Insider Buying: Baozun (NASDAQ:BZUN) CEO Purchases $19,950.00 in Stock

Key Points

• Baozun CEO Wenbin Qiu bought 5,700 shares at an average price of $3.50, investing $19,950 and increasing his direct ownership by 0.34% to 1,690,072 shares.
• Qiu has made several additional purchases since mid-September, indicating sustained insider buying; his recent acquisitions total roughly $140,000 across the disclosed transactions.
• Baozun shares opened at $3.51, with a market capitalization of about $204 million. Analyst views are mixed—two Buys, one Hold and one Sell—with an average price target of $3.80.

Baozun Inc. (NASDAQ:BZUN - Get Free Report) CEO Wenbin Qiu bought 5,700 shares of the company's stock in a transaction that occurred on Wednesday, October 21st. The stock was acquired at an average cost of $3.50 per share, for a total transaction of $19,950.00. Following the acquisition, the chief executive officer directly owned 1,690,072 shares of the company's stock, valued at $5,915,252. The trade was a 0.34% increase in their ownership of the stock. The purchase was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this link.

Wenbin Qiu also recently made the following trade(s):

• On Monday, October 12th, Wenbin Qiu acquired 6,000 shares of Baozun stock. The stock was purchased at an average cost of $3.34 per share, with a total value of $20,040.00.
• On Tuesday, October 13th, Wenbin Qiu acquired 5,800 shares of Baozun stock. The stock was acquired at an average price of $3.47 per share, for a total transaction of $20,126.00.
• On Monday, September 21st, Wenbin Qiu purchased 6,900 shares of Baozun stock. The shares were purchased at an average price of $2.85 per share, for a total transaction of $19,665.00.
• On Friday, September 18th, Wenbin Qiu purchased 7,000 shares of Baozun stock. The shares were bought at an average cost of $2.88 per share, for a total transaction of $20,160.00.
• On Wednesday, September 16th, Wenbin Qiu acquired 7,300 shares of Baozun stock. The stock was acquired at an average cost of $2.74 per share, for a total transaction of $20,002.00.
• On Thursday, September 17th, Wenbin Qiu bought 7,100 shares of Baozun stock. The stock was bought at an average cost of $2.84 per share, for a total transaction of $20,164.00.
• On Monday, September 14th, Wenbin Qiu acquired 7,300 shares of Baozun stock. The stock was bought at an average price of $2.74 per share, for a total transaction of $20,002.00.

Baozun Price Performance

NASDAQ:BZUN opened at $3.51 on Friday. Baozun Inc. has a 1-year low of $2.07 and a 1-year high of $3.92. The firm has a 50 day simple moving average of $3.05 and a 200-day simple moving average of $2.84. The firm has a market cap of $203.97 million, a PE ratio of -10.64 and a beta of 0.39.

Baozun (NASDAQ:BZUN - Get Free Report) last announced its quarterly earnings data on Friday, August 14th. The technology company reported $0.19 earnings per share (EPS) for the quarter. The company had revenue of $403.74 million during the quarter. Baozun had a negative net margin of 1.26% and a positive return on equity of 2.55%.

Institutional Investors Weigh In On Baozun

A hedge fund recently raised its stake in Baozun stock. Cetera Investment Advisers grew its position in shares of Baozun Inc. (NASDAQ:BZUN - Free Report) by 23.6% during the 1st quarter, according to the company in its most recent filing with the SEC. The firm owned 38,238 shares of the technology company's stock after purchasing an additional 7,289 shares during the quarter. Cetera Investment Advisers owned 0.07% of Baozun worth $91,000 as of its most recent filing with the SEC. 47.29% of the stock is currently owned by institutional investors.

Wall Street Analysts Forecast Growth

BZUN has been the topic of a number of analyst reports. CLSA upgraded shares of Baozun from a "hold" rating to an "outperform" rating and lifted their price objective for the company from $3.20 to $3.80 in a research note on Friday, August 28th. Citigroup reaffirmed a "buy" rating on shares of Baozun in a research report on Thursday, August 27th. Wall Street Zen raised shares of Baozun from a "buy" rating to a "strong-buy" rating in a report on Saturday, October 10th. Finally, Weiss Ratings reiterated a "sell (d-)" rating on shares of Baozun in a research report on Thursday, October 15th. Two analysts have rated the stock with a Buy rating, one has given a Hold rating and one has given a Sell rating to the company's stock. According to MarketBeat.com, the company has an average rating of "Hold" and an average price target of $3.80.

Baozun Company Profile

Baozun Inc NASDAQ: BZUN is a China-based e-commerce service and brand management company. Founded in 2006 and headquartered in Shanghai, the company helps brands establish, operate and grow their online businesses, primarily in China and other selected international markets.

Baozun provides a range of services across the e-commerce value chain, including online store design and operation, digital marketing, customer service, information technology, warehousing and logistics. Its technology and service offerings support sales through major third-party marketplaces, social-commerce platforms and brands' own online channels.

The company works with domestic and international consumer brands in categories such as apparel, beauty, consumer electronics and food and beverage.

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