Royal Capital Wealth Management LLC Makes New $5.30 Million Investment in Amazon.com, Inc. $AMZN

Royal Capital Wealth Management LLC purchased a new stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) in the 2nd quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The fund purchased 22,241 shares of the e-commerce giant's stock, valued at approximately $5,301,000. Amazon.com accounts for approximately 3.0% of Royal Capital Wealth Management LLC's investment portfolio, making the stock its 12th largest position.

Several other hedge funds also recently bought and sold shares of AMZN. Trust Asset Management LLC increased its holdings in Amazon.com by 3.3% in the 2nd quarter. Trust Asset Management LLC now owns 107,563 shares of the e-commerce giant's stock valued at $26,000 after acquiring an additional 3,414 shares during the last quarter. Bard Associates Inc. bought a new position in Amazon.com during the second quarter valued at $32,000. Longfellow Investment Management Co. LLC bought a new position in Amazon.com during the 2nd quarter valued at about $33,000. MilWealth Group LLC raised its holdings in shares of Amazon.com by 79.0% in the fourth quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant's stock worth $41,000 after buying an additional 79 shares during the period. Finally, Lifetime Wealth Management P.C. purchased a new stake in shares of Amazon.com during the fourth quarter valued at $45,000. Institutional investors own 72.20% of the company's stock.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon signed a Generac supply agreement worth up to $8 billion for backup generators, including approximately $2.4 billion of expected orders in 2027–2028 and warrants for Amazon. The deal highlights strong AWS data-center demand and addresses electricity constraints that could otherwise slow AI expansion. Amazon's Generac power deal
• Positive Sentiment: Amazon is expanding AI-powered logistics, including smart glasses for more than 20,000 delivery drivers by 2027. The company also plans an additional $1.9 billion investment in its Delivery Service Partner program, targeting better safety, routing and delivery efficiency. Amazon delivery investment
• Neutral Sentiment: Amazon blocked Meta’s Muse shopping agent, citing unauthorized access, failure to identify itself and concerns involving customer credentials and data. The move protects Amazon’s control over customer relationships, checkout and marketplace data, but could cause it to lose orders initiated by outside AI agents as agentic commerce develops. Amazon and Meta Muse dispute
• Negative Sentiment: Shopify’s shares rallied after Meta enabled Muse to browse Shopify-powered stores and complete purchases through Shop Pay, while Amazon remained excluded. Investors may view this as a competitive advantage for Shopify and a potential threat to Amazon’s influence over future AI-driven shopping. Shopify and Meta Muse integration
• Negative Sentiment: Amazon’s planned AI buildout—estimated at roughly $220 billion in capital spending—continues to raise concerns about cash flow, returns on investment and possible AWS margin pressure. Higher labor costs, including a $1 increase in eligible U.S. warehouse starting pay, add to near-term expense pressure. Amazon wage investment
• Negative Sentiment: A U.S. financial disclosure showed sales of between $5 million and $25 million of Amazon stock by President Donald Trump in July. The transaction is historical and does not change Amazon’s fundamentals, but the disclosure may add short-term selling sentiment. Trump Amazon stock sale disclosure

Wall Street Analysts Forecast Growth

AMZN has been the topic of several research analyst reports. The Goldman Sachs Group reissued a "buy" rating and issued a $375.00 price objective (up from $335.00) on shares of Amazon.com in a research note on Friday, July 31st. Cantor Fitzgerald restated an "overweight" rating and issued a $320.00 target price (down from $330.00) on shares of Amazon.com in a research note on Friday, July 31st. Deutsche Bank Aktiengesellschaft restated a "buy" rating and set a $325.00 price target (up from $315.00) on shares of Amazon.com in a research note on Friday, July 31st. Robert W. Baird set a $310.00 price objective on shares of Amazon.com and gave the company an "outperform" rating in a report on Friday, July 31st. Finally, Evercore set a $355.00 price objective on shares of Amazon.com and gave the company an "outperform" rating in a research note on Friday, August 28th. Fifty-six equities research analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the company. According to MarketBeat.com, the company has a consensus rating of "Moderate Buy" and an average price target of $321.19.

Amazon.com Stock Down 1.3%

Shares of NASDAQ AMZN opened at $254.98 on Wednesday. Amazon.com, Inc. has a 52-week low of $196.00 and a 52-week high of $287.20. The company's 50-day simple moving average is $256.47 and its 200-day simple moving average is $246.48. The company has a quick ratio of 0.87, a current ratio of 1.03 and a debt-to-equity ratio of 0.23. The firm has a market cap of $2.75 trillion, a price-to-earnings ratio of 20.51, a price-to-earnings-growth ratio of 2.00 and a beta of 1.44.

Amazon.com (NASDAQ:AMZN - Get Free Report) last released its earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share for the quarter, beating the consensus estimate of $1.82 by $3.93. The business had revenue of $200.61 billion for the quarter, compared to the consensus estimate of $197.03 billion. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The business's quarterly revenue was up 19.6% compared to the same quarter last year. During the same quarter last year, the business posted $1.68 earnings per share. Equities analysts predict that Amazon.com, Inc. will post 8.01 EPS for the current fiscal year.

Insider Buying and Selling at Amazon.com

In other Amazon.com news, CEO Douglas J. Herrington sold 6,362 shares of Amazon.com stock in a transaction dated Friday, August 21st. The shares were sold at an average price of $259.01, for a total transaction of $1,647,821.62. Following the completion of the sale, the chief executive officer directly owned 476,681 shares in the company, valued at $123,465,145.81. This trade represents a 1.32% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Brian T. Olsavsky sold 6,172 shares of the firm's stock in a transaction on Friday, August 21st. The stock was sold at an average price of $260.31, for a total value of $1,606,633.32. Following the transaction, the chief financial officer owned 109,207 shares of the company's stock, valued at approximately $28,427,674.17. This represents a 5.35% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last 90 days, insiders have sold 71,589 shares of company stock worth $18,568,785. Corporate insiders own 8.90% of the company's stock.

About Amazon.com

Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon's websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.

Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.

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