Harley-Davidson (NYSE:HOG) Price Target Raised to $34.00

Key Points

• DA Davidson has raised its price target for Harley-Davidson from $31.00 to $34.00, indicating a potential upside of 18.63% based on the stock's current price and maintaining a "buy" rating.
• Harley-Davidson last reported a quarterly earnings of $0.88 per share, which was below the consensus estimate of $0.99, despite revenue exceeding expectations at $1.31 billion.
• Insider Rafeh Masood purchased 2,068 shares of Harley-Davidson stock, increasing their ownership by 78.42%, signaling confidence in the company amid mixed analyst ratings.

Harley-Davidson (NYSE:HOG - Get Free Report) had its target price boosted by analysts at DA Davidson from $31.00 to $34.00 in a report issued on Monday,Briefing.com Automated Import reports. The firm currently has a "buy" rating on the stock. DA Davidson's target price indicates a potential upside of 18.63% from the stock's current price.

HOG has been the subject of several other research reports. Robert W. Baird increased their price target on Harley-Davidson from $26.00 to $28.00 and gave the company a "neutral" rating in a research note on Wednesday, May 14th. Citigroup raised their target price on Harley-Davidson from $24.00 to $27.00 and gave the stock a "neutral" rating in a research note on Monday, June 16th. Finally, UBS Group decreased their target price on Harley-Davidson from $28.00 to $27.00 and set a "neutral" rating for the company in a research note on Tuesday, July 8th. Two equities research analysts have rated the stock with a Buy rating and five have assigned a Hold rating to the stock. Based on data from MarketBeat.com, Harley-Davidson has a consensus rating of "Hold" and a consensus price target of $30.33.

Harley-Davidson Trading Up 5.9%

Shares of HOG stock opened at $28.66 on Monday. The stock has a market cap of $3.48 billion, a price-to-earnings ratio of 14.85, a PEG ratio of 0.46 and a beta of 1.29. The stock has a 50-day moving average of $24.76 and a 200-day moving average of $24.60. The company has a current ratio of 1.37, a quick ratio of 1.20 and a debt-to-equity ratio of 1.32. Harley-Davidson has a 1-year low of $20.45 and a 1-year high of $39.93.

Harley-Davidson (NYSE:HOG - Get Free Report) last issued its quarterly earnings results on Wednesday, July 30th. The company reported $0.88 earnings per share for the quarter, missing the consensus estimate of $0.99 by ($0.11). The company had revenue of $1.31 billion during the quarter, compared to analyst estimates of $1.09 billion. Harley-Davidson had a net margin of 5.76% and a return on equity of 7.43%. The company's quarterly revenue was down 19.3% on a year-over-year basis. During the same period in the previous year, the company posted $1.63 EPS. On average, equities research analysts forecast that Harley-Davidson will post 3.44 earnings per share for the current year.

Insider Transactions at Harley-Davidson

In other news, Director Rafeh Masood purchased 2,068 shares of the business's stock in a transaction on Tuesday, August 5th. The shares were acquired at an average price of $24.06 per share, for a total transaction of $49,756.08. Following the completion of the acquisition, the director owned 4,705 shares in the company, valued at approximately $113,202.30. The trade was a 78.42% increase in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. Insiders own 0.93% of the company's stock.

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently added to or reduced their stakes in HOG. Guggenheim Capital LLC boosted its holdings in Harley-Davidson by 29.1% in the fourth quarter. Guggenheim Capital LLC now owns 10,127 shares of the company's stock worth $305,000 after acquiring an additional 2,285 shares in the last quarter. MetLife Investment Management LLC lifted its holdings in shares of Harley-Davidson by 5.5% in the fourth quarter. MetLife Investment Management LLC now owns 64,664 shares of the company's stock valued at $1,948,000 after purchasing an additional 3,396 shares in the last quarter. Pinebridge Investments L.P. lifted its holdings in shares of Harley-Davidson by 42.7% in the fourth quarter. Pinebridge Investments L.P. now owns 65,132 shares of the company's stock valued at $1,962,000 after purchasing an additional 19,485 shares in the last quarter. Price T Rowe Associates Inc. MD lifted its holdings in shares of Harley-Davidson by 7.3% in the fourth quarter. Price T Rowe Associates Inc. MD now owns 76,150 shares of the company's stock valued at $2,295,000 after purchasing an additional 5,178 shares in the last quarter. Finally, Voya Investment Management LLC lifted its holdings in shares of Harley-Davidson by 21.0% in the fourth quarter. Voya Investment Management LLC now owns 56,818 shares of the company's stock valued at $1,712,000 after purchasing an additional 9,854 shares in the last quarter. Institutional investors own 85.10% of the company's stock.

About Harley-Davidson

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.

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