Royal Caribbean Cruises Ltd., doing business as Royal Caribbean Group (NYSE: RCL), is a global cruise company that operates vacation cruises and related travel experiences. Its fleet visits destinations across the Caribbean, Europe, Alaska, Asia, Australia, and other regions, with itineraries that typically include onboard entertainment, dining, accommodations, recreational activities, and shore excursions.
The company’s principal brands include Royal Caribbean International, Celebrity Cruises, and Silversea Cruises. Royal Caribbean International focuses on large-scale, family-oriented cruise vacations, while Celebrity Cruises offers premium travel experiences and Silversea specializes in luxury and expedition cruising. Royal Caribbean Group also has interests in joint-venture cruise operations, including TUI Cruises and Hapag-Lloyd Cruises.
The company was established in 1968 and launched its first ship, Song of Norway, in 1970. It was previously known as Royal Caribbean Cruises Ltd. before adopting the Royal Caribbean Group name in 2020. The company is headquartered in Miami, Florida, and is led by Jason Liberty, who serves as president and chief executive officer.
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