ServiceNow (NOW) Stock Price, News & Analysis

Company Overview

ServiceNow, Inc. provides end to-end intelligent workflow automation platform solutions for digital businesses in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company operates the Now platform for end-to-end digital transformation, artificial intelligence, machine learning, robotic process automation, process mining, performance analytics, and collaboration and development tools. It also provides asset management, cloud observability, integrated risk management; information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; strategic portfolio management product suite; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT asset management; and security operations that connects with internal and third party. In addition, the company offers integrated risk management product to manage risk and resilience; environmental, social and governance management product; human resources, legal, and workplace service delivery products; customer service management product; and field service management applications. Further, the company provides app engine product; automation engine; platform privacy and security product; and source-to-pay operations. It serves to government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through service providers and resale partners. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. ServiceNow, Inc. was founded in 2004 and is headquartered in Santa Clara, California.

Key Stats

• Today's Range: $973.00 to $993.03
• 50-Day Range: $937.12 to $1,046.03
• 52-Week Range: $678.66 to $1,198.09
• Volume: 1.09 million shs
• Average Volume: 1.48 million shs
• Market Capitalization: $203.24 billion
• P/E Ratio: 123.06
• Dividend Yield: N/A
• Price Target: $1,115.20
• Consensus Rating: Moderate Buy

ServiceNow Stock Analysis - MarketRank™

ServiceNow scored higher than 92% of companies evaluated by MarketBeat, and ranked 73rd out of 659 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.4 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

ServiceNow has received a consensus rating of Moderate Buy. The company's average rating score is 2.88, and is based on 29 buy ratings, 3 hold ratings, and 1 sell rating.

Amount of Analyst Coverage

ServiceNow has been the subject of 22 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 28.67%

Earnings Growth

Earnings for ServiceNow are expected to grow by 28.67% in the coming year, from $8.93 to $11.49 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of ServiceNow is 123.06, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 27.74.

Price to Earnings Ratio vs. Sector

The P/E ratio of ServiceNow is 123.06, which means that it is trading at a more expensive P/E ratio than the Computer and Technology sector average P/E ratio of about 34.19.

Price to Earnings Growth Ratio

ServiceNow has a PEG Ratio of 4.48. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

ServiceNow has a P/B Ratio of 18.59. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

1.63% of the float of ServiceNow has been sold short.

Short Interest Ratio / Days to Cover

ServiceNow has a short interest ratio ("days to cover") of 2.2, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in ServiceNow has recently increased by 4.35%, indicating that investor sentiment is decreasing.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

ServiceNow does not currently pay a dividend.

Dividend Growth

ServiceNow does not have a long track record of dividend growth.

Sustainability and ESG

• Score: 2.5 / 5
• Environmental Score: -0.80

Percentage of Shares Shorted

1.63% of the float of ServiceNow has been sold short.

Short Interest Ratio / Days to Cover

ServiceNow has a short interest ratio ("days to cover") of 2.2, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in ServiceNow has recently increased by 4.35%, indicating that investor sentiment is decreasing.

News and Social Media

• Score: 3.9 / 5
• News Sentiment: 1.04

News Sentiment

ServiceNow has a news sentiment score of 1.04. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.90 average news sentiment score of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 119 news articles for ServiceNow this week, compared to 50 articles on an average week.

Search Interest

109 people have searched for NOW on MarketBeat in the last 30 days. This is an increase of 160% compared to the previous 30 days.

MarketBeat Follows

40 people have added ServiceNow to their MarketBeat watchlist in the last 30 days. This is an increase of 150% compared to the previous 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, ServiceNow insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $5,297,758.00 in company stock.

Percentage Held by Insiders

Only 0.38% of the stock of ServiceNow is held by insiders.

Percentage Held by Institutions

87.18% of the stock of ServiceNow is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

NOW Stock Analysis - Frequently Asked Questions

How have NOW shares performed this year?

ServiceNow's stock was trading at $1,060.12 at the beginning of 2025. Since then, NOW shares have decreased by 7.8% and is now trading at $977.10.

How were ServiceNow's earnings last quarter?

ServiceNow, Inc. (NYSE:NOW) issued its quarterly earnings data on Wednesday, July, 23rd. The information technology services provider reported $4.09 earnings per share for the quarter, topping the consensus estimate of $3.57 by $0.52. The business's revenue was up 22.4% on a year-over-year basis.
Read the conference call transcript.

Is ServiceNow buying back stock?

ServiceNow's board approved a share buyback plan on Wednesday, January 29th 2025, which authorizes the company to repurchase $3,000,000,000 in outstanding shares, according to EventVestor. This means that the company could reacquire up to 1.3% of its stock through open market purchases. Stock buyback plans are generally an indication that the company's board of directors believes its stock is undervalued.

Does ServiceNow have any subsidiaries?

ServiceNow subsidiaries include Element AI, Sweagle, Passage AI, Loom Systems, Fairchild Resiliency Systems, Appsee, FriendlyData, and others.

Who are ServiceNow's major shareholders?

ServiceNow's top institutional investors include Nordea Investment Management AB (0.43%), Swedbank AB (0.37%), WELLCOME TRUST LTD THE as trustee of the WELLCOME TRUST (0.22%) and DekaBank Deutsche Girozentrale (0.20%). Insiders that own company stock include Jeffrey A Miller, Chirantan Jitendra Desai, Christopher Bedi, Gina Mastantuono, Paul Edward Chamberlain, Anita M Sands, William R Mcdermott, Paul John Smith, Russell S Elmer, Jonathan Chadwick, Jacqueline P Canney, Nicholas Tzitzon, Larry Quinlan, Lawrence Jackson, Frederic B Luddy, Deborah Black and Lara Caimi.
View institutional ownership trends.

How do I buy shares of ServiceNow?

Shares of NOW stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of ServiceNow own?

Based on aggregate information from My MarketBeat watchlists, some other companies that ServiceNow investors own include BlackRock (BLK), Broadcom (AVGO), UnitedHealth Group (UNH), The Goldman Sachs Group (GS), Illinois Tool Works (ITW), Meta Platforms (META) and NVIDIA (NVDA).

Company Calendar

• Last Earnings: 7/23/2025
• Today: 7/31/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Computer and Technology
• Industry: IT Services
• Sub-Industry: Systems Software
• Current Symbol: NYSE:NOW
• CIK: 1373715
• Web: www.servicenow.com
• Phone: (408) 501-8550
• Fax: 858-720-0479
• Employees: 26,293
• Year Founded: 2004

Price Target and Rating

• Average Price Target for ServiceNow: $1,115.20
• High Price Target: $1,300.00
• Low Price Target: $724.00
• Potential Upside/Downside: +14.1%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.88
• Research Coverage: 34 Analysts

Profitability

• EPS (Trailing Twelve Months): $7.94
• Trailing P/E Ratio: 123.06
• Forward P/E Ratio: 109.42
• P/E Growth: 4.48
• Net Income: $1.43 billion
• Net Margins: 13.78%
• Pretax Margin: 16.63%
• Return on Equity: 18.04%
• Return on Assets: 8.81%

Debt

• Debt-to-Equity Ratio: 0.14
• Current Ratio: 1.09
• Quick Ratio: 1.09

Sales & Book Value

• Annual Sales: $10.98 billion
• Price / Sales: 18.50
• Cash Flow: $12.51 per share
• Price / Cash Flow: 78.11
• Book Value: $52.56 per share
• Price / Book: 18.59

Miscellaneous

• Outstanding Shares: 208,000,000
• Free Float: 207,210,000
• Market Cap: $203.24 billion
• Optionable: Optionable
• Beta: 0.94