Amazon.com (NASDAQ:AMZN) Shares Climb 1% Following Analyst Upgrade

Key Points

• Amazon shares rose 1% after Rosenblatt Securities raised its price target from $335 to $360 and maintained a Buy rating.
• Analyst sentiment remains broadly positive, with 56 Buy ratings and three Holds; the consensus target is $321.63, implying upside from the latest trading price near $249.
• Amazon reported strong quarterly results, including $5.75 in EPS and $200.61 billion in revenue, while insiders have sold approximately $18.3 million of stock over the past three months.

Shares of Amazon.com, Inc. (NASDAQ:AMZN) rose 1% during trading on Wednesday after Rosenblatt Securities raised their price target on the stock from $335.00 to $360.00. Rosenblatt Securities currently has a buy rating on the stock. Amazon.com traded as high as $252.44 and last traded at $249.15. 41,246,155 shares were traded during trading, a decline of 12% from the average session volume of 47,007,477 shares. The stock had previously closed at $246.67.

AMZN has been the subject of several other reports. Wedbush upped their target price on Amazon.com from $293.00 to $310.00 and gave the company an "outperform" rating in a research note on Friday, July 31st. DA Davidson reiterated a "neutral" rating and issued a $250.00 price target on shares of Amazon.com in a report on Friday, July 31st. Roth Capital reissued a "buy" rating and set a $325.00 price objective on shares of Amazon.com in a research note on Monday, August 3rd. Robert W. Baird set a $310.00 price objective on shares of Amazon.com and gave the company an "outperform" rating in a research note on Friday, July 31st. Finally, Citizens Jmp reaffirmed a "market outperform" rating and issued a $315.00 target price on shares of Amazon.com in a research report on Friday, July 31st. Fifty-six research analysts have rated the stock with a Buy rating and three have issued a Hold rating to the stock. According to data from MarketBeat.com, the stock presently has an average rating of "Moderate Buy" and an average target price of $321.63.

Insider Buying and Selling

In other news, CEO Douglas J. Herrington sold 1,000 shares of the company's stock in a transaction on Tuesday, September 1st. The shares were sold at an average price of $254.77, for a total value of $254,770.00. Following the completion of the transaction, the chief executive officer directly owned 475,681 shares in the company, valued at approximately $121,189,248.37. This represents a 0.21% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 9,258 shares of the firm's stock in a transaction on Monday, August 24th. The shares were sold at an average price of $259.77, for a total transaction of $2,404,950.66. Following the sale, the senior vice president directly owned 41,190 shares of the company's stock, valued at approximately $10,699,926.30. The trade was a 18.35% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 70,589 shares of company stock valued at $18,329,015 over the last three months. Company insiders own 8.90% of the company's stock.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Rosenblatt raised its price target to $360 from $335 and maintained a Buy rating. The firm said threats from AI shopping agents such as Meta’s Muse and OpenAI’s Dots are overstated, arguing Amazon’s marketplace, fulfillment network, and retail-media business remain difficult to displace. Amazon Target Lifted as Rosenblatt Says AI Agents Won’t Disrupt Business Model
• Positive Sentiment: AWS agreed to a multiyear chip-design licensing deal worth more than $1 billion with Synopsys. The agreement should help Amazon develop custom silicon for AI products and cloud infrastructure, potentially improving AWS performance, differentiation, and cost efficiency. Synopsys, Amazon Web Services sign chip design licensing deal
• Positive Sentiment: Amazon introduced new shipping tools for sellers of bulky products. Less-than-truckload labels, regional pricing, faster delivery options, and planned Seller Flex expansion could lower fulfillment costs and encourage more third-party sellers to use Amazon’s logistics network. Amazon launches new shipping tools to cut seller costs
• Positive Sentiment: New Alexa+ features for Fire TV and a faster $59.99 Fire TV Stick 4K strengthen Amazon’s connected-device and advertising ecosystem. The device reportedly launches apps 35% faster, while Alexa+ adds an AI hub for content discovery. Amazon debuts faster Fire TV Stick 4K with sleeker remote
• Neutral Sentiment: Anthropic’s reported IPO materials highlight both opportunity and risk for Amazon. Amazon benefits from Anthropic’s AWS relationship and AI demand, but the startup reportedly posted substantial losses and relies heavily on Amazon and Google for sales, raising questions about long-term economics and customer concentration. Anthropic IPO filing reveals revenue concentration risks
• Negative Sentiment: AI shopping agents remain a strategic risk. If consumers increasingly discover and purchase products through independent assistants, Amazon could lose traffic, transaction data, and high-margin advertising revenue—even if its core e-commerce sales remain resilient. AI could threaten Amazon’s advertising flywheel

Hedge Funds Weigh In On Amazon.com

Institutional investors and hedge funds have recently added to or reduced their stakes in the company. Trust Asset Management LLC grew its position in shares of Amazon.com by 3.3% during the second quarter. Trust Asset Management LLC now owns 107,563 shares of the e-commerce giant's stock worth $26,000 after buying an additional 3,414 shares in the last quarter. TOP Private Wealth LLC. bought a new position in Amazon.com during the 2nd quarter valued at $29,000. Bard Associates Inc. bought a new position in Amazon.com during the 2nd quarter valued at $32,000. Longfellow Investment Management Co. LLC acquired a new position in Amazon.com during the 2nd quarter worth $33,000. Finally, Atomic Invest LLC grew its holdings in Amazon.com by 41.2% during the 2nd quarter. Atomic Invest LLC now owns 168 shares of the e-commerce giant's stock worth $40,000 after acquiring an additional 49 shares in the last quarter. 72.20% of the stock is owned by hedge funds and other institutional investors.

Amazon.com Stock Performance

The company's fifty day simple moving average is $256.29 and its two-hundred day simple moving average is $247.66. The company has a market capitalization of $2.69 trillion, a price-to-earnings ratio of 20.04, a price-to-earnings-growth ratio of 1.91 and a beta of 1.44. The company has a debt-to-equity ratio of 0.23, a quick ratio of 0.87 and a current ratio of 1.03.

Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $1.82 by $3.93. The business had revenue of $200.61 billion for the quarter, compared to analyst estimates of $197.03 billion. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The company's revenue for the quarter was up 19.6% on a year-over-year basis. During the same quarter in the prior year, the business posted $1.68 EPS. Equities research analysts predict that Amazon.com, Inc. will post 8.01 earnings per share for the current fiscal year.

Amazon.com Company Profile

Amazon.com, Inc is a global technology and commerce company that operates online marketplaces, physical stores, and a broad portfolio of digital and cloud-based services. The company offers consumer products across categories such as electronics, household goods, apparel, groceries, and entertainment, while also providing third-party sellers with tools for listing, selling, and fulfilling orders.

Amazon's major businesses include Amazon Web Services (AWS), which provides cloud computing, storage, database, analytics, and artificial intelligence services; Prime, a membership program that includes shipping, streaming, and other benefits; and digital entertainment services such as Prime Video, Amazon Music, Kindle, and Audible.

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