Saga Communications (SGA) Stock Price, News & Analysis

Company Overview

Saga Communications, Inc. (NASDAQ: SGA) is an independent radio broadcasting company that owns and operates a portfolio of local radio stations across the United States. Headquartered in Grosse Pointe Farms, Michigan, the company focuses on full‐service radio properties offering a variety of formats, including music, news‐talk and sports programming. In addition to traditional over‐the‐air broadcasts, Saga leverages web streaming and mobile platforms to broaden listener reach and provide advertisers with multimedia opportunities.

Founded in 1985 by Edward J. “Ed” Christian, Saga Communications has pursued steady growth through strategic acquisitions and market development. Over the decades, it has expanded into numerous regional clusters, combining centralized support functions for programming, sales and technical operations with locally driven content and community engagement. The company’s integrated approach enables advertisers to execute targeted campaigns across both on-air and digital channels, enhancing audience connection and measurement capabilities.

Operating primarily in the Midwest and Southern United States, Saga serves markets including Wisconsin, Florida and the Mid-Atlantic region, among others. Under the guidance of founder and CEO Ed Christian, the company emphasizes localism through live events, community partnerships and bespoke marketing solutions. By maintaining a balance between national best practices and local market insight, Saga Communications aims to deliver compelling programming and advertising value in each of its service areas.

Key Stats

• Today's Range: $12.69 to $12.98
• 50-Day Range: $11.80 to $13.50
• 52-Week Range: $10.75 to $15.10
• Volume: 2,216 shs
• Average Volume: 5,642 shs
• Market Capitalization: $83.59 million
• P/E Ratio: 39.33
• Dividend Yield: 7.70%
• Price Target: N/A
• Consensus Rating: Sell

Saga Communications Stock Analysis - MarketRank™

Saga Communications scored higher than 81% of companies evaluated by MarketBeat, and ranked 75th out of 294 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: N/A
• Analyst Rating: N/A

Consensus Rating

There is not enough analysis data for Saga Communications.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 108.70%

Earnings Growth

Earnings for Saga Communications are expected to grow by 108.70% in the coming year, from $0.23 to $0.48 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Saga Communications is 39.33, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 232.81.

Price to Earnings Ratio vs. Sector

The P/E ratio of Saga Communications is 39.33, which means that it is trading at a more expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 18.64.

Price to Book Value per Share Ratio

Saga Communications has a P/B Ratio of 0.50. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.16% of the float of Saga Communications has been sold short.

Short Interest Ratio / Days to Cover

Saga Communications has a short interest ratio ("days to cover") of 0.7, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Saga Communications has recently decreased by 13.79%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Leadership

Saga Communications is a leading dividend payer. It pays a dividend yield of 7.70%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Saga Communications does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Saga Communications is 303.03%. Payout ratios above 75% are not desirable because they may not be sustainable.

Dividend Sustainability

Based on EPS estimates, Saga Communications will have a dividend payout ratio of 208.33% in the coming year. This indicates that Saga Communications may not be able to sustain their current dividend.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

0.16% of the float of Saga Communications has been sold short.

Short Interest Ratio / Days to Cover

Saga Communications has a short interest ratio ("days to cover") of 0.7, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Saga Communications has recently decreased by 13.79%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 0.9 / 5
• News Sentiment: -0.42

News Sentiment

Saga Communications has a news sentiment score of -0.42. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.58 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 5 news articles for Saga Communications this week, compared to 2 articles on an average week.

Company Ownership

• Score: 4.2 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Saga Communications insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $253,693.00 in company stock.

Percentage Held by Insiders

22.40% of the stock of Saga Communications is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

74.28% of the stock of Saga Communications is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

SGA Stock Analysis - Frequently Asked Questions

How have SGA shares performed this year?

Saga Communications' stock was trading at $11.03 at the beginning of 2025. Since then, SGA shares have increased by 17.7% and is now trading at $12.98.

How were Saga Communications' earnings last quarter?

Saga Communications, Inc. (NASDAQ:SGA) issued its earnings results on Thursday, August, 7th. The company reported $0.18 earnings per share for the quarter, missing analysts' consensus estimates of $0.19 by $0.01. The business earned $28.23 million during the quarter, compared to analyst estimates of $28.55 million. Saga Communications had a net margin of 1.91% and a trailing twelve-month return on equity of 1.27%.
Read the conference call transcript.

How do I buy shares of Saga Communications?

Shares of SGA stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Saga Communications own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Saga Communications investors own include American Water Works (AWK), Waste Connections (WCN), The RMR Group (RMR), Voyager Therapeutics (VYGR), Humana (HUM), iShares Micro-Cap ETF (IWC) and AU Optronics (AUOTY).

Company Calendar

• Last Earnings: 8/07/2025
• Record date for 9/19 Dividend: 8/26/2025
• Ex-Dividend for 9/19 Dividend: 8/26/2025
• Dividend Payable: 9/19/2025
• Today: 10/05/2025
• Next Earnings (Estimated): 11/06/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: BRDCST - RADIO/TV
• Sub-Industry: Communication
• Current Symbol: NASDAQ:SGA
• CIK: 886136
• Web: sagacom.com
• Phone: (313) 886-7070
• Fax: 313-886-7150
• Employees: 570
• Year Founded: 1986

Profitability

• EPS (Trailing Twelve Months): $0.33
• Trailing P/E Ratio: 39.33
• Forward P/E Ratio: 56.43
• P/E Growth: N/A
• Net Income: $3.46 million
• Net Margins: 1.91%
• Pretax Margin: 2.40%
• Return on Equity: 1.27%
• Return on Assets: 0.95%

Debt

• Debt-to-Equity Ratio: 0.03
• Current Ratio: 2.76
• Quick Ratio: 2.76

Sales & Book Value

• Annual Sales: $110.29 million
• Price / Sales: 0.76
• Cash Flow: $1.47 per share
• Price / Cash Flow: 8.81
• Book Value: $25.85 per share
• Price / Book: 0.50

Miscellaneous

• Outstanding Shares: 6,440,000
• Free Float: 4,997,000
• Market Cap: $83.59 million
• Optionable: Not Optionable
• Beta: 0.31