Fluent (NASDAQ:FLNT) Stock Crosses Below 200 Day Moving Average - Time to Sell?

Key Points

• Fluent shares fell below their 200-day moving average of $3.26, reaching $2.91 before last trading at $3.12.
• Third-quarter results beat analyst estimates: the loss narrowed to $0.08 per share, and revenue of $53.64 million exceeded the $50.08 million forecast. Commerce Media Solutions revenue doubled, and Fluent expects double-digit consolidated revenue growth in 2027, though it remains unprofitable.
• Analysts’ consensus rating is Moderate Buy, with a $5.00 average price target; one analyst rates the stock Buy and another Hold.

Fluent, Inc. (NASDAQ:FLNT - Get Free Report) shares passed below its 200-day moving average during trading on Friday. The stock has a 200-day moving average of $3.26 and traded as low as $2.91. Fluent shares last traded at $3.12, with a volume of 179,034 shares traded.

Key Fluent News

Investors following FLNT have been watching these news items:

• Positive Sentiment: Fluent reported a Q3 loss of $0.08 per share, narrower than the $0.23 loss a year earlier. Revenue of $53.64 million topped the $50.08 million analyst estimate. Fluent Q3 results
• Positive Sentiment: Commerce Media Solutions revenue doubled, with its annual run rate exceeding $145 million. Fluent also expects consolidated revenue to grow by double digits in 2027, signaling momentum in its growth business. Fluent 2027 growth outlook
• Negative Sentiment: Despite the year-over-year improvement, Fluent still posted a quarterly loss, so sustained profitability remains a key risk for investors.

Wall Street Analyst Weigh In

FLNT has been the subject of several research analyst reports. Canaccord Genuity Group set a $4.50 price target on shares of Fluent and gave the company a "hold" rating in a report on Tuesday, August 11th. Lake Street Capital restated a "buy" rating and issued a $5.50 price objective (up from $5.00) on shares of Fluent in a research report on Tuesday, August 11th. One analyst has rated the stock with a Buy rating and one has given a Hold rating to the company. According to data from MarketBeat, the stock has a consensus rating of "Moderate Buy" and a consensus price target of $5.00.

Fluent Stock Performance

The stock has a fifty day simple moving average of $3.13 and a 200-day simple moving average of $3.26. The stock has a market cap of $98.62 million, a P/E ratio of -5.03 and a beta of 0.67. The company has a debt-to-equity ratio of 0.64, a quick ratio of 0.88 and a current ratio of 0.88.

Fluent (NASDAQ:FLNT - Get Free Report) last issued its quarterly earnings results on Thursday, November 12th. The company reported ($0.08) EPS for the quarter, beating analysts' consensus estimates of ($0.09) by $0.01. The company had revenue of $53.64 million for the quarter, compared to analyst estimates of $50.08 million. Fluent had a negative return on equity of 151.75% and a negative net margin of 8.99%. On average, equities analysts expect that Fluent, Inc. will post -0.52 earnings per share for the current year.

Insider Activity at Fluent

In other news, Director James Geygan bought 12,376 shares of the business's stock in a transaction on Monday, September 14th. The shares were purchased at an average price of $3.38 per share, for a total transaction of $41,830.88. Following the purchase, the director owned 3,137,960 shares of the company's stock, valued at approximately $10,606,304.80. The trade was a 0.40% increase in their position. The purchase was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, Director David Graff sold 25,000 shares of the company's stock in a transaction that occurred on Thursday, September 10th. The stock was sold at an average price of $3.00, for a total value of $75,000.00. Following the transaction, the director directly owned 95,438 shares of the company's stock, valued at approximately $286,314. This trade represents a 20.76% decrease in their position. The SEC filing for this sale provides additional information. In the last quarter, insiders have bought 27,575 shares of company stock valued at $92,357 and have sold 27,630 shares valued at $84,784. 38.40% of the stock is owned by insiders.

Institutional Trading of Fluent

Institutional investors have recently made changes to their positions in the business. Salvus Wealth Management LLC boosted its holdings in Fluent by 54.3% during the second quarter. Salvus Wealth Management LLC now owns 30,008 shares of the company's stock worth $112,000 after purchasing an additional 10,560 shares during the last quarter. Bleakley Financial Group LLC grew its position in Fluent by 20.0% in the third quarter. Bleakley Financial Group LLC now owns 80,359 shares of the company's stock valued at $252,000 after purchasing an additional 13,404 shares in the last quarter. Sei Investments Co. grew its position in Fluent by 117.5% in the first quarter. Sei Investments Co. now owns 508,110 shares of the company's stock valued at $1,606,000 after purchasing an additional 274,533 shares in the last quarter. Tieton Capital Management LLC acquired a new stake in Fluent in the 2nd quarter valued at $4,387,000. Finally, Corient Private Wealth LP acquired a new stake in Fluent in the 2nd quarter valued at $4,933,000. Institutional investors own 23.33% of the company's stock.

Fluent Company Profile

Fluent, Inc. is a performance marketing company that helps advertisers reach and acquire customers through digital channels. Its services include planning and running campaigns designed to connect brands with consumers and support measurable marketing outcomes. The company uses data, audience insights and technology to identify prospective customers and optimize campaigns across channels such as email, mobile and the web. Fluent primarily serves advertisers seeking customer acquisition and related digital marketing services.

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