Salesforce (NYSE:CRM) Now Covered by JPMorgan Chase & Co.

Key Points

• JPMorgan initiated coverage of Salesforce with an “overweight” rating and a $250 price target, implying 27.78% upside from the prior close.
• Analyst sentiment remains broadly positive: Salesforce has a “Moderate Buy” consensus rating and an average price target of $249.05, despite some recent target cuts and neutral or underperform ratings.
• Salesforce’s latest quarterly results beat expectations, with adjusted earnings of $3.88 per share versus the $3.13 consensus and revenue of $11.13 billion, up 13.3% year over year.

JPMorgan Chase & Co. started coverage on shares of Salesforce (NYSE:CRM - Get Free Report) in a note issued to investors on Thursday. The brokerage set an "overweight" rating and a $250.00 price target on the CRM provider's stock. JPMorgan Chase & Co.'s price objective suggests a potential upside of 27.78% from the stock's previous close.

A number of other analysts also recently weighed in on the company. Macquarie Infrastructure decreased their price objective on Salesforce from $200.00 to $190.00 and set a "neutral" rating for the company in a report on Thursday, May 28th. Sanford C. Bernstein reduced their price target on Salesforce from $194.00 to $173.00 and set an "underperform" rating on the stock in a research report on Thursday, May 28th. Canaccord Genuity Group reissued a "buy" rating and issued a $225.00 price target on shares of Salesforce in a research note on Tuesday, June 16th. Daiwa Securities Group lowered their price objective on Salesforce from $295.00 to $280.00 and set a "buy" rating for the company in a research report on Tuesday, June 2nd. Finally, Wedbush initiated coverage on Salesforce in a report on Wednesday, July 1st. They issued an "outperform" rating on the stock. Two research analysts have rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, sixteen have issued a Hold rating and four have issued a Sell rating to the company's stock. According to data from MarketBeat, the company has an average rating of "Moderate Buy" and a consensus target price of $249.05.

Salesforce Trading Up 1.2%

NYSE CRM traded up $2.33 during trading hours on Thursday, reaching $195.65. The company's stock had a trading volume of 982,809 shares, compared to its average volume of 13,633,259. The firm has a fifty day simple moving average of $170.96 and a 200-day simple moving average of $182.38. The company has a debt-to-equity ratio of 1.15, a current ratio of 0.79 and a quick ratio of 0.79. Salesforce has a 52 week low of $146.32 and a 52 week high of $269.11. The stock has a market cap of $160.24 billion, a P/E ratio of 22.61, a P/E/G ratio of 1.07 and a beta of 1.16.

Salesforce (NYSE:CRM - Get Free Report) last posted its earnings results on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share for the quarter, topping analysts' consensus estimates of $3.13 by $0.75. The firm had revenue of $11.13 billion for the quarter, compared to analyst estimates of $11.05 billion. Salesforce had a net margin of 18.73% and a return on equity of 18.72%. The company's revenue for the quarter was up 13.3% compared to the same quarter last year. During the same period in the previous year, the firm posted $2.58 EPS. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. Equities analysts forecast that Salesforce will post 10.27 earnings per share for the current fiscal year.

Institutional Inflows and Outflows

A number of institutional investors have recently modified their holdings of the stock. Commonwealth Retirement Investments LLC acquired a new stake in shares of Salesforce in the 4th quarter valued at about $25,000. Key Capital Management INC acquired a new position in Salesforce during the 4th quarter worth approximately $26,000. Gilpin Wealth Management LLC bought a new position in Salesforce in the fourth quarter worth approximately $26,000. Persistent Asset Partners Ltd bought a new position in Salesforce in the second quarter worth approximately $27,000. Finally, Costello Asset Management INC grew its stake in Salesforce by 410.3% in the first quarter. Costello Asset Management INC now owns 148 shares of the CRM provider's stock valued at $28,000 after acquiring an additional 119 shares during the period. Institutional investors and hedge funds own 80.43% of the company's stock.

Key Stories Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Monness Crespi & Hardt raised its price target from $200 to $222 and upgraded Salesforce to “buy,” implying roughly 15% upside from the reference price. The bullish view suggests confidence in Salesforce’s earnings power and enterprise AI opportunity.
• Positive Sentiment: UBS increased its target from $185 to $210, and Wells Fargo raised its target from $200 to $205. Although both firms retained neutral or equal-weight ratings, the higher targets indicate improved valuation support following Salesforce’s strong recent earnings performance.
• Positive Sentiment: Short interest dropped 36.7% in July to 29.4 million shares, equal to 3.7% of shares outstanding and about 2.2 days of average trading volume. Reduced bearish positioning may limit selling pressure and create potential for short-covering.
• Positive Sentiment: Salesforce’s Agentforce and broader AI ecosystem continue to attract commercial activity. Navatar announced a governed AI framework combining Salesforce CRM, Agentforce and Claude, while Strativera launched a credentialed Salesforce consulting practice on AppExchange. Navatar AI framework article

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.

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