Jumia Technologies AG is an e-commerce company focused on serving consumers and businesses in Africa. Through its online marketplace, the company offers products across categories such as electronics, mobile phones, home goods, fashion, beauty and personal care, groceries, and other everyday essentials. Jumia connects customers with third-party sellers and brands, supporting product discovery, ordering, payment, and delivery.
The company also provides logistics services that facilitate deliveries for orders placed on its platform and, in some markets, for external merchants. Jumia has historically operated JumiaPay, a digital payments service designed to support online transactions and related financial services. Its business has evolved over time as the company has adjusted its product offerings and geographic footprint to focus on its core e-commerce operations.
Founded in 2012, Jumia became one of the early large-scale online retail platforms in Africa. It has served customers and merchants in selected markets across the continent, including countries in North, West, and East Africa. Jumia is headquartered in Berlin, Germany, and its operations are managed through local teams in the markets where it operates. Francis Dufay has served as the company’s chief executive officer since 2022.
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