Simply Good Foods (NASDAQ:SMPL) Stock Price Crosses Below Two Hundred Day Moving Average - Here's What Happened

Key Points

• SMPL shares fell below their 200-day moving average of $11.73, trading as low as $9.87 before last changing hands at $10.11 on elevated volume.
• Investor-rights firms are publicizing a securities class action alleging misleading statements about the OWYN brand’s growth prospects and product quality. The allegations are unproven; OWYN sales reportedly fell nearly 17%, and the company recorded a $187 million impairment charge.
• Despite quarterly revenue and earnings exceeding estimates, revenue declined 6.3% year over year and the company posted a negative net margin. Analysts maintain a consensus “Hold” rating with an average price target of $14.45.

The Simply Good Foods Company (NASDAQ:SMPL - Get Free Report) passed below its two hundred day moving average during trading on Thursday. The stock has a two hundred day moving average of $11.73 and traded as low as $9.87. Simply Good Foods shares last traded at $10.11, with a volume of 2,621,850 shares trading hands.

Simply Good Foods News Summary

Here are the key news stories impacting Simply Good Foods this week:

• Neutral Sentiment: Several investor-rights firms reminded shareholders who purchased SMPL stock between October 24, 2024, and April 8, 2026, of deadlines to seek appointment as lead plaintiff. Most notices cite October 13, 2026, while one announcement lists November 13, 2026, suggesting investors should verify the controlling court deadline. ClaimsFiler shareholder alert
• Negative Sentiment: The lawsuit alleges that Simply Good Foods violated U.S. securities laws by making misleading statements about its OWYN brand, including projected fiscal 2025 sales of $135 million to $145 million and expected double-digit growth. The allegations have not been proven in court. SueWallSt shareholder alert
• Negative Sentiment: Investor notices further allege that Simply Good Foods switched OWYN to an inferior pea-protein supplier, leading to taste, texture, and shelf-life problems that were not disclosed. OWYN sales subsequently contracted nearly 17%, and the company recorded a $187 million impairment charge; these developments are cited as contributing to a sharp prior decline in SMPL shares. The lawsuit creates potential legal costs, settlement exposure, and additional reputational risk. Levi & Korsinsky shareholder alert

Analyst Upgrades and Downgrades

Several analysts have issued reports on the stock. Weiss Ratings reaffirmed a "sell (d)" rating on shares of Simply Good Foods in a report on Monday, September 14th. UBS Group set a $15.00 price objective on shares of Simply Good Foods in a research note on Friday, July 10th. DA Davidson cut their price objective on Simply Good Foods from $39.00 to $14.00 and set a "neutral" rating for the company in a research report on Friday, July 10th. Jefferies Financial Group set a $15.00 target price on Simply Good Foods in a research note on Wednesday, August 26th. Finally, Truist Financial set a $11.00 price target on Simply Good Foods in a research report on Wednesday, August 26th. Three equities research analysts have rated the stock with a Buy rating, nine have issued a Hold rating and one has issued a Sell rating to the stock. According to MarketBeat, the stock currently has an average rating of "Hold" and a consensus target price of $14.45.

Simply Good Foods Stock Up 2.2%

The firm has a fifty day simple moving average of $10.54 and a 200 day simple moving average of $11.73. The company has a debt-to-equity ratio of 0.28, a quick ratio of 3.10 and a current ratio of 4.80. The company has a market cap of $894.34 million, a PE ratio of -4.66 and a beta of 0.19.

Simply Good Foods (NASDAQ:SMPL - Get Free Report) last announced its quarterly earnings data on Thursday, July 9th. The financial services provider reported $0.42 earnings per share for the quarter, topping the consensus estimate of $0.35 by $0.07. Simply Good Foods had a negative net margin of 14.28% and a positive return on equity of 9.34%. The business had revenue of $356.98 million for the quarter, compared to analyst estimates of $332.99 million. During the same period in the prior year, the firm posted $0.51 EPS. The company's revenue was down 6.3% on a year-over-year basis. Equities research analysts predict that The Simply Good Foods Company will post 1.54 EPS for the current year.

Hedge Funds Weigh In On Simply Good Foods

A number of hedge funds have recently made changes to their positions in SMPL. Public Employees Retirement System of Ohio purchased a new position in shares of Simply Good Foods in the 2nd quarter worth $30,000. Leonteq Securities AG grew its position in Simply Good Foods by 96.2% during the first quarter. Leonteq Securities AG now owns 2,309 shares of the financial services provider's stock valued at $33,000 after acquiring an additional 1,132 shares during the period. EverSource Wealth Advisors LLC grew its position in Simply Good Foods by 244.3% during the first quarter. EverSource Wealth Advisors LLC now owns 2,995 shares of the financial services provider's stock valued at $43,000 after acquiring an additional 2,125 shares during the period. Northwestern Mutual Wealth Management Co. acquired a new stake in Simply Good Foods during the second quarter worth about $72,000. Finally, Allworth Financial LP purchased a new position in shares of Simply Good Foods in the 2nd quarter worth about $72,000. Institutional investors and hedge funds own 88.45% of the company's stock.

Simply Good Foods Company Profile

The Simply Good Foods Company NASDAQ: SMPL is a consumer packaged food company focused on nutritious and convenient foods and beverages. Its portfolio is built around products that support lower-sugar, higher-protein, and other health-conscious eating preferences.

The company's principal brands include Atkins, which offers nutrition products such as bars, shakes, snacks, frozen foods, and other items associated with low-carbohydrate lifestyles, and Quest, which markets protein bars, cookies, chips, pizza, shakes, and other high-protein snacks.

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