Woodard & Co. Asset Management Group Inc. ADV Buys New Position in Netflix, Inc. $NFLX

Key Points

• Institutional buying: Woodard & Co. bought a new stake of 16,284 Netflix shares (~$1.53M) in Q4, while several large managers (notably Vanguard, Baillie Gifford and Jennison) dramatically increased positions, leaving roughly 80.9% of the stock owned by institutions.
• Q1 beat but cautious guidance: Netflix reported $1.23 EPS on $12.25B revenue, topping estimates, but issued conservative Q2 EPS guidance of $0.78—a principal reason for recent share weakness.
• Shareholder and product moves: The board authorized a $25 billion buyback and Netflix is rolling out a TikTok‑style "Clips" feed to boost mobile engagement, actions that could support long‑term growth and the stock.

Woodard & Co. Asset Management Group Inc. ADV bought a new stake in shares of Netflix, Inc. (NASDAQ:NFLX - Free Report) in the fourth quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The firm bought 16,284 shares of the Internet television network's stock, valued at approximately $1,527,000.

A number of other hedge funds and other institutional investors also recently bought and sold shares of NFLX. Vanguard Group Inc. raised its position in Netflix by 912.5% in the 4th quarter. Vanguard Group Inc. now owns 390,014,981 shares of the Internet television network's stock valued at $36,567,805,000 after purchasing an additional 351,493,659 shares in the last quarter. Baillie Gifford & Co. raised its position in Netflix by 912.3% in the 4th quarter. Baillie Gifford & Co. now owns 36,940,035 shares of the Internet television network's stock valued at $3,463,498,000 after purchasing an additional 33,290,988 shares in the last quarter. Jennison Associates LLC raised its position in Netflix by 639.9% in the 4th quarter. Jennison Associates LLC now owns 34,871,951 shares of the Internet television network's stock valued at $3,269,594,000 after purchasing an additional 30,158,900 shares in the last quarter. Sumitomo Mitsui Trust Group Inc. raised its position in Netflix by 891.3% in the 4th quarter. Sumitomo Mitsui Trust Group Inc. now owns 12,099,908 shares of the Internet television network's stock valued at $1,134,487,000 after purchasing an additional 10,879,276 shares in the last quarter. Finally, Nordea Investment Management AB raised its position in Netflix by 886.6% in the 4th quarter. Nordea Investment Management AB now owns 9,667,997 shares of the Internet television network's stock valued at $902,798,000 after purchasing an additional 8,688,113 shares in the last quarter. 80.93% of the stock is currently owned by hedge funds and other institutional investors.

Netflix Trading Down 1.7%

NASDAQ:NFLX opened at $92.06 on Friday. The stock's 50 day moving average price is $94.81 and its 200 day moving average price is $96.77. The company has a market capitalization of $387.65 billion, a PE ratio of 29.74, a P/E/G ratio of 1.18 and a beta of 1.55. The company has a quick ratio of 1.41, a current ratio of 1.41 and a debt-to-equity ratio of 0.43. Netflix, Inc. has a 52-week low of $75.01 and a 52-week high of $134.12.

Netflix (NASDAQ:NFLX - Get Free Report) last released its quarterly earnings results on Thursday, April 16th. The Internet television network reported $1.23 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $0.76 by $0.47. The firm had revenue of $12.25 billion for the quarter, compared to the consensus estimate of $12.17 billion. Netflix had a return on equity of 40.92% and a net margin of 28.52%.The firm's quarterly revenue was up 16.2% compared to the same quarter last year. During the same quarter last year, the business posted $6.61 EPS. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. On average, research analysts anticipate that Netflix, Inc. will post 3.56 EPS for the current year.

Insider Buying and Selling

In other Netflix news, CEO Gregory K. Peters sold 27,312 shares of the business's stock in a transaction on Tuesday, February 10th. The stock was sold at an average price of $83.24, for a total transaction of $2,273,450.88. Following the sale, the chief executive officer directly owned 122,140 shares in the company, valued at approximately $10,166,933.60. The trade was a 18.27% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, insider Cletus R. Willems sold 3,136 shares of the business's stock in a transaction on Tuesday, February 10th. The stock was sold at an average price of $82.67, for a total value of $259,253.12. The disclosure for this sale is available in the SEC filing. In the last ninety days, insiders sold 1,382,013 shares of company stock worth $127,482,296. 1.37% of the stock is currently owned by insiders.

Trending Headlines about Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Board authorized a large $25 billion share‑repurchase capacity, boosting optionality to reduce float and support the stock. Netflix, Inc. (NFLX) Expands Buyback Capacity with New $25B Authorization
• Positive Sentiment: Netflix is pushing mobile engagement with a TikTok‑style vertical "Clips" feed to increase viewing frequency and discovery on phones — a strategic product move to broaden usage. Netflix wants you to watch ‘Clips,' its TikTok-like vertical video feed
• Positive Sentiment: TV/market commentators and some TV‑trade segments are still listing NFLX among buy/long ideas, keeping some investor interest intact. Netflix, Cisco, Zoom And A Health Care Stock On CNBC's 'Final Trades'
• Neutral Sentiment: Analysts modestly raised forward EPS estimates (Erste Group nudged FY2026/FY2027 numbers slightly), but ratings remain mixed — small upside to estimates rather than a broad upgrade. Erste Group raises Netflix EPS estimates (MarketBeat summary)
• Neutral Sentiment: Investor attention metrics and media writeups (Zacks) show heightened interest — more eyeballs can amplify moves but don't guarantee direction. Netflix, Inc. (NFLX) is Attracting Investor Attention: Here is What You Should Know
• Negative Sentiment: Market reaction remains focused on the company's conservative near‑term guidance (Q2 EPS guidance lower than some expected), which prompted profit‑taking despite the Q1 EPS beat. That guidance is a principal reason for downward pressure. Why Is Netflix Stock Falling, and is it a Generational Buying Opportunity?
• Negative Sentiment: Shareholder activism and governance scrutiny have returned to the headlines, adding uncertainty around strategic choices and valuation — a potential headwind for sentiment until resolved. Netflix Shareholder Activism Puts Governance And Valuation In Focus

Analyst Upgrades and Downgrades

A number of equities research analysts have issued reports on the company. Citigroup initiated coverage on Netflix in a research report on Thursday, April 16th. They issued a "market perform" rating on the stock. Phillip Securities raised their target price on Netflix from $100.00 to $110.00 in a research report on Monday, April 20th. Daiwa Securities Group raised their target price on Netflix from $97.00 to $102.00 and gave the stock an "outperform" rating in a research report on Thursday, April 23rd. Sanford C. Bernstein cut their target price on Netflix from $115.00 to $110.00 and set an "outperform" rating on the stock in a research report on Friday, April 17th. Finally, Barclays set a $110.00 target price on Netflix and gave the stock an "equal weight" rating in a research report on Friday, April 17th. Two research analysts have rated the stock with a Strong Buy rating, thirty-four have given a Buy rating and fifteen have issued a Hold rating to the company. Based on data from MarketBeat.com, the company currently has an average rating of "Moderate Buy" and an average price target of $114.82.

Netflix Profile

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

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