Helen of Troy (HELE) Stock Price, News & Analysis

Company Overview

Helen of Troy Limited (NASDAQ:HELE) is a consumer products company that develops, manufactures, and markets branded products in the beauty, wellness, household, and outdoor categories. Its portfolio includes personal-care and beauty products, health and wellness devices, kitchen and household products, and hydration and outdoor recreation gear.

The company’s well-known brands include OXO, Hydro Flask, Osprey, Drybar, Vicks, Braun, Hot Tools, Revlon, and Honeywell-branded products sold under license, among others. Products are distributed through mass merchants, specialty retailers, drugstores, department stores, e-commerce channels, and other outlets. Helen of Troy serves customers in the United States and internationally, with products sold across North America, Europe, and other global markets.

Helen of Troy traces its origins to 1968 and is headquartered in El Paso, Texas. The company expanded through brand development and acquisitions, including the additions of OXO, Hydro Flask, and Osprey to its portfolio. Noel Geoffroy serves as the company’s chief executive officer.

Key Stats

• Today's Range: $26.90 to $27.50
• 50-Day Range: $25.17 to $30.22
• 52-Week Range: $13.85 to $30.68
• Volume: 69,065 shs
• Average Volume: 608,479 shs
• Market Capitalization: $640.36 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $26.50
• Consensus Rating: Hold

Helen of Troy Stock Analysis - MarketRank™

Helen of Troy scored higher than 30% of companies evaluated by MarketBeat, and ranked 394th out of 484 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.9 / 5
• Analyst Rating: Hold

Consensus Rating

Helen of Troy has received a consensus rating of Hold. The company's average rating score is 2.20, and is based on 1 strong buy rating, no buy ratings, 3 hold ratings, and 1 sell rating.

Upside/Downside

The consensus price target for Helen of Troy is close to its current price, suggesting limited near-term upside or downside.

Amount of Analyst Coverage

Helen of Troy has only been the subject of 4 research reports in the past 90 days.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 16.20%

Earnings Growth

Earnings for Helen of Troy are expected to grow by 16.20% in the coming year, from $2.84 to $3.30 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Helen of Troy is -1.52, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Helen of Troy is -1.52, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Helen of Troy has a P/B Ratio of 0.79. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

12.79% of the float of Helen of Troy has been sold short.

Short Interest Ratio / Days to Cover

Helen of Troy has a short interest ratio ("days to cover") of 7.89.

Change versus previous month

Short interest in Helen of Troy has recently increased by 4.58%, indicating that investor sentiment is decreasing.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Helen of Troy does not currently pay a dividend.

Dividend Growth

Helen of Troy does not have a long track record of dividend growth.

News and Social Media

• Score: 2.1 / 5
• News Sentiment: 0.37

News Sentiment

Helen of Troy has a news sentiment score of 0.37. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.64 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 4 news articles for Helen of Troy this week, compared to 8 articles on an average week.

Search Interest

3 people have searched for HELE on MarketBeat in the last 30 days. This is an increase of 200% compared to the previous 30 days.

Company Ownership

• Score: 0.0 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Helen of Troy insiders have not sold or bought any company stock.

Percentage Held by Insiders

0.73% of the stock of Helen of Troy is held by insiders.

Percentage Held by Institutions

Helen of Troy has minimal institutional ownership at this time.

Company Calendar

• Last Earnings: 7/08/2026
• Today: 9/16/2026
• Next Earnings (Estimated): 10/08/2026
• Fiscal Year End: 2/28/2027

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: Household Durables
• Sub-Industry: Household Appliances
• Current Symbol: NASDAQ:HELE
• CIK: 916789
• Web: www.helenoftroy.com
• Phone: (915) 225-8000
• Fax: 915-225-8004
• Employees: 1,854
• Year Founded: 1968

Price Target and Rating

• Average Price Target for Helen of Troy: $26.50
• High Price Target: $28.00
• Low Price Target: $25.00
• Potential Upside/Downside: -3.5%
• Consensus Rating: Hold
• Rating Score (0-4): 2.20
• Research Coverage: 5 Analysts

Profitability

• EPS (Trailing Twelve Months): ($17.99)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: 9.67
• P/E Growth: N/A
• Net Income: -$898.98 million
• Net Margins: -22.70%
• Pretax Margin: -20.36%
• Return on Equity: 6.46%
• Return on Assets: 2.47%

Debt

• Debt-to-Equity Ratio: 0.82
• Current Ratio: 1.78
• Quick Ratio: 0.81

Sales & Book Value

• Annual Sales: $1.79 billion
• Price / Sales: 0.36
• Cash Flow: $5.25 per share
• Price / Cash Flow: 5.23
• Book Value: $34.60 per share
• Price / Book: 0.79

Miscellaneous

• Outstanding Shares: 23,290,000
• Free Float: 23,122,000
• Market Cap: $639.43 million
• Optionable: Optionable
• Beta: 1.31