PROG (PRG) Stock Price, News & Analysis

Company Overview

PROG Holdings, Inc. (NYSE:PRG) is a financial technology holding company based in Salt Lake City, Utah with three business segments: Progressive Leasing, which offers lease-to-own transactions primarily to credit-challenged consumers through e-commerce and point-of-sale retail partners, via online, mobile, and in-store solutions; Vive Financial, which provides consumers who may not qualify for traditional prime lending with a variety of second-look, revolving credit products through private label and branded credit cards; and Four Technologies, which provides consumers of all credit backgrounds Buy Now, Pay Later (BNPL) options through four interest-free installments via its platform, Four.

Key Stats

• Today's Range: $29.49 to $30.54
• 50-Day Range: $23.99 to $30.31
• 52-Week Range: $23.50 to $50.28
• Volume: 440,999 shs
• Average Volume: 476,980 shs
• Market Capitalization: $1.20 billion
• P/E Ratio: 6.56
• Dividend Yield: 1.75%
• Price Target: $44.83
• Consensus Rating: Buy

PROG Stock Analysis - MarketRank™

PROG scored higher than 95% of companies evaluated by MarketBeat, and ranked 150th out of 937 stocks in the finance sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.5 / 5
• Analyst Rating: Buy

Consensus Rating

PROG has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 4 buy ratings, 1 hold rating, and no sell ratings.

Amount of Analyst Coverage

PROG has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 19.71%

Earnings Growth

Earnings for PROG are expected to grow by 19.71% in the coming year, from $3.45 to $4.13 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of PROG is 6.56, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 24.81.

Price to Earnings Ratio vs. Sector

The P/E ratio of PROG is 6.56, which means that it is trading at a less expensive P/E ratio than the Finance sector average P/E ratio of about 23.01.

Price to Book Value per Share Ratio

PROG has a P/B Ratio of 1.90. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

4.63% of the float of PROG has been sold short.

Short Interest Ratio / Days to Cover

PROG has a short interest ratio ("days to cover") of 3.5, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in PROG has recently decreased by 23.95%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Yield

PROG pays a meaningful dividend of 1.79%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

PROG has only been increasing its dividend for 2 years.

Dividend Coverage

The dividend payout ratio of PROG is 10.66%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, PROG will have a dividend payout ratio of 12.59% next year. This indicates that PROG will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

4.63% of the float of PROG has been sold short.

Short Interest Ratio / Days to Cover

PROG has a short interest ratio ("days to cover") of 3.5, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in PROG has recently decreased by 23.95%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 2.5 / 5
• News Sentiment: N/A

News Sentiment

PROG has a news sentiment score of 1.45. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 1.05 average news sentiment score of Finance companies.

News Coverage This Week

MarketBeat has tracked 1 news article for PROG this week, compared to 5 articles on an average week.

Company Ownership

• Score: 3.3 / 5
• Insider Trading: Acquiring Shares

Insider Buying vs. Insider Selling

In the past three months, PROG insiders have bought more of their company's stock than they have sold. Specifically, they have bought $507,675.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

Only 3.21% of the stock of PROG is held by insiders.

Percentage Held by Institutions

97.92% of the stock of PROG is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

PRG Stock Analysis - Frequently Asked Questions

How have PRG shares performed this year?

PROG's stock was trading at $42.26 at the start of the year. Since then, PRG shares have decreased by 29.5% and is now trading at $29.7750.
View the best growth stocks for 2025 here.

How were PROG's earnings last quarter?

PROG Holdings, Inc. (NYSE:PRG) released its quarterly earnings results on Wednesday, April, 23rd. The company reported $0.90 earnings per share for the quarter, topping the consensus estimate of $0.82 by $0.08. The company's revenue was up 6.6% compared to the same quarter last year.
Read the conference call transcript.

Who are PROG's major shareholders?

Top institutional investors of PROG include Vanguard Group Inc. (12.40%), Allianz Asset Management GmbH (2.25%), Charles Schwab Investment Management Inc. (2.02%) and Breach Inlet Capital Management LLC (1.74%). Insiders that own company stock include Steven A Michaels, Curtis Linn Doman, Brian Garner, Douglas C Curling, Michael Todd King, Eugene Vin Iv Thomas, Caroline Sio-Chin Sheu and George M Sewell.
View institutional ownership trends.

How do I buy shares of PROG?

Shares of PRG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of PROG own?

Based on aggregate information from My MarketBeat watchlists, some other companies that PROG investors own include Ford Motor (F), NVIDIA (NVDA), Meta Platforms (META), Advanced Micro Devices (AMD), Broadcom (AVGO), Netflix (NFLX) and Tesla (TSLA).

Company Calendar

• Record date for 3/25 Dividend: 3/13/2025
• Ex-Dividend for 3/25 Dividend: 3/13/2025
• Dividend Payable: 3/25/2025
• Last Earnings: 4/23/2025
• Record date for 6/3 Dividend: 5/20/2025
• Ex-Dividend for 6/3 Dividend: 5/20/2025
• Dividend Payable: 6/03/2025
• Today: 6/12/2025
• Next Earnings (Estimated): 7/23/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Finance
• Industry: Equipment rental & leasing, not elsewhere classified
• Sub-Industry: N/A
• Current Symbol: NYSE:PRG
• CIK: 1808834
• Web: www.aarons.com
• Phone: 385-351-1369
• Fax: 404-240-6584
• Employees: 1,606
• Year Founded: N/A

Price Target and Rating

• Average Stock Price Target: $44.83
• High Stock Price Target: $60.00
• Low Stock Price Target: $29.00
• Potential Upside/Downside: +50.6%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 6 Analysts

Profitability

• EPS (Most Recent Fiscal Year): $4.88
• Trailing P/E Ratio: 6.56
• Forward P/E Ratio: 8.63
• P/E Growth: N/A
• Net Income: $138.84 million
• Net Margins: 8.01%
• Pretax Margin: 6.64%
• Return on Equity: 24.25%
• Return on Assets: 10.09%

Debt

• Debt-to-Equity Ratio: 0.99
• Current Ratio: 5.24
• Quick Ratio: 2.34

Sales & Book Value

• Annual Sales: $2.51 billion
• Price / Sales: 0.48
• Cash Flow: $44.44 per share
• Price / Cash Flow: 0.67
• Book Value: $15.65 per share
• Price / Book: 1.90

Miscellaneous

• Outstanding Shares: 40,354,000
• Free Float: 40,405,000
• Market Cap: $1.20 billion
• Optionable: Not Optionable
• Beta: 1.79