent quarterly revenue trends says Salesforce has delivered steadier, more consistent expansion than IBM, a positive signal for the predictability of its business. Salesforce versus IBM revenue comparison
• Negative Sentiment: The Cresta agreement is reportedly Salesforce’s fifth major acquisition this year, and coverage highlighted concerns about the roughly $2.7 billion AI deal and the company’s ability to integrate a growing number of purchases. That raises questions about spending and execution even as the acquisitions broaden its AI capabilities. Report on Salesforce’s AI acquisition spending
• Negative Sentiment: Salesforce filed a shelf registration covering 609,118 shares, valued at about $139.6 million, for an employee stock ownership plan. The shares could create some dilution and add to investor sensitivity around stock-based compensation, though this is not necessarily a broad public offering. Salesforce share registration report

Salesforce Profile

Salesforce, Inc NYSE: CRM is a global enterprise software company that provides cloud-based customer relationship management (CRM) technology. Its platform helps organizations manage sales, customer service, marketing, commerce, data, analytics and interactions with customers across digital and traditional channels.

The company's products include Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud and Data Cloud. Salesforce also offers Tableau for data visualization and analytics, MuleSoft for application integration, and Slack for workplace collaboration.

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