Roku (ROKU) Stock Price, News & Analysis

Company Overview

Roku, Inc. (NASDAQ: ROKU) operates a television streaming platform that connects consumers with digital entertainment. Its Roku operating system powers streaming players, Roku-branded televisions and smart-TV products made by licensing partners. The platform provides access to streaming services, live television, movies, music and other applications.

The company also operates The Roku Channel, its own ad-supported streaming service offering licensed and original content, including movies, television programs, live channels and premium subscription options. Roku generates revenue through platform services such as digital advertising, content distribution and subscriptions, as well as sales of streaming devices and related products.

Founded in 2002 by Anthony Wood, Roku initially focused on developing dedicated streaming devices and later expanded into operating-system licensing, advertising and content distribution. Its services are available primarily in the United States, with a presence in additional markets including Canada, Mexico, the United Kingdom and other international regions. Wood serves as Roku’s founder and chief executive officer.

Key Stats

• Today's Range: $154.14 to $155.04
• 50-Day Range: $139.25 to $159.76
• 52-Week Range: $78.53 to $159.89
• Volume: 1.41 million shs
• Average Volume: 2.17 million shs
• Market Capitalization: $22.99 billion
• P/E Ratio: 66.21
• Dividend Yield: N/A
• Price Target: $156.17
• Consensus Rating: Hold

Roku Stock Analysis - MarketRank™

Roku scored higher than 62% of companies evaluated by MarketBeat, and ranked 100th out of 246 stocks in the communication services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.2 / 5
• Analyst Rating: Hold

Consensus Rating

Roku has received a consensus rating of Hold. The company's average rating score is 2.33, and is based on 1 strong buy rating, 7 buy ratings, 19 hold ratings, and no sell ratings.

Upside/Downside

The consensus price target for Roku is close to its current price, suggesting limited near-term upside or downside.

Amount of Analyst Coverage

Roku has been the subject of 14 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 36.14%

Earnings Growth

Earnings for Roku are expected to grow by 36.14% in the coming year, from $2.85 to $3.88 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Roku is 66.21, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 39.19.

Price to Earnings Ratio vs. Sector

The P/E ratio of Roku is 66.21, which means that it is trading at a more expensive P/E ratio than the Communication Services sector average P/E ratio of about 23.87.

Price to Book Value per Share Ratio

Roku has a P/B Ratio of 8.62. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

6.21% of the float of Roku has been sold short.

Short Interest Ratio / Days to Cover

Roku has a short interest ratio ("days to cover") of 3.97, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Roku has recently decreased by 23.58%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Roku does not currently pay a dividend.

Dividend Growth

Roku does not have a long track record of dividend growth.

News and Social Media

• Score: 3.5 / 5
• News Sentiment: 0.58

News Sentiment

Roku has a news sentiment score of 0.58. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.73 average news sentiment score of Communication Services companies.

News Coverage This Week

MarketBeat has tracked 31 news articles for Roku this week, compared to 8 articles on an average week.

Search Interest

17 people have searched for ROKU on MarketBeat in the last 30 days. This is an increase of 6% compared to the previous 30 days.

MarketBeat Follows

7 people have added Roku to their MarketBeat watchlist in the last 30 days. This is an increase of 600% compared to the previous 30 days.

Company Ownership

• Score: 1.9 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Roku insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $16,848,834.00 in company stock.

Percentage Held by Insiders

13.45% of the stock of Roku is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

86.30% of the stock of Roku is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/06/2026
• Today: 9/13/2026
• Next Earnings (Estimated): 11/04/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Communication Services
• Industry: Entertainment
• Sub-Industry: Movies & Entertainment
• Current Symbol: NASDAQ:ROKU
• CIK: 1428439
• Web: www.roku.com
• Phone: (408) 556-9040
• Fax: N/A
• Employees: 3,600
• Year Founded: 2002

Price Target and Rating

• Average Price Target for Roku: $156.17
• High Price Target: $185.00
• Low Price Target: $100.00
• Potential Upside/Downside: +0.8%
• Consensus Rating: Hold
• Rating Score (0-4): 2.33
• Research Coverage: 27 Analysts

Profitability

• EPS (Trailing Twelve Months): $2.34
• Trailing P/E Ratio: 66.21
• Forward P/E Ratio: 54.36
• P/E Growth: N/A
• Net Income: $88.36 million
• Net Margins: 6.82%
• Pretax Margin: 7.44%
• Return on Equity: 13.73%
• Return on Assets: 8.34%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 2.87
• Quick Ratio: 2.77

Sales & Book Value

• Annual Sales: $4.74 billion
• Price / Sales: 4.85
• Cash Flow: $2.90 per share
• Price / Cash Flow: 53.40
• Book Value: $17.98 per share
• Price / Book: 8.62

Miscellaneous

• Outstanding Shares: 148,420,000
• Free Float: 128,457,000
• Market Cap: $22.99 billion
• Optionable: Optionable
• Beta: 2.05