American Eagle Outfitters Inc. is a leading specialty retailer known for its casual apparel, accessories and footwear targeted at teens and young adults. The company operates three core brands—American Eagle, Aerie and 77Kids—offering a range of denim, activewear, outerwear and lifestyle pieces. Through its design, merchandising and marketing efforts, American Eagle emphasizes fashionable yet comfortable garments, supplemented by accessories and footwear that align with current youth trends.
Founded in 1977 in Pittsburgh, Pennsylvania, American Eagle began as a division of Retail Ventures, Inc. The company completed its initial public offering in 1994 and embarked on a period of rapid expansion through both mall-based and stand-alone stores. In 2006, the launch of its Aerie intimates and loungewear line marked a strategic move into body-positive branding and inclusive sizing, further diversifying its product mix and strengthening its connection with core customers.
With a North American store base exceeding 1,000 locations across the United States, Canada and Mexico, American Eagle Outfitters complements its brick-and-mortar presence with a robust e-commerce platform that serves customers in more than 80 countries. International growth is further supported through franchise partnerships in Europe, the Middle East and Asia, enabling the company to tap into markets where it does not operate directly.
The company is led by Executive Chairman and Chief Executive Officer Jay Schottenstein, supported by a senior leadership team dedicated to digital innovation, supply chain optimization and sustainability efforts. Focusing on data-driven merchandising, omnichannel integration and community-oriented marketing, American Eagle Outfitters seeks to maintain its competitive edge and foster long-term customer loyalty in the evolving retail landscape.
AI Generated. May Contain Errors.
Free AEO Stock Alerts