Insider Buying: Harley-Davidson (NYSE:HOG) CAO Purchases 7,500 Shares of Stock

Key Points

• Harley-Davidson CAO Gayle Littleton bought 7,500 shares at an average price of $26.38, representing a total investment of $197,850 and her entire direct position in the company.
• HOG shares recently traded at $27.92, with the stock up from its 52-week low of $17.09 but below its high of $31.25. Analysts maintain a consensus “Hold” rating with an average price target of $26.11.
• The company beat quarterly earnings and revenue expectations, reporting $0.75 in EPS on $1.23 billion in revenue, while revenue declined 5.9% year over year. Harley-Davidson also pays a quarterly dividend of $0.1875 per share, yielding about 2.7% annually.

Harley-Davidson, Inc. (NYSE:HOG - Get Free Report) CAO Gayle Littleton bought 7,500 shares of the firm's stock in a transaction on Tuesday, August 11th. The shares were bought at an average price of $26.38 per share, for a total transaction of $197,850.00. Following the completion of the transaction, the chief accounting officer directly owned 7,500 shares in the company, valued at approximately $197,850. This represents a ∞ increase in their position. The purchase was disclosed in a document filed with the SEC, which is available through this link.

Harley-Davidson Price Performance

Shares of NYSE:HOG traded up $1.95 on Thursday, reaching $27.92. 3,612,715 shares of the company were exchanged, compared to its average volume of 3,167,704. The company has a 50-day moving average of $25.57 and a 200-day moving average of $22.80. The company has a current ratio of 1.90, a quick ratio of 1.70 and a debt-to-equity ratio of 0.36. The firm has a market cap of $2.91 billion, a price-to-earnings ratio of 17.13, a price-to-earnings-growth ratio of 18.13 and a beta of 1.27. Harley-Davidson, Inc. has a 1-year low of $17.09 and a 1-year high of $31.25.

Harley-Davidson (NYSE:HOG - Get Free Report) last announced its quarterly earnings data on Thursday, July 23rd. The company reported $0.75 EPS for the quarter, beating the consensus estimate of $0.65 by $0.10. The firm had revenue of $1.23 billion during the quarter, compared to analysts' expectations of $1.17 billion. Harley-Davidson had a net margin of 4.78% and a return on equity of 6.28%. The business's revenue for the quarter was down 5.9% compared to the same quarter last year. During the same quarter last year, the business earned $0.88 earnings per share. Equities analysts forecast that Harley-Davidson, Inc. will post 0.51 earnings per share for the current fiscal year.

Harley-Davidson Announces Dividend

The business also recently declared a quarterly dividend, which was paid on Thursday, June 25th. Stockholders of record on Monday, June 8th were given a dividend of $0.1875 per share. This represents a $0.75 dividend on an annualized basis and a dividend yield of 2.7%. The ex-dividend date was Monday, June 8th. Harley-Davidson's dividend payout ratio (DPR) is presently 46.01%.

Institutional Inflows and Outflows

Several institutional investors have recently modified their holdings of HOG. Norges Bank acquired a new position in shares of Harley-Davidson in the fourth quarter worth $25,766,000. Robinson Value Management Ltd. acquired a new stake in shares of Harley-Davidson during the first quarter valued at $3,215,000. Caxton Associates LLP acquired a new stake in shares of Harley-Davidson during the first quarter valued at $957,000. Bank of New York Mellon Corp increased its position in Harley-Davidson by 8.4% during the 1st quarter. Bank of New York Mellon Corp now owns 2,110,552 shares of the company's stock worth $42,675,000 after purchasing an additional 163,762 shares in the last quarter. Finally, Sei Investments Co. increased its position in Harley-Davidson by 100.8% during the 1st quarter. Sei Investments Co. now owns 228,009 shares of the company's stock worth $4,608,000 after purchasing an additional 114,441 shares in the last quarter. 85.10% of the stock is currently owned by institutional investors and hedge funds.

Analyst Ratings Changes

A number of equities research analysts recently weighed in on HOG shares. DA Davidson upped their price target on Harley-Davidson from $25.00 to $30.00 and gave the stock a "buy" rating in a report on Monday, July 6th. Robert W. Baird boosted their target price on Harley-Davidson from $28.00 to $30.00 and gave the stock a "neutral" rating in a research report on Friday, July 24th. UBS Group boosted their target price on Harley-Davidson from $19.00 to $26.00 and gave the stock a "neutral" rating in a research report on Monday, May 11th. Zacks Research upgraded Harley-Davidson from a "strong sell" rating to a "hold" rating in a research report on Monday, April 27th. Finally, Citigroup lifted their price target on Harley-Davidson from $26.00 to $27.00 and gave the stock a "neutral" rating in a research note on Sunday, July 12th. One analyst has rated the stock with a Strong Buy rating, four have assigned a Buy rating, five have issued a Hold rating and two have given a Sell rating to the company's stock. According to MarketBeat, the company has a consensus rating of "Hold" and an average price target of $26.11.

Harley-Davidson Company Profile

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.

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