Intuit (NASDAQ:INTU) Reaches New 52-Week Low After Analyst Downgrade

Key Points

• Intuit hit a new 52-week low after BMO Capital Markets cut its price target from $810 to $624 (maintaining an outperform rating); shares traded as low as $404 and were around $402 amid broader analyst target reductions.
• Street sentiment remains largely positive with a consensus rating of "Moderate Buy" and an average price target near $772, but many analysts trimmed targets citing near‑term AI disruption and multiple compression risks.
• Insider selling has been substantial recently: insiders sold about 388,464 shares worth roughly $255.5 million over the last three months (insiders now own ~2.49%), including disclosed sales by founder Scott Cook and CFO Sandeep Aujla.

Intuit Inc. (NASDAQ:INTU - Get Free Report)'s share price hit a new 52-week low during trading on Wednesday after BMO Capital Markets lowered their price target on the stock from $810.00 to $624.00. BMO Capital Markets currently has an outperform rating on the stock. Intuit traded as low as $404.02 and last traded at $401.9720, with a volume of 751253 shares changing hands. The stock had previously closed at $421.39.

Other equities research analysts also recently issued research reports about the company. Wolfe Research cut their price objective on Intuit from $870.00 to $830.00 and set an "outperform" rating for the company in a report on Monday, December 15th. Royal Bank Of Canada reissued an "outperform" rating on shares of Intuit in a research report on Wednesday, January 28th. Wells Fargo & Company reaffirmed an "equal weight" rating and issued a $700.00 target price (down from $840.00) on shares of Intuit in a report on Thursday, January 8th. TD Cowen cut their target price on shares of Intuit from $802.00 to $658.00 and set a "buy" rating for the company in a research note on Monday. Finally, UBS Group set a $739.00 price target on Intuit in a research report on Tuesday, January 6th. Twenty-two research analysts have rated the stock with a Buy rating and six have issued a Hold rating to the company's stock. Based on data from MarketBeat, Intuit presently has a consensus rating of "Moderate Buy" and a consensus price target of $772.42.

Insider Activity at Intuit

In other news, Director Scott D. Cook sold 1,402 shares of the business's stock in a transaction that occurred on Wednesday, December 31st. The stock was sold at an average price of $668.02, for a total transaction of $936,564.04. Following the completion of the sale, the director owned 5,668,182 shares in the company, valued at $3,786,458,939.64. The trade was a 0.02% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available at this hyperlink. Also, CFO Sandeep Aujla sold 1,335 shares of the stock in a transaction that occurred on Monday, January 5th. The stock was sold at an average price of $629.46, for a total value of $840,329.10. Following the transaction, the chief financial officer owned 536 shares in the company, valued at approximately $337,390.56. This trade represents a 71.35% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last three months, insiders have sold 388,464 shares of company stock valued at $255,514,393. 2.49% of the stock is currently owned by insiders.

Key Headlines Impacting Intuit

Here are the key news stories impacting Intuit this week:

• Positive Sentiment: Intuit launched an AI-native Construction Edition for its Intuit Enterprise Suite aimed at mid-market construction firms — a large, underpenetrated $2T addressable market that could boost enterprise ARR and upsell opportunities if adoption is strong. Intuit Launches New AI-Powered Construction Edition for Intuit Enterprise Suite
• Positive Sentiment: Mailchimp product upgrades (unified data, automation, and expanded SMS in multiple EMEA markets) aim to increase marketing ROI for merchants and expand international reach — should support Mailchimp monetization and cross-sell into Intuit’s SMB base. Intuit Mailchimp Unlocks a New Era of Profitable Ecommerce Marketing with Advanced, Data-Driven Capabilities
• Positive Sentiment: High-profile bullish commentary — e.g., Jim Cramer saying he’d buy the stock — and analyst notes framing recent weakness as a buying opportunity support demand from retail and value-oriented investors. Jim Cramer on Intuit: “I’d Be a Buyer Right Here, Right Now”
• Positive Sentiment: Product roadmap progress: Intuit is replacing QBOA with a new firm hub, signaling ongoing platform consolidation and potential efficiency / revenue benefits for accounting-firm workflow customers. Intuit launches new firm hub as QBOA replacement
• Positive Sentiment: Strategists (e.g., at JP Morgan) called recent AI-fueled software weakness a buying opportunity for higher-quality names — a market-level rationale that could support a rebound in INTU if sentiment stabilizes. AI disruption fears create buying chance in US software stocks, strategists say
• Positive Sentiment: After the recent selloff some research outlets upgraded the stock’s attractiveness — framing INTU as a higher-quality pick at lower multiples. Intuit: Finally Attractive After AI-Driven 50% Selloff (Rating Upgrade)
• Neutral Sentiment: Market backdrop: Nasdaq and software stocks showed signs of stabilization and a modest rebound, which could help recover sentiment for INTU but is broader-market dependent. Nasdaq Jumps Over 200 Points As Software Stocks Rebound
• Neutral Sentiment: Short-interest reporting in the feed is garbled (shows 0 shares / NaN change) and provides no reliable signal on current bearish positioning.
• Negative Sentiment: Analysts trimmed price targets (BMO: $810→$624; TD Cowen: $802→$658) while keeping buy/outperform calls — the cuts reflect measured concern about near-term multiples/AI risk and can weigh on sentiment despite retained positive ratings. TD Cowen adjusts price target on Intuit to 658 from 802
• Negative Sentiment: Near-term price action showed a larger-than-market drop, reflecting investor unease about AI disruption narratives and multiple compression across software names. Intuit (INTU) Suffers a Larger Drop Than the General Market: Key Insights

Hedge Funds Weigh In On Intuit

A number of hedge funds have recently bought and sold shares of the business. Brighton Jones LLC boosted its stake in shares of Intuit by 61.3% in the fourth quarter. Brighton Jones LLC now owns 3,552 shares of the software maker's stock valued at $2,233,000 after buying an additional 1,350 shares during the period. Revolve Wealth Partners LLC raised its holdings in Intuit by 145.6% in the 4th quarter. Revolve Wealth Partners LLC now owns 813 shares of the software maker's stock valued at $511,000 after acquiring an additional 482 shares in the last quarter. Nicholas Hoffman & Company LLC. acquired a new position in Intuit in the 1st quarter valued at $785,564,000. Sivia Capital Partners LLC lifted its position in shares of Intuit by 23.1% during the 2nd quarter. Sivia Capital Partners LLC now owns 886 shares of the software maker's stock valued at $698,000 after acquiring an additional 166 shares during the period. Finally, Pinnacle Wealth Management Advisory Group LLC grew its holdings in shares of Intuit by 20.6% during the 2nd quarter. Pinnacle Wealth Management Advisory Group LLC now owns 954 shares of the software maker's stock worth $751,000 after purchasing an additional 163 shares in the last quarter. 83.66% of the stock is owned by institutional investors.

Intuit Stock Down 5.2%

The company has a market cap of $111.17 billion, a P/E ratio of 27.44, a PEG ratio of 1.79 and a beta of 1.24. The stock has a 50-day moving average of $598.12 and a 200 day moving average of $651.37. The company has a debt-to-equity ratio of 0.28, a current ratio of 1.39 and a quick ratio of 1.39.

Intuit (NASDAQ:INTU - Get Free Report) last announced its quarterly earnings data on Thursday, November 20th. The software maker reported $3.34 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $3.09 by $0.25. Intuit had a net margin of 21.19% and a return on equity of 23.52%. The firm had revenue of $3.87 billion for the quarter, compared to the consensus estimate of $3.76 billion. During the same period in the prior year, the company posted $2.50 earnings per share. The business's revenue for the quarter was up 18.3% on a year-over-year basis. Intuit has set its Q2 2026 guidance at 3.630-3.680 EPS. Research analysts anticipate that Intuit Inc. will post 14.09 earnings per share for the current year.

Intuit Announces Dividend

The firm also recently announced a quarterly dividend, which was paid on Friday, January 16th. Shareholders of record on Friday, January 9th were issued a $1.20 dividend. This represents a $4.80 dividend on an annualized basis and a dividend yield of 1.2%. The ex-dividend date of this dividend was Friday, January 9th. Intuit's dividend payout ratio (DPR) is currently 32.81%.

About Intuit

Intuit Inc NASDAQ: INTU is a financial software company headquartered in Mountain View, California, that develops and sells cloud-based financial management and compliance products for individuals, small businesses, self-employed workers and accounting professionals. Founded in 1983 by Scott Cook and Tom Proulx, the company has grown from desktop tax and accounting software into a diversified provider of online financial tools. As of my latest update, Sasan Goodarzi serves as Chief Executive Officer.

Intuit's product portfolio includes QuickBooks, its flagship accounting and business-management platform that offers bookkeeping, payroll, payments and invoicing capabilities; TurboTax, a tax-preparation and filing service aimed at individual taxpayers; and Mint, a consumer personal-finance and budgeting app.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.