Sally Beauty (SBH) Stock Price, News & Analysis

Company Overview

Sally Beauty Holdings, Inc. is a specialty retailer and distributor of professional beauty products. Through its Sally Beauty and CosmoProf businesses, the company offers hair color, hair care, styling products, skin care, nail products, beauty accessories, tools and salon equipment from both third-party brands and its own private-label brands.

Sally Beauty primarily serves consumers and beauty enthusiasts, while CosmoProf focuses on licensed salon professionals and other beauty-industry customers. Its products are sold through company-operated stores, digital commerce channels and professional distribution operations.

The company traces its history to the founding of Sally Beauty Supply in 1964. Sally Beauty Holdings is headquartered in Denton, Texas, and serves customers primarily in the United States, Canada, Puerto Rico and parts of Europe, including the United Kingdom and Ireland. Denise Paulonis has served as the company’s chief executive officer since 2022.

Key Stats

• Today's Range: $15.73 to $16.23
• 50-Day Range: $15.67 to $17.18
• 52-Week Range: $11.54 to $17.92
• Volume: 1.44 million shs
• Average Volume: 1.45 million shs
• Market Capitalization: $1.49 billion
• P/E Ratio: 8.30
• Dividend Yield: N/A
• Price Target: $17.40
• Consensus Rating: Hold

Sally Beauty Stock Analysis - MarketRank™

Sally Beauty scored higher than 49% of companies evaluated by MarketBeat, and ranked 319th out of 484 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.3 / 5
• Analyst Rating: Hold

Consensus Rating

Sally Beauty has received a consensus rating of Hold. The company's average rating score is 2.43, and is based on no strong buy ratings, 4 buy ratings, 2 hold ratings, and 1 sell rating.

Upside/Downside

The consensus price target for Sally Beauty is close to its current price, suggesting limited near-term upside or downside.

Amount of Analyst Coverage

Sally Beauty has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 8.70%

Earnings Growth

Earnings for Sally Beauty are expected to grow by 8.70% in the coming year, from $2.07 to $2.25 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Sally Beauty is 8.30, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 44.79.

Price to Earnings Ratio vs. Sector

The P/E ratio of Sally Beauty is 8.30, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 45.03.

Price to Book Value per Share Ratio

Sally Beauty has a P/B Ratio of 1.99. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

20.20% of the float of Sally Beauty has been sold short.

Short Interest Ratio / Days to Cover

Sally Beauty has a short interest ratio ("days to cover") of 13.3, which indicates bearish sentiment.

Change versus previous month

Short interest in Sally Beauty has recently decreased by 6.84%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Sally Beauty does not currently pay a dividend.

Dividend Growth

Sally Beauty does not have a long track record of dividend growth.

News and Social Media

• Score: 3.9 / 5
• News Sentiment: 1.31

News Sentiment

Sally Beauty has a news sentiment score of 1.31. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.52 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 4 news articles for Sally Beauty this week, compared to 3 articles on an average week.

Search Interest

1 people have searched for SBH on MarketBeat in the last 30 days.

Company Ownership

• Score: 0.1 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Sally Beauty insiders have not sold or bought any company stock.

Percentage Held by Insiders

2.00% of the stock of Sally Beauty is held by insiders.

Percentage Held by Institutions

Sally Beauty has minimal institutional ownership at this time.

Company Calendar

• Last Earnings: 8/03/2026
• Today: 10/11/2026
• Next Earnings (Estimated): 11/12/2026
• Fiscal Year End: 9/30/2027

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: Specialty Retail
• Sub-Industry: Other Specialty Retail
• Current Symbol: NYSE:SBH
• CIK: 1368458
• Web: www.sallybeautyholdings.com
• Phone: (940) 898-7500
• Fax: 940-297-4990
• Employees: 27,000
• Year Founded: 1964

Price Target and Rating

• Average Price Target for Sally Beauty: $17.40
• High Price Target: $20.00
• Low Price Target: $13.00
• Potential Upside/Downside: +9.1%
• Consensus Rating: Hold
• Rating Score (0-4): 2.43
• Research Coverage: 7 Analysts

Profitability

• EPS (Trailing Twelve Months): $1.92
• Trailing P/E Ratio: 8.30
• Forward P/E Ratio: 7.70
• P/E Growth: N/A
• Net Income: $195.88 million
• Net Margins: 5.16%
• Pretax Margin: 6.89%
• Return on Equity: 24.36%
• Return on Assets: 7.07%

Debt

• Debt-to-Equity Ratio: 0.92
• Current Ratio: 2.37
• Quick Ratio: 0.57

Sales & Book Value

• Annual Sales: $3.70 billion
• Price / Sales: 0.40
• Cash Flow: $3.01 per share
• Price / Cash Flow: 5.30
• Book Value: $8.03 per share
• Price / Book: 1.99

Miscellaneous

• Outstanding Shares: 93,620,000
• Free Float: 91,750,000
• Market Cap: $1.49 billion
• Optionable: Optionable
• Beta: 1.03