NASDAQ:NATR Nature's Sunshine Products (NATR) Stock Price, News & Analysis $10.87 +0.61 (+5.95%) Closing price 11/6/2026 04:00 PM EasternExtended Trading$10.84 -0.03 (-0.28%) As of 11/6/2026 07:30 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsInsider TradesNews and TrendsOptions ChainOwnershipSEC FilingsShort Interest About Nature's Sunshine Products Stock (NASDAQ:NATR) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get NATR alerts:Sign Up Key Stats Today's Range$9.92▼$10.9250-Day Range$10.26▼$14.2152-Week Range$9.38▼$28.14Volume485,016 shsAverage Volume98,793 shsMarket Capitalization$191.31 millionP/E Ratio10.27Dividend YieldN/APrice Target$25.00Consensus RatingModerate Buy Company Overview Nature’s Sunshine Products, Inc. develops and sells natural health and wellness products through direct selling, e-commerce and other distribution channels. Its product portfolio includes dietary supplements, herbal supplements, vitamins, minerals, essential oils, sports nutrition products and personal-care items. The company markets products primarily under the Nature’s Sunshine and Synergy WorldWide brands. Nature’s Sunshine focuses on nutritional and herbal wellness products, while Synergy offers supplements and performance-oriented nutrition products. The company emphasizes ingredient sourcing, formulation, manufacturing and quality-control processes as part of its product development strategy. Founded in 1972, Nature’s Sunshine serves customers through independent distributors and online channels in the United States and international markets, including parts of Europe, Asia and the Americas. The company is headquartered in Lehi, Utah, and its shares trade on the Nasdaq under the symbol NATR.AI Generated. May Contain Errors. Read More Nature's Sunshine Products Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks77th Percentile Overall ScoreNATR MarketRank™: 3.87053087757 of 5 starsNature's Sunshine Products scored higher than 77% of companies evaluated by MarketBeat, and ranked 60th out of 164 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion3.9 / 5Analyst RatingModerate Buy Consensus RatingNature's Sunshine Products has received a consensus rating of Moderate Buy. The company's average rating score is 2.67, and is based on no strong buy ratings, 2 buy ratings, 1 hold rating, and no sell ratings.Upside PotentialNature's Sunshine Products has a consensus price target of $25.00, representing about 130.0% upside from its current price of $10.87.Amount of Analyst CoverageNature's Sunshine Products has only been the subject of 3 research reports in the past 90 days.Read more about Nature's Sunshine Products' stock forecast and price target. Earnings and Valuation1.3 / 5Proj. Earnings GrowthN/A Price to Earnings Ratio vs. the MarketThe P/E ratio of Nature's Sunshine Products is 10.27, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 25.42.Price to Earnings Ratio vs. SectorThe P/E ratio of Nature's Sunshine Products is 10.27, which means that it is trading at a less expensive P/E ratio than the Consumer Staples sector average P/E ratio of about 24.30.Price to Book Value per Share RatioNature's Sunshine Products has a P/B Ratio of 1.18. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities. Short Interest1.0 / 5Short Interest LevelBearish Percentage of Shares Shorted5.39% of the float of Nature's Sunshine Products has been sold short.Short Interest Ratio / Days to CoverNature's Sunshine Products has a short interest ratio ("days to cover") of 8.22.Change versus previous monthShort interest in Nature's Sunshine Products has recently increased by 7.16%, indicating that investor sentiment is decreasing significantly. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldNature's Sunshine Products does not currently pay a dividend.Dividend GrowthNature's Sunshine Products does not have a long track record of dividend growth. News and Social Media3.5 / 5News Sentiment0.65 News SentimentNature's Sunshine Products has a news sentiment score of 0.65. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.50 average news sentiment score of Consumer Staples companies.News Coverage This WeekMarketBeat has tracked 17 news articles for Nature's Sunshine Products this week, compared to 2 articles on an average week.MarketBeat Follows1 people have added Nature's Sunshine Products to their MarketBeat watchlist in the last 30 days. Company Ownership3.7 / 5Insider TradingAcquiring Shares Net Insider BuyingOver the last three months, insiders have purchased a net $2,537,756.00 in company stock, which represents 1.3265% of the company's market cap.Insider Buying vs. Insider SellingIn the past three months, Nature's Sunshine Products insiders have bought more of their company's stock than they have sold. Specifically, they have bought $2,537,756.00 in company stock and sold $0.00 in company stock.Percentage Held by Insiders3.10% of the stock of Nature's Sunshine Products is held by insiders.Percentage Held by Institutions79.40% of the stock of Nature's Sunshine Products is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Nature's Sunshine Products' insider trading history. Receive NATR Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Nature's Sunshine Products and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. NATR Stock News HeadlinesNature's Sunshine Products, Inc. (NATR) Q3 2026 Earnings Call TranscriptNovember 6 at 5:00 PM | seekingalpha.comNature's Sunshine (NATR) Q3 2026 Earnings Call TranscriptNovember 5 at 8:56 PM | fool.comA free stock pick, from me to youElon's paid this chip supplier since 2012. When NVIDIA tried to buy the company, he fought the deal. Without its chip, his AI satellites don't fly. Now he wants 1,000,000 of them in orbit, 100 times what's up there today, and every one pays this company a royalty. Dylan believes shares could react by December 8th. | Behind the Markets (Ad)Natures Sunshine Products Inc (NATR) Q3 2026 Earnings Call Highlights: Sales Slip 9% as China ...November 5 at 8:56 PM | finance.yahoo.comWhy Nature's Sunshine (NATR) shares are plunging todayNovember 5 at 3:55 PM | msn.comNATR Q3 2026 deep dive: Management cites China weakness and digital normalization for underperformanceNovember 5 at 5:54 AM | msn.comNature's Sunshine Products, Inc. Reports Earnings Results for the Third Quarter and Nine Months Ended September 30, 2026November 4 at 12:54 AM | marketscreener.comMNatures Sunshine Products Q3 2026 Earnings Call TranscriptNovember 4 at 7:52 PM | msn.comSee More Headlines NATR Stock Analysis - Frequently Asked Questions How have NATR shares performed this year? Nature's Sunshine Products' stock was trading at $21.58 at the start of the year. Since then, NATR shares have decreased by 49.6% and is now trading at $10.87. How were Nature's Sunshine Products' earnings last quarter? Nature's Sunshine Products, Inc. (NASDAQ:NATR) announced its quarterly earnings results on Wednesday, November, 4th. The company reported $0.14 EPS for the quarter, missing the consensus estimate of $0.25 by $0.11. The firm earned $116.60 million during the quarter, compared to analyst estimates of $129.51 million. Nature's Sunshine Products had a net margin of 3.68% and a trailing twelve-month return on equity of 12.88%. Read the conference call transcript. Who are Nature's Sunshine Products' major shareholders? Nature's Sunshine Products' top institutional investors include Prescott Group Capital Management L.L.C. (11.05%), Bfsg LLC (1.10%), Skylands Capital LLC (1.02%) and Russell Investments Group Ltd. (0.18%). Insiders that own company stock include Prescott Group Capital Managem, Bryant J Yates, Kevin R Herbert, Daniel C Norman, Jonathan David Lanoy, Nathan G Brower and Fosun Pharmaceutical Shanghai. View institutional ownership trends. How do I buy shares of Nature's Sunshine Products? Shares of NATR stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Nature's Sunshine Products own? Based on aggregate information from My MarketBeat watchlists, some other companies that Nature's Sunshine Products investors own include Herbalife (HLF), Teva Pharmaceutical Industries (TEVA), Voyager Technologies (VOYG), Energy Transfer (ET), Micron Technology (MU), Riot Platforms (RIOT) and Bausch Health Cos (BHC). Company Calendar Last Earnings11/04/2026Today11/07/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Red Zone (3m+) 1-Year History Nov 25 Feb 26 May 26 Aug 26 Nov 26 NATR's financial health is in the Red zone, according to TradeSmith. NATR has been in this zone for over 3 months. Industry, Sector and Symbol Stock ExchangeNASDAQ SectorConsumer Staples Industry Personal Care Products Sub-IndustryPersonal Care Products Current SymbolNASDAQ:NATR CIK275053 Webwww.natr.com Phone(801) 341-7900Fax801-342-4305Employees806Year Founded1972Price Target and Rating Average Price Target for Nature's Sunshine Products$25.00 High Price Target$25.00 Low Price Target$25.00 Potential Upside/Downside+130.0%Consensus RatingModerate Buy Rating Score (0-4)2.67 Research Coverage3 Analysts Profitability EPS (Trailing Twelve Months)$1.01 Trailing P/E Ratio10.27 Forward P/E RatioN/A P/E GrowthN/ANet Income$19.52 million Net Margins3.68% Pretax Margin5.83% Return on Equity12.88% Return on Assets8.17% Debt Debt-to-Equity RatioN/A Current Ratio2.60 Quick Ratio1.55 Sales & Book Value Annual Sales$480.14 million Price / Sales0.40 Cash Flow$1.97 per share Price / Cash Flow5.53 Book Value$9.23 per share Price / Book1.18Miscellaneous Outstanding Shares17,600,000Free Float17,051,000Market Cap$191.31 million OptionableOptionable Beta0.80 Social Links The 7 Hottest IPO Stories of 2026MarketBeat just released its list of the 7 hottest IPOs expected to hit Wall Street in 2026. See which companies are preparing to go public and why investors are watching closely.Get This Free Report This page (NASDAQ:NATR) was last updated on 11/6/2026 by MarketBeat.com Staff. From Our PartnersToday's free pick (on me)Elon Musk doesn't own the chip inside every Tesla, Starlink dish, and AI satellite - he licenses it from one l...Behind the Markets | SponsoredMy public warning after 55 years of watching the marketsDr. Martin D. Weiss has publicly predicted six major American market crashes over his 55-year career, each war...Weiss Ratings | SponsoredDon't lose access to thisIan Cooper is giving away his guide, The Simple Path To Success With Options, before it moves behind a paywall...TradeWins | SponsoredThe investigation Porter spent tens of thousands to documentPorter Stansberry flew the Porter and Co. team 3,300 miles to Dublin to investigate a 17-year investing experi...Porter & Company | SponsoredBank of America: 'Digital Dollar Inevitable'Bank of America just revealed your expiration date. In their Bloomberg interview, they didn't just predict the...Decentralized Masters | SponsoredOne Ticker Tied to a Coming 401k ChangeAn email announcing a new 401k investment option is headed to roughly 70 million inboxes. Most recipients will...Brownstone Research | SponsoredTesla pays $0 in dividends. This new fund paid $452 in one month on $5,000.Tesla has never paid shareholders a dividend, not one cent. A new fund built on Tesla's stock takes a differen...Investors Alley | SponsoredIran War Shock: What I Was Told In That Private MeetingYou’re Being LIED To About The Iran War Forget EVERYTHING you’ve heard about the Iran war. Especially th...Banyan Hill Publishing | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added ten stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding Nature's Sunshine Products, Inc. Please log in to your account or sign up in order to add this asset to your watchlist. Share Nature's Sunshine Products With A Colleague Link copied to clipboard. Unlock superior investment research and tools. Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools and reports. Get MarketBeat All Access MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In Email Me a Login Link or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
