Guggenheim Reiterates Buy Rating for Netflix (NASDAQ:NFLX)

Key Points

• Guggenheim reaffirmed a Buy rating on Netflix with a $130 price target, implying roughly a 24.8% upside, while the Street consensus remains a Moderate Buy with a $115.80 average target (2 Strong Buy, 36 Buy, 12 Hold).
• Netflix slightly beat Q4 estimates with $0.56 EPS vs. $0.55 expected and $12.05B revenue (up 17.6% year-over-year), reported a 24.3% net margin, and provided Q1 2026 guidance of $0.76 EPS.
• Significant insider selling has occurred recently, including Reed Hastings selling 420,550 shares (~$40.16M) and insiders disposing of 1,543,023 shares totaling about $141.1M in the last three months, leaving insiders with roughly 1.37% ownership.

Netflix (NASDAQ:NFLX - Get Free Report)'s stock had its "buy" rating reaffirmed by Guggenheim in a note issued to investors on Tuesday,Benzinga reports. They presently have a $130.00 target price on the Internet television network's stock. Guggenheim's price objective would indicate a potential upside of 24.77% from the stock's previous close.

A number of other research firms also recently commented on NFLX. New Street Research reduced their price objective on shares of Netflix from $100.00 to $96.00 and set a "neutral" rating for the company in a research note on Thursday, January 22nd. Rosenblatt Securities increased their price objective on shares of Netflix from $95.00 to $96.00 and gave the stock a "neutral" rating in a research note on Monday, April 6th. Wolfe Research raised their target price on shares of Netflix from $95.00 to $110.00 and gave the company an "outperform" rating in a research note on Friday, February 27th. DZ Bank restated a "buy" rating on shares of Netflix in a research report on Friday, February 27th. Finally, Deutsche Bank Aktiengesellschaft raised their price objective on shares of Netflix from $98.00 to $100.00 and gave the stock a "hold" rating in a research report on Tuesday. Two analysts have rated the stock with a Strong Buy rating, thirty-six have assigned a Buy rating and twelve have assigned a Hold rating to the company. Based on data from MarketBeat.com, the company presently has a consensus rating of "Moderate Buy" and a consensus price target of $115.80.

Netflix Price Performance

NFLX opened at $104.19 on Tuesday. The stock has a market cap of $439.92 billion, a P/E ratio of 41.24, a P/E/G ratio of 1.56 and a beta of 1.67. The company has a quick ratio of 1.19, a current ratio of 1.19 and a debt-to-equity ratio of 0.51. Netflix has a 12 month low of $75.01 and a 12 month high of $134.12. The company has a fifty day simple moving average of $90.28 and a 200 day simple moving average of $98.84.

Netflix (NASDAQ:NFLX - Get Free Report) last announced its earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share for the quarter, topping analysts' consensus estimates of $0.55 by $0.01. The firm had revenue of $12.05 billion during the quarter, compared to analyst estimates of $11.97 billion. Netflix had a net margin of 24.30% and a return on equity of 43.26%. The company's revenue for the quarter was up 17.6% compared to the same quarter last year. During the same period in the prior year, the business earned $0.43 EPS. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. On average, research analysts expect that Netflix will post 24.58 EPS for the current year.

Insider Activity at Netflix

In other news, insider David A. Hyman sold 23,439 shares of the firm's stock in a transaction that occurred on Friday, January 16th. The shares were sold at an average price of $88.11, for a total transaction of $2,065,210.29. Following the transaction, the insider directly owned 316,100 shares of the company's stock, valued at approximately $27,851,571. This trade represents a 6.90% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, Director Reed Hastings sold 420,550 shares of the firm's stock in a transaction that occurred on Wednesday, April 1st. The stock was sold at an average price of $95.49, for a total transaction of $40,158,319.50. Following the transaction, the director directly owned 3,940 shares in the company, valued at $376,230.60. This represents a 99.07% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last three months, insiders sold 1,543,023 shares of company stock valued at $141,145,842. 1.37% of the stock is currently owned by company insiders.

Hedge Funds Weigh In On Netflix

A number of hedge funds have recently modified their holdings of the business. First Financial Corp IN lifted its holdings in Netflix by 900.0% in the fourth quarter. First Financial Corp IN now owns 270 shares of the Internet television network's stock valued at $25,000 after buying an additional 243 shares during the period. DiNuzzo Private Wealth Inc. increased its stake in Netflix by 885.2% in the fourth quarter. DiNuzzo Private Wealth Inc. now owns 266 shares of the Internet television network's stock valued at $25,000 after purchasing an additional 239 shares in the last quarter. Turning Point Benefit Group Inc. increased its stake in Netflix by 13,400.0% in the fourth quarter. Turning Point Benefit Group Inc. now owns 270 shares of the Internet television network's stock valued at $25,000 after purchasing an additional 268 shares in the last quarter. Imprint Wealth LLC bought a new stake in Netflix in the third quarter valued at $25,000. Finally, Cornerstone Financial Management LLC bought a new stake in Netflix in the fourth quarter valued at $26,000. Institutional investors and hedge funds own 80.93% of the company's stock.

Trending Headlines about Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Analysts are lifting targets and ratings (Goldman Sachs upgraded to Buy and raised its 12‑month target to $120), signaling improved risk/reward and fueling near-term buying interest. Goldman Sachs Upgrades Netflix (NFLX) Stock to Buy from Neutral
• Positive Sentiment: Wedbush and other shops have raised price targets (Wedbush to $118), citing strong ad momentum ahead of Q1 and higher-than-guidance revenue expectations. Netflix (NFLX) Stock Gains Momentum as Wedbush Lifts Target to $118 Ahead of Q1 Results
• Positive Sentiment: KeyBanc says Netflix’s ad-supported tier is scaling faster than anticipated and raised its forecast, supporting higher revenue multiples if ad RPMs and uptake persist. ‘Netflix’s Advertising Tier Is Scaling Faster than Anticipated,’ Says KeyBanc Analyst; Raises NFLX Stock Forecast
• Positive Sentiment: Analysts and commentary (Zacks, Seeking Alpha, Benzinga) point to ~15% revenue growth outlook, rising ad sales that could top $3B, and content deals improving engagement — factors that could drive margin expansion. The Zacks Analyst Blog Highlights Netflix, Apple, Amazon and Disney
• Neutral Sentiment: Q1 earnings preview pieces (TipRanks/Zacks) flag expectations but also note execution risk — earnings could be a catalyst in either direction on ad revenue, subscriber trends and updated guidance. Netflix (NFLX) Is About to Report Q1 Earnings. Here Is What to Expect
• Neutral Sentiment: CEO Ted Sarandos’ outreach to cinema owners (first major theater conference appearance) signals strategic focus on theatrical windows for certain films — a potential new revenue channel but with uncertain near-term financial impact. Netflix Leader Makes Rare Overture to Cinema Owners
• Negative Sentiment: Reports of large option gains by co-founder Reed Hastings (reported $500M) draw attention to insider monetization; while not a direct sell signal, such headlines can create short-term governance/positioning concerns for some investors. Netflix co-founder makes shocking $500M move as new fight erupts

About Netflix

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

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