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NASDAQ:ROKU

Roku (ROKU) Stock Price, News & Analysis

Roku logo
$89.05 +1.16 (+1.32%)
As of 09:58 AM Eastern
This is a fair market value price provided by Polygon.io. Learn more.

About Roku Stock (NASDAQ:ROKU)

Key Stats

Today's Range
$86.50
$87.71
50-Day Range
$59.23
$87.89
52-Week Range
$48.33
$104.96
Volume
87,115 shs
Average Volume
3.85 million shs
Market Capitalization
$13.00 billion
P/E Ratio
N/A
Dividend Yield
N/A
Price Target
$89.93
Consensus Rating
Moderate Buy

Company Overview

Roku, Inc., founded in 2002 and headquartered in San Jose, California, is a leading provider of streaming platforms, devices and services. The company was co-founded by Anthony Wood, who continues to serve as Chief Executive Officer, with a vision to simplify access to streaming entertainment. Over the years, Roku has grown from a single streaming player to a comprehensive operating system that powers a wide array of smart TVs, set-top boxes and digital media players.

At the core of Roku’s business is its streaming platform, which includes the Roku OS and a suite of proprietary streaming devices. The Roku OS is licensed to TV manufacturers and integrated into thousands of smart TV models sold worldwide. In parallel, Roku manufactures its own line of streaming players—ranging from the basic Roku Express to the high-performance Roku Ultra—designed to deliver high-definition and 4K HDR content from thousands of free and paid channels.

Roku also operates the Roku Channel, a free, ad-supported streaming service that provides access to movies, television series, live news and sports programming. In addition, the company’s advertising division offers targeted advertising solutions and audience measurement tools to content providers and advertisers. These services leverage Roku’s first-party data to help brands reach viewers across the platform.

Roku’s footprint extends across North America, Western Europe, Latin America and parts of Asia Pacific, with millions of active accounts on its platform. Under the leadership of CEO Anthony Wood and a seasoned executive team, the company has forged strategic partnerships with major TV brands, content owners and advertisers. Roku continues to invest in product innovation, platform enhancements and international expansion to maintain its position in the fast-evolving streaming media landscape.

AI Generated. May Contain Errors.

Roku Stock Analysis - MarketRank™

See Top-Rated MarketRank™ Stocks
52nd Percentile Overall Score

ROKU MarketRank™: 

Roku scored higher than 52% of companies evaluated by MarketBeat, and ranked 173rd out of 293 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

  • Consensus Rating

    Roku has received a consensus rating of Moderate Buy. The company's average rating score is 2.73, and is based on 16 buy ratings, 7 hold ratings, and 1 sell rating.

  • Amount of Analyst Coverage

    Roku has been the subject of 16 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

  • Read more about Roku's stock forecast and price target.
  • Earnings Growth

    Earnings for Roku are expected to grow in the coming year, from ($0.30) to $0.61 per share.

  • Price to Earnings Ratio vs. the Market

    The P/E ratio of Roku is -120.40, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

  • Price to Earnings Ratio vs. Sector

    The P/E ratio of Roku is -120.40, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

  • Price to Book Value per Share Ratio

    Roku has a P/B Ratio of 5.15. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

  • Read more about Roku's valuation and earnings.
  • Percentage of Shares Shorted

    6.11% of the float of Roku has been sold short.
  • Short Interest Ratio / Days to Cover

    Roku has a short interest ratio ("days to cover") of 1.8, which is generally considered an acceptable ratio of short interest to trading volume.
  • Change versus previous month

    Short interest in Roku has recently decreased by 21.73%, indicating that investor sentiment is improving significantly.
  • Dividend Yield

    Roku does not currently pay a dividend.

  • Dividend Growth

    Roku does not have a long track record of dividend growth.

  • Percentage of Shares Shorted

    6.11% of the float of Roku has been sold short.
  • Short Interest Ratio / Days to Cover

    Roku has a short interest ratio ("days to cover") of 1.8, which is generally considered an acceptable ratio of short interest to trading volume.
  • Change versus previous month

    Short interest in Roku has recently decreased by 21.73%, indicating that investor sentiment is improving significantly.
  • News Sentiment

    Roku has a news sentiment score of 0.79. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Consumer Discretionary companies.
  • News Coverage This Week

    MarketBeat has tracked 26 news articles for Roku this week, compared to 29 articles on an average week.
  • Search Interest

    37 people have searched for ROKU on MarketBeat in the last 30 days. This is an increase of 32% compared to the previous 30 days.
  • MarketBeat Follows

    12 people have added Roku to their MarketBeat watchlist in the last 30 days. This is an increase of 100% compared to the previous 30 days.
  • Insider Buying vs. Insider Selling

    In the past three months, Roku insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $4,994,244.00 in company stock.

  • Percentage Held by Insiders

    13.98% of the stock of Roku is held by insiders. A high percentage of insider ownership can be a sign of company health.

  • Percentage Held by Institutions

    86.30% of the stock of Roku is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

  • Read more about Roku's insider trading history.
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ROKU Stock News Headlines

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If you collect—or plan to collect—Social Security, you need to see this. A new initiative tied to President Trump's Executive Order #14196 could not only save Social Security from collapse... ...but potentially increase benefits by up to 400%, according to legendary investor Louis Navellier.
Amazon and Roku ad partnership
See More Headlines

ROKU Stock Analysis - Frequently Asked Questions

Roku's stock was trading at $74.34 at the start of the year. Since then, ROKU shares have increased by 18.2% and is now trading at $87.89.
View the best growth stocks for 2025 here
.

Roku, Inc. (NASDAQ:ROKU) announced its quarterly earnings data on Thursday, May, 1st. The company reported ($0.19) EPS for the quarter, beating the consensus estimate of ($0.27) by $0.08. Roku's revenue for the quarter was up 15.8% on a year-over-year basis.
Read the conference call transcript
.

Roku (ROKU) raised $204 million in an initial public offering (IPO) on Thursday, September 28th 2017. The company issued 15,700,000 shares at a price of $12.00-$14.00 per share. Morgan Stanley and Citigroup acted as the underwriters for the IPO and Allen & Company, RBC Capital Markets, Needham & Company, Oppenheimer and William Blair were co-managers.

Shares of ROKU stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Based on aggregate information from My MarketBeat watchlists, some other companies that Roku investors own include Digital Turbine (APPS), CrowdStrike (CRWD), NVIDIA (NVDA), Meta Platforms (META), Okta (OKTA).

Company Calendar

Last Earnings
5/01/2025
Today
7/01/2025
Next Earnings (Estimated)
7/30/2025
Fiscal Year End
12/31/2025

Industry, Sector and Symbol

Stock Exchange
NASDAQ
Industry
BRDCST - RADIO/TV
Sub-Industry
Communication
Current Symbol
NASDAQ:ROKU
Fax
N/A
Employees
3,340
Year Founded
2002

Price Target and Rating

Average Stock Price Target
$89.93
High Stock Price Target
$130.00
Low Stock Price Target
$65.00
Potential Upside/Downside
+2.3%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.73
Research Coverage
26 Analysts

Profitability

Trailing P/E Ratio
N/A
Forward P/E Ratio
N/A
P/E Growth
N/A
Net Income
-$129.39 million
Pretax Margin
-2.69%

Debt

Sales & Book Value

Annual Sales
$4.11 billion
Cash Flow
$1.46 per share
Price / Cash Flow
60.40
Book Value
$17.08 per share
Price / Book
5.15

Miscellaneous

Free Float
125,541,000
Market Cap
$12.83 billion
Optionable
Optionable
Beta
2.09

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This page (NASDAQ:ROKU) was last updated on 7/1/2025 by MarketBeat.com Staff
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