Rockwell Automation (NYSE:ROK) Shares Cross Below 200 Day Moving Average - Time to Sell?

Key Points

• Rockwell Automation shares fell below their 200-day moving average of $427.46, trading as low as $378.31 and last quoted at $379.54.
• Quarterly adjusted earnings beat estimates at $3.88 per share, but revenue of $2.33 billion fell short of forecasts and grew just 0.7% year over year.
• FY2027 guidance was broadly in line with analyst expectations, while the company raised its quarterly dividend to $1.45 per share. Analysts’ consensus rating remains Hold.

Rockwell Automation, Inc. (NYSE:ROK - Get Free Report)'s stock price passed below its 200-day moving average during trading on Thursday. The stock has a 200-day moving average of $427.46 and traded as low as $378.31. Rockwell Automation shares last traded at $379.5350, with a volume of 2,808,131 shares trading hands.

Rockwell Automation News Summary

Here are the key news stories impacting Rockwell Automation this week:

• Positive Sentiment: Adjusted Q4 earnings were $3.88 per share, above estimates of roughly $3.69–$3.72 and up from $3.34 a year earlier. Margin gains and strong performance in some business segments supported the profit beat. Rockwell Automation Q4 Earnings Beat Estimates on Margin Gains
• Neutral Sentiment: For FY2027, Rockwell forecast EPS of $14.50–$15.50 and revenue of $9.4–$9.7 billion. Both ranges include consensus estimates ($14.92 EPS and $9.6 billion revenue), making the outlook broadly in line, though the midpoints are slightly below expectations. Rockwell Automation Issues Fiscal 2027 Outlook
• Negative Sentiment: Q4 revenue was $2.33 billion, missing the $2.41 billion analyst estimate, and grew just 0.7% year over year. The sales miss likely raised concerns about demand and outweighed the EPS beat, contributing to the stock’s decline. Rockwell Automation Q4 2026: EPS Beats, Revenue Miss Explained

Analyst Upgrades and Downgrades

Several equities research analysts have recently weighed in on ROK shares. The Goldman Sachs Group decreased their price objective on shares of Rockwell Automation from $510.00 to $485.00 and set a "neutral" rating for the company in a research report on Wednesday, September 30th. Weiss Ratings upgraded shares of Rockwell Automation from a "buy (b-)" rating to a "buy (b)" rating in a report on Monday, October 26th. Morgan Stanley set a $520.00 price target on shares of Rockwell Automation in a research report on Friday, October 16th. Deutsche Bank Aktiengesellschaft increased their price target on Rockwell Automation from $469.00 to $500.00 and gave the stock a "hold" rating in a report on Wednesday, September 30th. Finally, Citigroup decreased their price target on Rockwell Automation from $555.00 to $536.00 and set a "buy" rating for the company in a report on Wednesday, August 5th. Nine equities research analysts have rated the stock with a Buy rating and thirteen have issued a Hold rating to the company. Based on data from MarketBeat, the company presently has an average rating of "Hold" and a consensus target price of $468.00.

Rockwell Automation Trading Down 14.5%

The company has a market cap of $42.15 billion, a price-to-earnings ratio of 35.57, a P/E/G ratio of 2.10 and a beta of 1.51. The company has a current ratio of 1.08, a quick ratio of 0.74 and a debt-to-equity ratio of 0.74. The firm's 50-day moving average price is $430.52 and its 200 day moving average price is $427.46.

Rockwell Automation (NYSE:ROK - Get Free Report) last released its quarterly earnings data on Thursday, November 5th. The industrial products company reported $3.88 earnings per share for the quarter, beating the consensus estimate of $3.69 by $0.19. Rockwell Automation had a net margin of 13.39% and a return on equity of 39.83%. The company had revenue of $2.33 billion during the quarter, compared to analyst estimates of $2.41 billion. During the same quarter in the previous year, the business posted $3.34 EPS. Rockwell Automation's revenue for the quarter was up .7% compared to the same quarter last year. Rockwell Automation has set its FY 2027 guidance at 14.500-15.500 EPS. As a group, equities analysts expect that Rockwell Automation, Inc. will post 13.26 EPS for the current year.

Rockwell Automation Increases Dividend

The business also recently disclosed a quarterly dividend, which will be paid on Thursday, December 10th. Stockholders of record on Monday, November 16th will be issued a dividend of $1.45 per share. This is an increase from Rockwell Automation's previous quarterly dividend of $1.38. This represents a $5.80 annualized dividend and a dividend yield of 1.5%. The ex-dividend date is Monday, November 16th. Rockwell Automation's dividend payout ratio (DPR) is currently 54.36%.

Insider Activity at Rockwell Automation

In other news, SVP Matheus Bulho sold 467 shares of the firm's stock in a transaction dated Monday, August 31st. The stock was sold at an average price of $426.96, for a total value of $199,390.32. Following the completion of the sale, the senior vice president directly owned 1,267 shares in the company, valued at $540,958.32. This trade represents a 26.93% decrease in their position. The sale was disclosed in a filing with the SEC, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Isaac Woods sold 154 shares of the business's stock in a transaction dated Tuesday, September 8th. The shares were sold at an average price of $432.62, for a total value of $66,623.48. Following the completion of the sale, the vice president directly owned 1,858 shares of the company's stock, valued at $803,807.96. The trade was a 7.65% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold 2,711 shares of company stock worth $1,164,880 over the last quarter. Company insiders own 0.76% of the company's stock.

Hedge Funds Weigh In On Rockwell Automation

Institutional investors have recently modified their holdings of the company. Virtus Advisers LLC purchased a new position in Rockwell Automation during the 2nd quarter valued at about $25,000. Fulcrum Asset Management LLP bought a new stake in shares of Rockwell Automation during the third quarter valued at about $30,000. Cassaday & Co Wealth Management LLC purchased a new stake in shares of Rockwell Automation in the first quarter worth about $31,000. Lodestone Wealth Management LLC purchased a new stake in shares of Rockwell Automation in the third quarter worth about $40,000. Finally, Pathway Financial Advisers LLC purchased a new stake in shares of Rockwell Automation in the third quarter worth about $41,000. 75.75% of the stock is owned by institutional investors and hedge funds.

About Rockwell Automation

Rockwell Automation, Inc NYSE: ROK is a global provider of industrial automation and digital transformation technologies. The company helps manufacturers and industrial organizations improve productivity, safety, quality and operational efficiency through connected hardware, software and services.

Its product portfolio includes industrial control systems, programmable logic controllers, motor control and sensing equipment, industrial computers, safety products, networking technologies and power-control solutions.

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