NASDAQ:PRPL Purple Innovation (PRPL) Stock Price, News & Analysis $2.10 -0.03 (-1.41%) Closing price 10/2/2026 04:00 PM EasternExtended Trading$2.11 +0.01 (+0.48%) As of 10/2/2026 07:30 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsInsider TradesNews and TrendsOptions ChainOwnershipSEC Filings About Purple Innovation Stock (NASDAQ:PRPL) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Purple Innovation alerts:Sign Up Key Stats Today's Range$2.10▼$2.2050-Day Range$2.10▼$9.7552-Week Range$2.05▼$24.75Volume13,804 shsAverage Volume55,028 shsMarket Capitalization$9.16 millionP/E RatioN/ADividend YieldN/APrice Target$16.25Consensus RatingReduce Company Overview Purple Innovation, Inc. develops and sells sleep and comfort products under the Purple brand. Its product portfolio includes mattresses, pillows, mattress toppers, cushions, bedding, adjustable bed bases and other accessories designed to support sleep and pressure relief. The company’s products are distinguished by its proprietary Purple Grid, a flexible, gel-like polymer material designed to provide cushioning, airflow and support. Purple sells directly to consumers through its website and retail showrooms, as well as through selected third-party retail and distribution partners. Purple was founded by brothers Tony and Terry Pearce, inventors with backgrounds in product development and materials engineering, and became a publicly traded company in 2018. The company is headquartered in Lehi, Utah, and serves customers primarily in the United States, with its products also available through select international channels.AI Generated. May Contain Errors. Read More Purple Innovation Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks30th Percentile Overall ScorePRPL MarketRank™: Purple Innovation scored higher than 30% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion3.0 / 5Analyst RatingReduce Consensus RatingPurple Innovation has received a consensus rating of Reduce. The company's average rating score is 1.67, and is based on no strong buy ratings, no buy ratings, 2 hold ratings, and 1 sell rating.Upside PotentialPurple Innovation has a consensus price target of $16.25, representing about 673.8% upside from its current price of $2.10.Amount of Analyst CoveragePurple Innovation has only been the subject of 1 research reports in the past 90 days.Read more about Purple Innovation's stock forecast and price target. Earnings and Valuation0.6 / 5Proj. Earnings GrowthGrowing Earnings GrowthEarnings for Purple Innovation are expected to grow in the coming year, from ($6.34) to ($5.52) per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Purple Innovation is -0.19, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Purple Innovation is -0.19, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Read more about Purple Innovation's valuation and earnings. Short Interest2.0 / 5Short Interest LevelBearish Percentage of Shares Shorted5.67% of the float of Purple Innovation has been sold short.Short Interest Ratio / Days to CoverPurple Innovation has a short interest ratio ("days to cover") of 3.25, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Purple Innovation has recently increased by 13.14%, indicating that investor sentiment is decreasing significantly. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldPurple Innovation does not currently pay a dividend.Dividend GrowthPurple Innovation does not have a long track record of dividend growth. News and Social Media0.0 / 5News SentimentN/A MarketBeat FollowsOnly 1 people have added Purple Innovation to their MarketBeat watchlist in the last 30 days. This is a decrease of -50% compared to the previous 30 days. Company Ownership1.4 / 5Insider TradingN/A Insider Buying vs. Insider SellingIn the past three months, Purple Innovation insiders have not sold or bought any company stock.Percentage Held by Insiders54.00% of the stock of Purple Innovation is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions88.41% of the stock of Purple Innovation is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Purple Innovation's insider trading history. Receive PRPL Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Purple Innovation and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. 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PRPL Stock News HeadlinesPurple (PRPL) Q2 2026 Earnings Call TranscriptAugust 18, 2026 | fool.comPurple Innovation Earnings Call Balances Profit Gains, Weak SalesAugust 11, 2026 | tipranks.comTrump's New DollarPorter Stansberry says President Trump has signed an executive order initiating what he calls a full U.S. dollar reset - and most Americans don't know it's happening. The last time America underwent a monetary shift like this, under Nixon in the 1970s, it minted an average of 1,300 new millionaires a day for over half a century. Stansberry has released a new documentary naming the assets he believes are positioned to surge as a result.October 4 at 1:00 AM | Porter & Company (Ad)Purple forecasts $20M-$25M FY2026 adjusted EBITDA as revenue guide lowered to $420M-$440MAugust 11, 2026 | seekingalpha.comPurple (NASDAQ:PRPL) misses Q2 CY2026 sales expectationsAugust 11, 2026 | msn.comPurple Innovation, Inc. (PRPL) Q2 2026 Earnings Call TranscriptAugust 10, 2026 | seekingalpha.comPurple Innovation Reports Second Quarter 2026 ResultsAugust 10, 2026 | prnewswire.comPurple Innovation to Report Second Quarter 2026 Results on August 10, 2026July 29, 2026 | prnewswire.comSee More Headlines PRPL Stock Analysis - Frequently Asked Questions How have PRPL shares performed this year? Purple Innovation's stock was trading at $17.2625 at the beginning of the year. Since then, PRPL stock has decreased by 87.8% and is now trading at $2.10. How were Purple Innovation's earnings last quarter? Purple Innovation, Inc. (NASDAQ:PRPL) posted its earnings results on Monday, August, 10th. The company reported ($1.52) earnings per share (EPS) for the quarter, topping the consensus estimate of ($2.18) by $0.66. The company had revenue of $98.27 million for the quarter, compared to analyst estimates of $104.39 million. Read the conference call transcript. When did Purple Innovation's stock split? Shares of Purple Innovation reverse split on Monday, July 20th 2026.A 1-25 reverse split was announced. The number of shares owned by shareholders was adjusted after the closing bell on Sunday, July 19th 2026. An investor that had 100 shares of stock prior to the reverse split would have 4 shares after the split. How do I buy shares of Purple Innovation? Shares of PRPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Purple Innovation own? Based on aggregate information from My MarketBeat watchlists, some other companies that Purple Innovation investors own include NVIDIA (NVDA), Tesla (TSLA), Advanced Micro Devices (AMD), Meta Platforms (META), Visa (V), Home Depot (HD) and JPMorgan Chase & Co. (JPM). Company Calendar Last Earnings8/10/2026Today10/04/2026Next Earnings (Estimated)11/03/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Red Zone (4m+) 1-Year History Oct 25 Jan 26 Apr 26 Jul 26 Oct 26 PRPL's financial health is in the Red zone, according to TradeSmith. PRPL has been in this zone for over 4 months. Industry, Sector and Symbol Stock ExchangeNASDAQ SectorConsumer Discretionary Industry Household Durables Sub-IndustryHome Furnishings Current SymbolNASDAQ:PRPL CIK1643953 Webwww.purple.com Phone(801) 756-2600FaxN/AEmployees1,100Year Founded2010Price Target and Rating Average Price Target for Purple Innovation$16.25 High Price Target$16.25 Low Price Target$16.25 Potential Upside/Downside+673.8%Consensus RatingReduce Rating Score (0-4)1.67 Research Coverage3 Analysts Profitability EPS (Trailing Twelve Months)($11.24) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income-$51.41 million Net Margins-10.74% Pretax Margin-10.72% Return on EquityN/A Return on Assets-10.89% Debt Debt-to-Equity RatioN/A Current Ratio0.52 Quick Ratio0.27 Sales & Book Value Annual Sales$468.73 million Price / Sales0.02 Cash FlowN/A Price / Cash FlowN/A Book Value($6.84) per share Price / Book-0.31Miscellaneous Outstanding Shares4,360,000Free Float2,006,000Market Cap$9.16 million OptionableOptionable Beta1.45 Social Links 10 Best Stocks to Own in Fall 2026AI spending is reshaping the market, and the opportunity extends far beyond the biggest chipmakers. Discover 10 stocks set to benefit from powerful trends in AI infrastructure, cloud computing, energy, capital returns, and consumer growth this fall.Get This Free Report This page (NASDAQ:PRPL) was last updated on 10/4/2026 by MarketBeat.com Staff. From Our PartnersElon Warns "America Will Go Bankrupt". 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