Wulff Hansen & CO. acquired a new stake in shares of Amazon.com, Inc. (NASDAQ:AMZN - Free Report) during the 4th quarter, according to its most recent 13F filing with the SEC. The firm acquired 19,420 shares of the e-commerce giant's stock, valued at approximately $4,483,000. Amazon.com makes up 3.8% of Wulff Hansen & CO.'s portfolio, making the stock its 4th largest position.
Other large investors have also bought and sold shares of the company. American Capital Advisory LLC lifted its position in Amazon.com by 63.9% in the third quarter. American Capital Advisory LLC now owns 8,081 shares of the e-commerce giant's stock valued at $1,774,000 after purchasing an additional 3,152 shares during the last quarter. Compagnie Lombard Odier SCmA bought a new position in shares of Amazon.com during the third quarter valued at approximately $451,642,000. Narwhal Capital Management raised its holdings in shares of Amazon.com by 2.3% during the fourth quarter. Narwhal Capital Management now owns 216,606 shares of the e-commerce giant's stock valued at $49,997,000 after acquiring an additional 4,854 shares in the last quarter. Weaver Capital Management LLC raised its holdings in shares of Amazon.com by 13.6% during the fourth quarter. Weaver Capital Management LLC now owns 39,264 shares of the e-commerce giant's stock valued at $9,063,000 after acquiring an additional 4,713 shares in the last quarter. Finally, Ethos Financial Group LLC raised its holdings in shares of Amazon.com by 9.6% during the fourth quarter. Ethos Financial Group LLC now owns 36,485 shares of the e-commerce giant's stock valued at $8,421,000 after acquiring an additional 3,196 shares in the last quarter. 72.20% of the stock is currently owned by institutional investors.
Insider Buying and Selling
In related news, CEO Matthew S. Garman sold 15,467 shares of the company's stock in a transaction on Thursday, May 21st. The stock was sold at an average price of $263.40, for a total value of $4,074,007.80. Following the sale, the chief executive officer directly owned 14,159 shares of the company's stock, valued at $3,729,480.60. This represents a 52.21% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Shelley Reynolds sold 2,363 shares of the company's stock in a transaction on Thursday, May 21st. The stock was sold at an average price of $262.38, for a total value of $620,003.94. Following the completion of the sale, the vice president directly owned 119,780 shares in the company, valued at approximately $31,427,876.40. The trade was a 1.93% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 195,774 shares of company stock valued at $51,552,494 over the last 90 days. 8.90% of the stock is currently owned by company insiders.
Analyst Ratings Changes
A number of brokerages recently commented on AMZN. Telsey Advisory Group upped their target price on Amazon.com from $300.00 to $315.00 and gave the company an "outperform" rating in a report on Thursday, April 30th. Argus restated a "buy" rating and set a $325.00 target price on shares of Amazon.com in a report on Friday, February 6th. JPMorgan Chase & Co. upped their target price on Amazon.com from $280.00 to $330.00 and gave the company an "overweight" rating in a report on Thursday, April 30th. Wedbush decreased their target price on Amazon.com from $340.00 to $300.00 and set an "outperform" rating for the company in a report on Friday, February 6th. Finally, TD Cowen restated a "buy" rating and set a $350.00 target price on shares of Amazon.com in a report on Tuesday, May 12th. Fifty-seven analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the stock. According to MarketBeat, the company has an average rating of "Moderate Buy" and a consensus target price of $312.66.
View Our Latest Research Report on Amazon.com
Amazon.com News Roundup
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Amazon Web Services got a major lift from news that Snowflake signed a $6 billion multiyear deal with AWS, underscoring strong demand for Amazon’s cloud infrastructure and AI-related chips. Article Title
- Positive Sentiment: Multiple analysts and market commentators remain bullish on AMZN, citing AWS acceleration, AI backlog growth, and margin expansion potential; UBS and Bank of America both reiterated constructive views and high price targets. Article Title
- Positive Sentiment: Amazon is also broadening its AI moat by making its shopping AI tools and potentially even SpaceX’s Grok models available through AWS, which could attract more enterprise customers and deepen platform usage. Article Title
- Positive Sentiment: Investor sentiment was helped by coverage arguing Amazon’s AI strategy is differentiated and that its cloud and retail ecosystem could remain a long-term winner as AI spending scales. Article Title
- Neutral Sentiment: Walmart’s expansion of 30-minute delivery adds competitive pressure in fast delivery, but it also confirms Amazon’s fulfillment model is still setting the pace in retail logistics. Article Title
- Negative Sentiment: Amazon’s local unit is facing an Australian regulator lawsuit over alleged missing warning labels on children’s backpacks with button batteries, creating a small legal and reputational headwind. Article Title
- Negative Sentiment: Some articles also pointed to heavy AI capex and insider selling, which may remind investors to watch margins and execution even as the growth narrative stays intact. Article Title
Amazon.com Price Performance
Shares of AMZN stock opened at $274.00 on Friday. The stock has a market cap of $2.95 trillion, a price-to-earnings ratio of 32.78, a PEG ratio of 2.04 and a beta of 1.46. The business's fifty day moving average is $244.17 and its 200 day moving average is $232.34. Amazon.com, Inc. has a twelve month low of $196.00 and a twelve month high of $278.56. The company has a quick ratio of 1.01, a current ratio of 1.18 and a debt-to-equity ratio of 0.27.
Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its quarterly earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share for the quarter, topping the consensus estimate of $1.63 by $1.15. The company had revenue of $181.52 billion for the quarter, compared to analysts' expectations of $177.28 billion. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.The firm's revenue for the quarter was up 16.6% on a year-over-year basis. During the same period in the prior year, the firm earned $1.59 earnings per share. Research analysts expect that Amazon.com, Inc. will post 7.71 EPS for the current fiscal year.
Amazon.com Profile
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Free Report)
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
Further Reading

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