Insider Buying: Baozun (NASDAQ:BZUN) CEO Buys 7,100 Shares

Key Points

• Baozun CEO Wenbin Qiu bought 7,100 shares at an average price of $2.84, investing $20,164 and increasing his ownership by 0.43% to 1,652,872 shares. He also purchased 7,300 shares earlier in September and 10,000 shares in June.
• Baozun reported quarterly revenue of $403.74 million and EPS of $0.19, but posted a negative net margin of 1.26%. Shares opened at $2.78, within a 12-month range of $2.07 to $4.55.
• Analyst sentiment is mixed, with a consensus “Hold” rating and an average price target of $3.80. Institutional investors and hedge funds own approximately 47.29% of the company.

Baozun Inc. (NASDAQ:BZUN - Get Free Report) CEO Wenbin Qiu bought 7,100 shares of the company's stock in a transaction that occurred on Thursday, September 17th. The shares were bought at an average cost of $2.84 per share, for a total transaction of $20,164.00. Following the completion of the acquisition, the chief executive officer owned 1,652,872 shares of the company's stock, valued at $4,694,156.48. This trade represents a 0.43% increase in their ownership of the stock. The purchase was disclosed in a legal filing with the SEC, which is accessible through this hyperlink.

Wenbin Qiu also recently made the following trade(s):

• On Monday, September 14th, Wenbin Qiu purchased 7,300 shares of Baozun stock. The stock was bought at an average cost of $2.74 per share, with a total value of $20,002.00.
• On Monday, June 22nd, Wenbin Qiu acquired 10,000 shares of Baozun stock. The shares were purchased at an average cost of $2.81 per share, for a total transaction of $28,100.00.

Baozun Price Performance

Shares of NASDAQ BZUN opened at $2.78 on Friday. The stock has a market capitalization of $161.55 million, a price-to-earnings ratio of -8.42 and a beta of 0.51. The firm's 50 day simple moving average is $2.80 and its 200-day simple moving average is $2.68. Baozun Inc. has a 12 month low of $2.07 and a 12 month high of $4.55.

Baozun (NASDAQ:BZUN - Get Free Report) last posted its earnings results on Friday, August 14th. The technology company reported $0.19 earnings per share (EPS) for the quarter. The firm had revenue of $403.74 million during the quarter. Baozun had a negative net margin of 1.26% and a positive return on equity of 2.55%.

Wall Street Analyst Weigh In

Several brokerages recently weighed in on BZUN. Citigroup restated a "buy" rating on shares of Baozun in a research note on Thursday, August 27th. CLSA upgraded Baozun from a "hold" rating to an "outperform" rating and increased their price target for the stock from $3.20 to $3.80 in a research report on Friday, August 28th. Wall Street Zen lowered Baozun from a "strong-buy" rating to a "buy" rating in a report on Saturday, August 8th. Finally, Weiss Ratings restated a "sell (d-)" rating on shares of Baozun in a research report on Friday, July 17th. Two equities research analysts have rated the stock with a Buy rating, one has issued a Hold rating and one has given a Sell rating to the company. Based on data from MarketBeat.com, the company currently has a consensus rating of "Hold" and an average price target of $3.80.

Hedge Funds Weigh In On Baozun

A number of hedge funds have recently made changes to their positions in BZUN. Cetera Investment Advisers boosted its stake in shares of Baozun by 23.6% in the first quarter. Cetera Investment Advisers now owns 38,238 shares of the technology company's stock worth $91,000 after acquiring an additional 7,289 shares during the last quarter. Dimensional Fund Advisors LP raised its stake in Baozun by 3.1% in the 1st quarter. Dimensional Fund Advisors LP now owns 593,669 shares of the technology company's stock valued at $1,418,000 after purchasing an additional 18,067 shares during the last quarter. Nano Cap New Millennium Growth Fund L P acquired a new position in Baozun in the 4th quarter valued at $133,000. Finally, Northwestern Mutual Wealth Management Co. lifted its holdings in Baozun by 75,465,800.0% in the 4th quarter. Northwestern Mutual Wealth Management Co. now owns 754,659 shares of the technology company's stock valued at $2,007,000 after purchasing an additional 754,658 shares in the last quarter. Institutional investors and hedge funds own 47.29% of the company's stock.

About Baozun

Baozun Inc NASDAQ: BZUN is a China-based brand e-commerce and digital commerce services company. Founded in 2007 and headquartered in Shanghai, the company helps brands establish, operate and grow their online and omnichannel businesses, primarily in China and selected international markets.

Baozun's services include e-commerce technology, online store design and operation, digital marketing, customer service, data analytics, warehousing and logistics. Its technology and service platform supports brands across major online marketplaces, social commerce channels and direct-to-consumer websites, helping them manage product listings, orders, payments, fulfillment and customer engagement.

The company has historically worked with international and domestic brands in categories such as apparel, consumer products, electronics and beauty.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.