DA Davidson Forecasts Strong Price Appreciation for Harley-Davidson (NYSE:HOG) Stock

Key Points

• DA Davidson has raised its price target for Harley-Davidson from $31.00 to $34.00, indicating a potential upside of 18.63% based on the stock's current price and maintaining a "buy" rating.
• Harley-Davidson last reported a quarterly earnings of $0.88 per share, which was below the consensus estimate of $0.99, despite revenue exceeding expectations at $1.31 billion.
• Insider Rafeh Masood purchased 2,068 shares of Harley-Davidson stock, increasing their ownership by 78.42%, signaling confidence in the company amid mixed analyst ratings.

Harley-Davidson (NYSE:HOG - Get Free Report) had its price target raised by investment analysts at DA Davidson from $31.00 to $34.00 in a note issued to investors on Monday, Marketbeat reports. The brokerage presently has a "buy" rating on the stock. DA Davidson's price objective would suggest a potential upside of 16.62% from the company's current price. DA Davidson also issued estimates for Harley-Davidson's Q3 2025 earnings at $1.57 EPS, FY2025 earnings at $4.32 EPS and FY2026 earnings at $2.75 EPS.

A number of other equities analysts have also commented on the company. Citigroup lifted their price objective on Harley-Davidson from $24.00 to $27.00 and gave the stock a "neutral" rating in a research note on Monday, June 16th. UBS Group dropped their price objective on Harley-Davidson from $28.00 to $27.00 and set a "neutral" rating on the stock in a research note on Tuesday, July 8th. Finally, Robert W. Baird lifted their price objective on Harley-Davidson from $26.00 to $28.00 and gave the stock a "neutral" rating in a research note on Wednesday, May 14th. Two research analysts have rated the stock with a Buy rating and six have issued a Hold rating to the company's stock. According to MarketBeat, Harley-Davidson presently has an average rating of "Hold" and a consensus price target of $30.86.

Harley-Davidson Stock Up 1.2%

NYSE HOG traded up $0.34 during trading on Monday, hitting $29.16. 1,292,111 shares of the company traded hands, compared to its average volume of 1,959,608. Harley-Davidson has a 12 month low of $20.45 and a 12 month high of $39.93. The business has a fifty day simple moving average of $25.30 and a 200 day simple moving average of $24.72. The company has a current ratio of 1.37, a quick ratio of 1.20 and a debt-to-equity ratio of 1.32. The company has a market capitalization of $3.54 billion, a P/E ratio of 15.11, a PEG ratio of 0.43 and a beta of 1.29.

Harley-Davidson (NYSE:HOG - Get Free Report) last posted its earnings results on Wednesday, July 30th. The company reported $0.88 earnings per share for the quarter, missing the consensus estimate of $0.99 by ($0.11). The company had revenue of $1.31 billion for the quarter, compared to the consensus estimate of $1.09 billion. Harley-Davidson had a net margin of 5.76% and a return on equity of 7.43%. Harley-Davidson's quarterly revenue was down 19.3% on a year-over-year basis. During the same quarter last year, the business earned $1.63 earnings per share. As a group, sell-side analysts predict that Harley-Davidson will post 3.44 EPS for the current year.

Insiders Place Their Bets

In related news, Director Rafeh Masood acquired 2,068 shares of the firm's stock in a transaction on Tuesday, August 5th. The shares were bought at an average cost of $24.06 per share, with a total value of $49,756.08. Following the completion of the acquisition, the director owned 4,705 shares of the company's stock, valued at $113,202.30. This trade represents a 78.42% increase in their ownership of the stock. The acquisition was disclosed in a document filed with the SEC, which is available through this hyperlink. Insiders own 0.93% of the company's stock.

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently modified their holdings of the business. Versant Capital Management Inc boosted its holdings in shares of Harley-Davidson by 3,514.8% in the 1st quarter. Versant Capital Management Inc now owns 976 shares of the company's stock worth $25,000 after acquiring an additional 949 shares in the last quarter. Assetmark Inc. boosted its holdings in shares of Harley-Davidson by 209.7% in the 1st quarter. Assetmark Inc. now owns 1,053 shares of the company's stock worth $27,000 after acquiring an additional 713 shares in the last quarter. CX Institutional acquired a new position in shares of Harley-Davidson in the 1st quarter worth approximately $28,000. Financial Harvest LLC acquired a new position in shares of Harley-Davidson in the 1st quarter worth approximately $30,000. Finally, UMB Bank n.a. boosted its holdings in shares of Harley-Davidson by 153.6% in the 1st quarter. UMB Bank n.a. now owns 1,306 shares of the company's stock worth $33,000 after acquiring an additional 791 shares in the last quarter. 85.10% of the stock is owned by institutional investors and hedge funds.

Harley-Davidson Company Profile

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.