Trending NewsTrending NewsNYSE:MAX MediaAlpha (MAX) Stock Price, News & Analysis $12.02 +0.50 (+4.30%) As of 09:51 AM Eastern This is a fair market value price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsInsider TradesNews and TrendsOptions ChainOwnershipSEC FilingsShort Interest About MediaAlpha Stock (NYSE:MAX) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get MediaAlpha alerts:Sign Up Key Stats Today's Range$11.69▼$11.8750-Day Range$9.21▼$13.5152-Week Range$7.09▼$14.70Volume11,966 shsAverage Volume787,510 shsMarket Capitalization$736.04 millionP/E Ratio7.42Dividend YieldN/APrice Target$13.79Consensus RatingModerate Buy Company Overview MediaAlpha, Inc. operates a technology platform that helps insurance carriers and distributors acquire customers through digital channels. Its marketplace connects consumers who are shopping for insurance with providers seeking qualified prospects, using data, analytics and automated systems to facilitate the matching process. The company’s platform supports customer acquisition across insurance categories, including property and casualty products such as auto and home insurance, as well as health, life and Medicare-related coverage. MediaAlpha’s tools are designed to help advertisers manage demand, optimize marketing performance and purchase consumer leads or other acquisition opportunities in real time. MediaAlpha was founded in 2014 and became a publicly traded company on the New York Stock Exchange in 2020. Its activities are primarily focused on the United States insurance market. Steven Yi, a co-founder of the company, has served as its chief executive officer.AI Generated. May Contain Errors. Read More MediaAlpha Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks82nd Percentile Overall ScoreMAX MarketRank™: 4.109379163335 of 5 starsMediaAlpha scored higher than 82% of companies evaluated by MarketBeat, and ranked 67th out of 238 stocks in the communication services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion4.0 / 5Analyst RatingModerate Buy Consensus RatingMediaAlpha has received a consensus rating of Moderate Buy. The company's average rating score is 2.78, and is based on 2 strong buy ratings, 3 buy ratings, 4 hold ratings, and no sell ratings.Upside PotentialMediaAlpha has a consensus price target of $13.79, representing about 19.7% upside from its current price of $11.52.Amount of Analyst CoverageMediaAlpha has been the subject of 6 research reports in the past 90 days, demonstrating strong analyst interest in this stock.Read more about MediaAlpha's stock forecast and price target. Earnings and Valuation1.3 / 5Proj. Earnings Growth-16.43% Earnings GrowthEarnings for MediaAlpha are expected to decrease by -16.43% in the coming year, from $1.40 to $1.17 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of MediaAlpha is 7.11, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 36.75.Price to Earnings Ratio vs. SectorThe P/E ratio of MediaAlpha is 7.11, which means that it is trading at a less expensive P/E ratio than the Communication Services sector average P/E ratio of about 18.21.Read more about MediaAlpha's valuation and earnings. Short Interest4.0 / 5Short Interest LevelHealthy Percentage of Shares Shorted5.42% of the float of MediaAlpha has been sold short.Short Interest Ratio / Days to CoverMediaAlpha has a short interest ratio ("days to cover") of 3.14, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in MediaAlpha has recently decreased by 7.08%, indicating that investor sentiment is improving significantly. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldMediaAlpha does not currently pay a dividend.Dividend GrowthMediaAlpha does not have a long track record of dividend growth. News and Social Media3.3 / 5News Sentiment0.20 News SentimentMediaAlpha has a news sentiment score of 0.20. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.44 average news sentiment score of Communication Services companies.News Coverage This WeekMarketBeat has tracked 16 news articles for MediaAlpha this week, compared to 8 articles on an average week.Search Interest8 people have searched for MAX on MarketBeat in the last 30 days. This is an increase of 300% compared to the previous 30 days.MarketBeat Follows1 people have added MediaAlpha to their MarketBeat watchlist in the last 30 days. Company Ownership2.0 / 5Insider TradingSelling Shares Insider Buying vs. Insider SellingIn the past three months, MediaAlpha insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $5,391,177.00 in company stock.Percentage Held by Insiders14.65% of the stock of MediaAlpha is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions64.39% of the stock of MediaAlpha is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about MediaAlpha's insider trading history. Receive MAX Stock News and Ratings via Email Sign-up to receive the latest news and ratings for MediaAlpha and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. MAX Stock News HeadlinesMediaAlpha (NYSE:MAX) Stock: Insider Keith Cramer Sells 12,000 Shares4 hours ago | insidertrades.comMediaAlpha (NYSE:MAX) CTO Kuanling Amy Yeh Sells 3,000 Shares of Company StockOctober 20 at 4:38 AM | americanbankingnews.comFox News: Wall Street Can Seize Your RetirementFox News reported that under current law, legal title to most stocks and bonds sits with a central institution, Cede and Company, not the individual investor. If a brokerage collapses and customer securities were pledged as collateral, secured creditors can legally come before account holders. Physical gold held in a self-directed IRA is registered directly to you, with no clearinghouse or central institution holding its title.October 22 at 1:00 AM | Monetary Gold (Ad)MediaAlpha (NYSE:MAX) CTO Kuanling Amy Yeh Sells 3,000 Shares of StockOctober 20 at 4:37 AM | insidertrades.comContrasting MediaAlpha (NYSE:MAX) & NerdWallet (NASDAQ:NRDS)October 16, 2026 | americanbankingnews.comMediaAlpha To Report Third Quarter 2026 Financial Results on October 28, 2026October 14, 2026 | globenewswire.comInsider Selling: MediaAlpha (NYSE:MAX) Insider Sells $22,383.33 in StockOctober 12, 2026 | americanbankingnews.comMediaAlpha (NYSE:MAX) Insider Steven Yi Sells 2,033 Shares of Company StockOctober 10, 2026 | insidertrades.comSee More Headlines MAX Stock Analysis - Frequently Asked Questions How have MAX shares performed this year? MediaAlpha's stock was trading at $12.98 at the beginning of the year. Since then, MAX shares have decreased by 11.3% and is now trading at $11.5150. How were MediaAlpha's earnings last quarter? MediaAlpha, Inc. (NYSE:MAX) released its earnings results on Wednesday, July, 29th. The company reported $0.65 earnings per share for the quarter, beating the consensus estimate of $0.23 by $0.42. The firm earned $316.88 million during the quarter, compared to analyst estimates of $300.87 million. MediaAlpha had a negative trailing twelve-month return on equity of 301.42% and a net margin of 7.94%. Read the conference call transcript. When did MediaAlpha IPO? MediaAlpha (MAX) raised $202 million in an initial public offering on Wednesday, October 28th 2020. The company issued 10,637,500 shares at a price of $18.00-$20.00 per share. J.P. Morgan, Citigroup, Credit Suisse, RBC Capital Markets, Canaccord Genuity and William Blair acted as the underwriters for the IPO and MUFG was co-manager. How do I buy shares of MediaAlpha? Shares of MAX stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of MediaAlpha own? Based on aggregate information from My MarketBeat watchlists, some other companies that MediaAlpha investors own include Applied Materials (AMAT), MP Materials (MP), American Airlines Group (AAL), Airbnb (ABNB), Advanced Micro Devices (AMD), Appian (APPN) and Compass Pathways (CMPS). Company Calendar Last Earnings7/29/2026Today10/22/2026Next Earnings (Estimated)10/28/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Green Zone (1w+) 1-Year History Oct 25 Jan 26 Apr 26 Jul 26 Oct 26 For the last 7 days, MAX's financial health has been in the Green zone, according to TradeSmith. Industry, Sector and Symbol Stock ExchangeNYSE SectorCommunication Services Industry Interactive Media & Services Sub-IndustryInteractive Media & Services Current SymbolNYSE:MAX CIK1818383 Webwww.mediaalpha.com Phone213-316-6256FaxN/AEmployees147Year Founded2010Price Target and Rating Average Price Target for MediaAlpha$13.79 High Price Target$17.00 Low Price Target$10.50 Potential Upside/Downside+19.7%Consensus RatingModerate Buy Rating Score (0-4)2.78 Research Coverage9 Analysts Profitability EPS (Trailing Twelve Months)$1.62 Trailing P/E Ratio7.11 Forward P/E Ratio8.23 P/E GrowthN/ANet Income$25.62 million Net Margins7.94% Pretax Margin-0.88% Return on Equity-301.42% Return on Assets28.23% Debt Debt-to-Equity RatioN/A Current Ratio1.29 Quick Ratio1.29 Sales & Book Value Annual Sales$1.11 billion Price / Sales0.63 Cash Flow$1.03 per share Price / Cash Flow11.19 Book Value($0.45) per share Price / Book-25.59Miscellaneous Outstanding Shares61,260,000Free Float52,289,000Market Cap$705.41 million OptionableOptionable Beta1.14 Social Links 7 Energy Stocks to Buy and Hold ForeverWith the proliferation of data centers and electric vehicles, the electric grid will only get more strained. Download this report to learn how energy stocks can play a role in your portfolio as the global demand for energy continues to grow.Get This Free Report This page (NYSE:MAX) was last updated on 10/22/2026 by MarketBeat.com Staff. From Our PartnersMicroscopic footage reveals immune cells destroying cancer cellsTime-lapse footage from a recent clinical study shows Natural Killer cells attacking and eliminating cancer ce...Market Tactic | Sponsored80 Days Until the Pentagon Restricts Chinese Rare EarthsChina controls more than 90% of global rare earth alloy production, leverage it is using to restrict exports t...The Tomorrow Investor | SponsoredFinancial legend: “This is bad, really bad...”Dr. Martin D. 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