Sun Life Financial (TSE:SLF) Share Price Passes Above 200-Day Moving Average - Should You Sell?

Key Points

• Sun Life Financial shares rose above their 200-day moving average, reaching C$113.89 and closing at C$113.17, compared with a 200-day average of C$102.89.
• Analyst sentiment is mixed: six analysts rate the stock a buy, six rate it a hold, and one rates it a sell. The consensus rating is Hold, with a target price of C$116.00.
• Sun Life declared a quarterly dividend of C$0.96, or C$3.84 annualized, representing a 3.4% yield; meanwhile, company insiders have sold approximately C$19.9 million of shares over the past 90 days.

Shares of Sun Life Financial Inc. (TSE:SLF - Get Free Report) NYSE: SLF passed above its two hundred day moving average during trading on Thursday . The stock has a two hundred day moving average of C$102.89 and traded as high as C$113.89. Sun Life Financial shares last traded at C$113.17, with a volume of 1,311,490 shares changing hands.

Wall Street Analyst Weigh In

A number of research firms have recently commented on SLF. Jefferies Financial Group lifted their target price on Sun Life Financial from C$131.00 to C$141.00 in a research note on Monday, August 10th. Desjardins raised their price objective on shares of Sun Life Financial from C$120.00 to C$122.00 and gave the stock a "buy" rating in a report on Monday, August 10th. Royal Bank Of Canada lifted their price objective on shares of Sun Life Financial from C$98.00 to C$119.00 and gave the stock a "sector perform" rating in a research report on Monday, August 10th. Evercore cut shares of Sun Life Financial from an "outperform" rating to a "hold" rating and set a C$111.00 target price on the stock. in a research note on Monday, July 13th. Finally, Scotiabank increased their target price on shares of Sun Life Financial from C$98.00 to C$111.00 and gave the company a "sector perform" rating in a research report on Wednesday, July 15th. Six analysts have rated the stock with a Buy rating, six have given a Hold rating and one has assigned a Sell rating to the company's stock. According to data from MarketBeat.com, Sun Life Financial has a consensus rating of "Hold" and a consensus target price of C$116.00.

Sun Life Financial Trading Up 0.7%

The firm's 50 day moving average is C$112.57 and its 200 day moving average is C$102.89. The company has a debt-to-equity ratio of 34.34, a current ratio of 27.38 and a quick ratio of 84,866.00. The company has a market cap of C$62.93 billion, a PE ratio of 19.18, a PEG ratio of 1.33 and a beta of 0.70.

Sun Life Financial (TSE:SLF - Get Free Report) NYSE: SLF last posted its quarterly earnings data on Thursday, August 6th. The financial services provider reported C$2.02 earnings per share (EPS) for the quarter. Sun Life Financial had a return on equity of 13.89% and a net margin of 8.81%.The company had revenue of C$9.05 billion during the quarter. On average, equities analysts anticipate that Sun Life Financial Inc. will post 6.9230769 earnings per share for the current year.

Sun Life Financial Dividend Announcement

The company also recently declared a quarterly dividend, which will be paid on Tuesday, September 29th. Shareholders of record on Tuesday, September 29th will be issued a $0.96 dividend. This represents a $3.84 dividend on an annualized basis and a yield of 3.4%. The ex-dividend date of this dividend is Wednesday, August 26th. Sun Life Financial's dividend payout ratio (DPR) is 62.37%.

Insider Buying and Selling

In related news, insider Jacques Jr. Goulet sold 36,805 shares of the business's stock in a transaction dated Thursday, September 3rd. The stock was sold at an average price of C$111.24, for a total transaction of C$4,094,188.20. Following the transaction, the insider owned 1,063 shares in the company, valued at C$118,248.12. The trade was a 97.19% decrease in their position. Also, insider Melissa Jane Kennedy sold 11,740 shares of the stock in a transaction that occurred on Tuesday, September 8th. The stock was sold at an average price of C$110.05, for a total value of C$1,291,987.00. Following the completion of the sale, the insider owned 43,238 shares of the company's stock, valued at approximately C$4,758,341.90. This trade represents a 21.35% decrease in their position. Insiders have sold 179,448 shares of company stock valued at $19,874,331 over the last ninety days. 0.03% of the stock is owned by insiders.

About Sun Life Financial

Sun Life is a leading international financial services organization providing asset management, wealth, insurance and health solutions to individual and institutional Clients. Sun Life has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of March 31, 2025, Sun Life had total assets under management of $1.55 trillion.

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