Nu Skin Enterprises (NUS) Stock Price, News & Analysis

Company Overview

Nu Skin Enterprises (NYSE:NUS) is a global direct-selling company that develops, manufactures and distributes personal care, beauty and nutritional wellness products. Founded in 1984 and headquartered in Provo, Utah, the company operates on a multi-level marketing model, leveraging independent distributors to market its offerings through both in-person demonstrations and online platforms. Nu Skin’s business model emphasizes personalized customer engagement, training and incentives for distributors, and a mix of traditional direct sales and digital commerce channels.

The company’s product portfolio spans anti-aging skincare, cosmetics, hair care and dietary supplements, anchored by its proprietary ageLOC technology, which targets cellular aging processes. Flagship lines include LumiSpa facial devices, Galvanic Spa instruments and TR90 weight management solutions. In addition to these core offerings, Nu Skin continuously expands its research and development efforts, collaborating with external scientists and in-house teams to innovate in areas such as molecular science, bioactive ingredients and beauty tech.

Nu Skin serves more than 50 markets worldwide, with significant operations in Asia Pacific, North America, Europe and Latin America. Its international footprint reflects a balanced revenue mix across mature and high-growth regions, supported by localized product formulations, regulatory compliance and targeted marketing campaigns. The company also invests in digital tools, mobile apps and e-learning platforms to support its independent sales force and enhance the end-customer experience.

Leadership at Nu Skin includes CEO Ryan Napierski, who oversees strategic initiatives focused on accelerating revenue growth, driving operational efficiency and strengthening corporate governance. Under his tenure, the company has prioritized sustainability, community service through the Nu Skin Force for Good Foundation, and transparent disclosure practices. With more than three decades of history, Nu Skin continues to evolve its business model and product pipeline to meet changing consumer preferences in the wellness and personal care sectors.

Key Stats

• Today's Range: $8.48 to $8.75
• 50-Day Range: $5.73 to $9.35
• 52-Week Range: $5.32 to $11.64
• Volume: 112,975 shs
• Average Volume: 785,600 shs
• Market Capitalization: $418.53 million
• P/E Ratio: N/A
• Dividend Yield: 2.83%
• Price Target: $6.88
• Consensus Rating: Hold

Nu Skin Enterprises Stock Analysis - MarketRank™

Nu Skin Enterprises scored higher than 57% of companies evaluated by MarketBeat, and ranked 91st out of 154 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.0 / 5
• Analyst Rating: Hold

Consensus Rating

Nu Skin Enterprises has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no buy ratings, 2 hold ratings, and no sell ratings.

Amount of Analyst Coverage

Nu Skin Enterprises has received no research coverage in the past 90 days.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: 2.86%

Earnings Growth

Earnings for Nu Skin Enterprises are expected to grow by 2.86% in the coming year, from $1.05 to $1.08 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Nu Skin Enterprises is -10.83, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Nu Skin Enterprises is -10.83, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Nu Skin Enterprises has a P/B Ratio of 0.66. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

4.57% of the float of Nu Skin Enterprises has been sold short.

Short Interest Ratio / Days to Cover

Nu Skin Enterprises has a short interest ratio ("days to cover") of 3.5, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Nu Skin Enterprises has recently increased by 26.16%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

Nu Skin Enterprises pays a meaningful dividend of 2.57%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Nu Skin Enterprises does not have a long track record of dividend growth.

Dividend Sustainability

Based on earnings estimates, Nu Skin Enterprises will have a dividend payout ratio of 22.22% next year. This indicates that Nu Skin Enterprises will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: 1.4 / 5
• Environmental Score: -2.56

Percentage of Shares Shorted

4.57% of the float of Nu Skin Enterprises has been sold short.

Short Interest Ratio / Days to Cover

Nu Skin Enterprises has a short interest ratio ("days to cover") of 3.5, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Nu Skin Enterprises has recently increased by 26.16%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 1.3 / 5
• News Sentiment: 0.37

News Sentiment

Nu Skin Enterprises has a news sentiment score of 0.37. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.87 average news sentiment score of Consumer Staples companies.

News Coverage This Week

MarketBeat has tracked 2 news articles for Nu Skin Enterprises this week, compared to 3 articles on an average week.

Company Ownership

• Score: 3.3 / 5
• Insider Trading: Acquiring Shares

Insider Buying vs. Insider Selling

In the past three months, Nu Skin Enterprises insiders have bought 28.13% more of their company's stock than they have sold. Specifically, they have bought $49,010.00 in company stock and sold $38,250.00 in company stock.

Percentage Held by Insiders

Only 2.00% of the stock of Nu Skin Enterprises is held by insiders.

Percentage Held by Institutions

82.84% of the stock of Nu Skin Enterprises is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

NUS Stock Analysis - Frequently Asked Questions

How have NUS shares performed this year?

Nu Skin Enterprises' stock was trading at $6.89 at the beginning of the year. Since then, NUS stock has increased by 25.8% and is now trading at $8.6650.

How were Nu Skin Enterprises' earnings last quarter?

Nu Skin Enterprises, Inc. (NYSE:NUS) released its quarterly earnings results on Thursday, May, 8th. The company reported $0.23 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.15 by $0.08. The company earned $364.49 million during the quarter, compared to analysts' expectations of $352.06 million. Nu Skin Enterprises had a negative net margin of 2.30% and a positive trailing twelve-month return on equity of 6.99%.
Read the conference call transcript.

Who are Nu Skin Enterprises' major shareholders?

Nu Skin Enterprises' top institutional shareholders include Kapitalo Investimentos Ltda (0.08%), Range Financial Group LLC (0.07%), Wealth Enhancement Advisory Services LLC (0.03%) and Harbor Capital Advisors Inc. (0.03%). Insiders that own company stock include Ryan S Napierski, Steven Keith Hatchett, Mark H Lawrence, Edwina D Woodbury, Andrew D Lipman, Joseph Y Chang, James D Thomas, Emma S Battle and Laura Nathanson.
View institutional ownership trends.

How do I buy shares of Nu Skin Enterprises?

Shares of NUS stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Nu Skin Enterprises own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Nu Skin Enterprises investors own include NVIDIA (NVDA), Meta Platforms (META), Advanced Micro Devices (AMD), Tesla (TSLA), Netflix (NFLX), Alphabet (GOOG) and Intel (INTC).

Company Calendar

• Last Earnings: 5/08/2025
• Record date for 6/11 Dividend: 5/30/2025
• Ex-Dividend for 6/11 Dividend: 5/30/2025
• Dividend Payable: 6/11/2025
• Today: 7/15/2025
• Next Earnings (Confirmed): 8/07/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Staples
• Industry: COSMETICS&TLTRS
• Sub-Industry: Personal Products
• Current Symbol: NYSE:NUS
• CIK: 1021561
• Web: www.nuskinenterprises.com
• Phone: (801) 345-1000
• Fax: 801-345-5999
• Employees: 3,100
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Nu Skin Enterprises: $6.88
• High Price Target: $7.00
• Low Price Target: $6.75
• Potential Upside/Downside: -20.7%
• Consensus Rating: Hold
• Rating Score (0-4): 2.00
• Research Coverage: 2 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.80)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: 8.25
• P/E Growth: N/A
• Net Income: -$146.59 million
• Net Margins: -2.30%
• Pretax Margin: -2.47%
• Return on Equity: 6.99%
• Return on Assets: 3.25%

Debt

• Debt-to-Equity Ratio: 0.29
• Current Ratio: 2.02
• Quick Ratio: 1.29

Sales & Book Value

• Annual Sales: $1.68 billion
• Price / Sales: 0.25
• Cash Flow: $2.10 per share
• Price / Cash Flow: 4.12
• Book Value: $13.10 per share
• Price / Book: 0.66

Miscellaneous

• Outstanding Shares: 49,413,000
• Free Float: 48,425,000
• Market Cap: $428.16 million
• Optionable: Optionable
• Beta: 0.95