Traeger (COOK) Stock Price, News & Analysis

Company Overview

Traeger, Inc. designs, manufactures and sells outdoor cooking products under the Traeger brand. The company is best known for its wood-pellet grills, which use automated temperature controls and hardwood pellets to provide wood-fired cooking. Its product portfolio also includes gas and charcoal grills, portable grills, pizza ovens, smokers and related outdoor cooking equipment.

In addition to grills, Traeger offers wood pellets, rubs, sauces, marinades, cookware, replacement parts and other accessories. The company also supports its products with recipes, cooking content and connected features through its digital ecosystem and mobile application.

Traeger was founded in 1985 by Joe Traeger in Mt. Angel, Oregon, and is widely credited with helping establish the modern wood-pellet grill category. The company sells its products through direct-to-consumer channels, retailers and distributors, serving customers in North America and select international markets. Traeger is headquartered in Salt Lake City, Utah, and Jeremy Andrus serves as its chief executive officer.

Key Stats

• Today's Range: $69.01 to $70.47
• 50-Day Range: $44.02 to $72.29
• 52-Week Range: $20.91 to $86.59
• Volume: 11,563 shs
• Average Volume: 39,519 shs
• Market Capitalization: $196.47 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $49.33
• Consensus Rating: Hold

Traeger Stock Analysis - MarketRank™

Traeger scored higher than 16% of companies evaluated by MarketBeat, and ranked 430th out of 470 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.4 / 5
• Analyst Rating: Hold

Consensus Rating

Traeger has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no strong buy ratings, 1 buy rating, 5 hold ratings, and 1 sell rating.

Downside Risk

Traeger has a consensus price target of $49.33, representing about 31.8% downside from its current price of $72.29.

Amount of Analyst Coverage

Traeger has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.0 / 5
• Proj. Earnings Growth: Decreasing

Earnings Growth

Earnings for Traeger are expected to decrease in the coming year, from ($0.30) to ($0.57) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Traeger is -3.83, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Traeger is -3.83, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Traeger has a P/B Ratio of 1.16. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

2.82% of the float of Traeger has been sold short.

Short Interest Ratio / Days to Cover

Traeger has a short interest ratio ("days to cover") of 1.07, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Traeger has recently increased by 12.90%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Traeger does not currently pay a dividend.

Dividend Growth

Traeger does not have a long track record of dividend growth.

News and Social Media

• Score: 0.9 / 5
• News Sentiment: -0.62

News Sentiment

Traeger has a news sentiment score of -0.62. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.39 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 8 news articles for Traeger this week, compared to 2 articles on an average week.

Company Ownership

• Score: 1.9 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Traeger insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $152,075.00 in company stock.

Percentage Held by Insiders

16.20% of the stock of Traeger is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

46.84% of the stock of Traeger is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 11/04/2026
• Today: 11/10/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: Household Durables
• Sub-Industry: Household Appliances
• Current Symbol: NYSE:COOK
• CIK: 1857853
• Web: www.traeger.com
• Phone: 801-701-7180
• Fax: N/A
• Employees: 433
• Year Founded: 1990

Price Target and Rating

• Average Price Target for Traeger: $49.33
• High Price Target: $77.00
• Low Price Target: $38.00
• Potential Upside/Downside: -28.7%
• Consensus Rating: Hold
• Rating Score (0-4): 2.00
• Research Coverage: 7 Analysts

Profitability

• EPS (Trailing Twelve Months): ($18.87)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$115.18 million
• Net Margins: -11.83%
• Pretax Margin: -23.92%
• Return on Equity: -11.83%
• Return on Assets: -3.05%

Debt

• Debt-to-Equity Ratio: 2.39
• Current Ratio: 3.49
• Quick Ratio: 2.29

Sales & Book Value

• Annual Sales: $559.52 million
• Price / Sales: 0.35
• Cash Flow: $50.48 per share
• Price / Cash Flow: 1.37
• Book Value: $62.27 per share
• Price / Book: 1.11

Miscellaneous

• Outstanding Shares: 2,800,000
• Free Float: 2,345,000
• Market Cap: $193.65 million
• Optionable: No Data
• Beta: 1.99