Purple Innovation (NASDAQ:PRPL) CFO Buys $29,400.00 in Stock

Key Points

• CFO insider purchase: CFO Robert Gerard Lucian bought 60,000 shares at $0.49 each on May 4th for a total of $29,400, and the transaction was disclosed in an SEC filing.
• Stock and results context: PRPL traded up about 6.1% to $0.52, after reporting Q1 EPS of ($0.13) that met estimates but revenue of $95.7M missed the $100.9M consensus, with analysts forecasting a full-year EPS of around -$0.28.
• Market sentiment: Institutional investors own roughly 88.4% of the stock, while analyst coverage skews negative with an average rating of "Reduce" and an average price target of $0.65 following recent downgrades.

Purple Innovation, Inc. (NASDAQ:PRPL - Get Free Report) CFO Robert Gerard Lucian purchased 60,000 shares of the firm's stock in a transaction that occurred on Monday, May 4th. The shares were acquired at an average cost of $0.49 per share, with a total value of $29,400.00. Following the completion of the purchase, the chief financial officer directly owned 60,000 shares in the company, valued at $29,400. The trade was a ∞ increase in their position. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink.

Purple Innovation Trading Up 6.1%

Shares of PRPL stock traded up $0.03 on Wednesday, reaching $0.52. 312,571 shares of the company's stock were exchanged, compared to its average volume of 308,914. The company's fifty day simple moving average is $0.65 and its 200 day simple moving average is $0.71. The stock has a market capitalization of $56.90 million, a PE ratio of -0.90 and a beta of 1.52. Purple Innovation, Inc. has a 52 week low of $0.47 and a 52 week high of $1.26.

Purple Innovation (NASDAQ:PRPL - Get Free Report) last released its quarterly earnings data on Tuesday, April 28th. The company reported ($0.13) EPS for the quarter, hitting the consensus estimate of ($0.13). The firm had revenue of $95.73 million for the quarter, compared to analysts' expectations of $100.92 million. As a group, sell-side analysts predict that Purple Innovation, Inc. will post -0.28 earnings per share for the current fiscal year.

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently made changes to their positions in the stock. State Street Corp increased its holdings in shares of Purple Innovation by 8.8% in the 4th quarter. State Street Corp now owns 259,838 shares of the company's stock valued at $179,000 after acquiring an additional 21,100 shares during the period. Jacobs Levy Equity Management Inc. purchased a new position in shares of Purple Innovation in the 3rd quarter valued at $757,000. Squarepoint Ops LLC purchased a new position in Purple Innovation during the 3rd quarter worth $135,000. Shay Capital LLC purchased a new position in Purple Innovation during the 3rd quarter worth $116,000. Finally, MML Investors Services LLC purchased a new position in Purple Innovation during the 4th quarter worth $84,000. 88.41% of the stock is currently owned by hedge funds and other institutional investors.

Analyst Upgrades and Downgrades

PRPL has been the topic of several research reports. KeyCorp downgraded Purple Innovation from an "overweight" rating to a "sector weight" rating in a report on Tuesday, April 28th. Weiss Ratings restated a "sell (e+)" rating on shares of Purple Innovation in a report on Tuesday, April 21st. Wall Street Zen upgraded Purple Innovation to a "hold" rating in a report on Saturday, April 11th. Finally, UBS Group cut their price target on Purple Innovation from $0.85 to $0.65 and set a "neutral" rating on the stock in a report on Wednesday, April 29th. Two research analysts have rated the stock with a Hold rating and one has given a Sell rating to the company's stock. Based on data from MarketBeat.com, Purple Innovation presently has an average rating of "Reduce" and an average target price of $0.65.

About Purple Innovation

Purple Innovation, Inc is a consumer products company specializing in the design, development and manufacture of comfort technology for the sleep and home furnishings markets. Best known for its proprietary Hyper-Elastic Polymer “Grid” technology, the company engineers mattresses, pillows and cushions that aim to combine pressure relief, support and temperature neutrality. Purple offers an array of sleep products alongside related lifestyle and wellness solutions.

The company's product portfolio includes mattress models in various sizes and thicknesses, adjustable bed frames, pillows, sheets and mattress protectors, as well as seat cushions and pet beds.

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