White Knight Strategic Wealth Advisors LLC Buys New Stake in Amazon.com, Inc. $AMZN

White Knight Strategic Wealth Advisors LLC acquired a new position in Amazon.com, Inc. (NASDAQ:AMZN) in the second quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The institutional investor acquired 24,189 shares of the e-commerce giant's stock, valued at approximately $5,765,000. Amazon.com accounts for about 4.0% of White Knight Strategic Wealth Advisors LLC's portfolio, making the stock its 7th largest holding.

Other institutional investors and hedge funds also recently added to or reduced their stakes in the company. Bank of New York Mellon Corp acquired a new position in shares of Amazon.com during the second quarter valued at approximately $16,341,405,000. Invesco Ltd. increased its holdings in shares of Amazon.com by 3.3% during the 4th quarter. Invesco Ltd. now owns 59,604,857 shares of the e-commerce giant's stock worth $13,757,993,000 after buying an additional 1,879,630 shares during the last quarter. Legal & General Group Plc purchased a new stake in Amazon.com in the second quarter valued at $12,831,376,000. Amundi raised its holdings in Amazon.com by 14.1% in the 1st quarter. Amundi now owns 61,400,503 shares of the e-commerce giant's stock valued at $12,787,883,000 after buying an additional 7,590,952 shares during the period. Finally, Dimensional Fund Advisors LP lifted its holdings in shares of Amazon.com by 23.0% in the 1st quarter. Dimensional Fund Advisors LP now owns 39,029,984 shares of the e-commerce giant's stock worth $8,126,338,000 after acquiring an additional 7,305,560 shares during the last quarter. Hedge funds and other institutional investors own 72.20% of the company's stock.

Wall Street Analyst Weigh In

A number of equities analysts recently commented on the company. Oppenheimer restated an "outperform" rating on shares of Amazon.com in a report on Friday, July 31st. Wedbush increased their price objective on shares of Amazon.com from $293.00 to $310.00 and gave the company an "outperform" rating in a research report on Friday, July 31st. Sanford C. Bernstein reissued an "outperform" rating and set a $320.00 target price (up from $315.00) on shares of Amazon.com in a research report on Friday, July 31st. Citigroup restated a "market outperform" rating on shares of Amazon.com in a research note on Friday, August 14th. Finally, UBS Group set a $200.00 target price on shares of Amazon.com in a research report on Thursday, September 17th. Fifty-six research analysts have rated the stock with a Buy rating and three have given a Hold rating to the company. According to MarketBeat, the company presently has an average rating of "Moderate Buy" and an average price target of $321.19.

Amazon.com Price Performance

Amazon.com stock opened at $254.98 on Wednesday. The firm has a market capitalization of $2.75 trillion, a PE ratio of 20.51, a P/E/G ratio of 2.00 and a beta of 1.44. Amazon.com, Inc. has a 52 week low of $196.00 and a 52 week high of $287.20. The firm's 50-day simple moving average is $256.47 and its 200 day simple moving average is $246.48. The company has a quick ratio of 0.87, a current ratio of 1.03 and a debt-to-equity ratio of 0.23.

Amazon.com (NASDAQ:AMZN - Get Free Report) last posted its earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share for the quarter, beating the consensus estimate of $1.82 by $3.93. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The firm had revenue of $200.61 billion during the quarter, compared to the consensus estimate of $197.03 billion. During the same period last year, the firm posted $1.68 EPS. The firm's revenue for the quarter was up 19.6% on a year-over-year basis. On average, equities research analysts predict that Amazon.com, Inc. will post 8.01 EPS for the current fiscal year.

Insider Buying and Selling at Amazon.com

In related news, CEO Douglas J. Herrington sold 1,000 shares of the stock in a transaction dated Tuesday, September 1st. The stock was sold at an average price of $254.77, for a total transaction of $254,770.00. Following the transaction, the chief executive officer directly owned 475,681 shares in the company, valued at approximately $121,189,248.37. This represents a 0.21% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew R. Jassy sold 20,000 shares of Amazon.com stock in a transaction dated Friday, August 21st. The shares were sold at an average price of $259.01, for a total value of $5,180,200.00. Following the completion of the sale, the chief executive officer owned 2,235,766 shares of the company's stock, valued at $579,085,751.66. This trade represents a 0.89% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last quarter, insiders sold 71,589 shares of company stock valued at $18,568,785. Corporate insiders own 8.90% of the company's stock.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon signed a Generac supply agreement worth up to $8 billion for backup generators, including approximately $2.4 billion of expected orders in 2027–2028 and warrants for Amazon. The deal highlights strong AWS data-center demand and addresses electricity constraints that could otherwise slow AI expansion. Amazon's Generac power deal
• Positive Sentiment: Amazon is expanding AI-powered logistics, including smart glasses for more than 20,000 delivery drivers by 2027. The company also plans an additional $1.9 billion investment in its Delivery Service Partner program, targeting better safety, routing and delivery efficiency. Amazon delivery investment
• Neutral Sentiment: Amazon blocked Meta’s Muse shopping agent, citing unauthorized access, failure to identify itself and concerns involving customer credentials and data. The move protects Amazon’s control over customer relationships, checkout and marketplace data, but could cause it to lose orders initiated by outside AI agents as agentic commerce develops. Amazon and Meta Muse dispute
• Negative Sentiment: Shopify’s shares rallied after Meta enabled Muse to browse Shopify-powered stores and complete purchases through Shop Pay, while Amazon remained excluded. Investors may view this as a competitive advantage for Shopify and a potential threat to Amazon’s influence over future AI-driven shopping. Shopify and Meta Muse integration
• Negative Sentiment: Amazon’s planned AI buildout—estimated at roughly $220 billion in capital spending—continues to raise concerns about cash flow, returns on investment and possible AWS margin pressure. Higher labor costs, including a $1 increase in eligible U.S. warehouse starting pay, add to near-term expense pressure. Amazon wage investment
• Negative Sentiment: A U.S. financial disclosure showed sales of between $5 million and $25 million of Amazon stock by President Donald Trump in July. The transaction is historical and does not change Amazon’s fundamentals, but the disclosure may add short-term selling sentiment. Trump Amazon stock sale disclosure

Amazon.com Profile

Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon's websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.

Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.

Want to see what other hedge funds are holding AMZN? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Amazon.com, Inc. (NASDAQ:AMZN - Free Report).

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.