NYSE:COOK Traeger (COOK) Stock Price, News & Analysis $54.54 -2.94 (-5.12%) Closing price 03:59 PM EasternExtended Trading$56.50 +1.96 (+3.60%) As of 04:26 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock About Traeger Stock (NYSE:COOK) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Traeger alerts:Sign Up Key Stats Today's Range$52.00▼$57.4850-Day Range$24.48▼$56.8152-Week Range$20.91▼$110.50Volume35,640 shsAverage Volume20,641 shsMarket Capitalization$151.62 millionP/E RatioN/ADividend YieldN/APrice Target$50.08Consensus RatingHold Company Overview Traeger, trading on the NYSE under the ticker COOK, is a designer, manufacturer and marketer of wood pellet grills and outdoor cooking appliances. The company’s core product lineup features a range of hardwood-pellet grills that combine wood-fired flavor with digital temperature control. Beyond grills, Traeger offers a suite of accessories—such as grill covers, smoking woods, meat probes and recipe rubs—as well as outdoor kitchen solutions designed to serve both consumer and light-commercial segments. Founded in 1985 by Joe Traeger, the brand pioneered the wood-pellet grilling category. After experiencing fluctuating sales in the early 2000s, the company was revitalized in 2009 under new ownership and leadership, which invested in product innovation and digital integration. Today, Traeger operates from its headquarters in Salt Lake City, Utah, and maintains research and development facilities focused on smart-grill technology, including WiFIRE® connectivity that allows users to monitor and adjust cooking temperatures via mobile app. Traeger’s senior management team brings deep experience in consumer goods, digital technology and supply chain optimization. This leadership has steered the company through a successful public listing and continues to expand its reach through strategic partnerships, product line extensions and an emphasis on user community engagement—hosting cooking classes, recipe development and competitive grilling events. Traeger distributes its products across North America through direct-to-consumer e-commerce channels and major retail partners, and it has extended its presence into Europe, Australia and select Asian markets. The company’s multi-channel strategy combines online pellet delivery subscriptions, branded retail environments and a network of authorized dealers to support growth in both backyard and professional cooking applications.AI Generated. May Contain Errors. Read More Traeger Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks35th Percentile Overall ScoreCOOK MarketRank™: Traeger scored higher than 35% of companies evaluated by MarketBeat, and ranked 192nd out of 271 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion2.0 / 5Analyst RatingHold Consensus RatingTraeger has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no strong buy ratings, 1 buy rating, 5 hold ratings, and 1 sell rating.Downside RiskTraeger has a consensus price target of $50.08, representing about 8.2% downside from its current price of $54.54.Amount of Analyst CoverageTraeger has been the subject of 5 research reports in the past 90 days, demonstrating strong analyst interest in this stock.Read more about Traeger's stock forecast and price target. Earnings and Valuation1.3 / 5Proj. Earnings GrowthGrowing Earnings GrowthEarnings for Traeger are expected to grow in the coming year, from ($8.72) to ($6.72) per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Traeger is -1.30, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Traeger is -1.30, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Book Value per Share RatioTraeger has a P/B Ratio of 0.87. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.Read more about Traeger's valuation and earnings. Short Interest5.0 / 5Short Interest LevelHealthy Percentage of Shares Shorted2.37% of the float of Traeger has been sold short.Short Interest Ratio / Days to CoverTraeger has a short interest ratio ("days to cover") of 3.76, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Traeger has recently decreased by 19.07%, indicating that investor sentiment is improving significantly. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldTraeger does not currently pay a dividend.Dividend GrowthTraeger does not have a long track record of dividend growth. News and Social Media0.0 / 5News SentimentN/A News Coverage This WeekMarketBeat has tracked 1 news article for Traeger this week, compared to 3 articles on an average week. Company Ownership1.1 / 5Insider TradingN/A Insider Buying vs. Insider SellingIn the past three months, Traeger insiders have not sold or bought any company stock.Percentage Held by Insiders16.10% of the stock of Traeger is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions46.84% of the stock of Traeger is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Traeger's insider trading history. Receive COOK Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Traeger and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. 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You’ve been warned.Three Nobel Prize Winners expose this once-in-a-generation wealth shift: “Don’t Say I Didn’t Warn You” Porter Stansberry exposes how the convergence of three immense forces is about to rewrite everything about the American way of life: how you work, save, invest… it’s all about to change.May 22 at 1:00 AM | Porter & Company (Ad)Traeger (COOK) Q1 2026 Earnings TranscriptMay 12, 2026 | finance.yahoo.comTraeger raises FY2026 adjusted EBITDA guide to $57M-$67M while keeping revenue at $465M-$485MMay 12, 2026 | seekingalpha.comTraeger Inc (COOK) Q1 2026 Earnings Call Highlights: Navigating Revenue Declines with Strategic ...May 12, 2026 | finance.yahoo.comTraeger, Inc. (COOK) Q1 2026 Earnings Call TranscriptMay 11, 2026 | seekingalpha.comTraeger Announces First Quarter Fiscal 2026 ResultsMay 11, 2026 | businesswire.comSee More Headlines COOK Stock Analysis - Frequently Asked Questions How have COOK shares performed this year? Traeger's stock was trading at $53.50 on January 1st, 2026. Since then, COOK stock has increased by 1.9% and is now trading at $54.5380. How were Traeger's earnings last quarter? Traeger, Inc. (NYSE:COOK) announced its quarterly earnings data on Monday, May, 11th. The company reported $1.49 earnings per share for the quarter, topping the consensus estimate of ($3.36) by $4.85. The business had revenue of $94.07 million for the quarter, compared to analyst estimates of $95.05 million. Traeger had a negative trailing twelve-month return on equity of 13.76% and a negative net margin of 21.84%. Read the conference call transcript. When did Traeger's stock split? Traeger shares reverse split on Wednesday, March 18th 2026.The 1-50 reverse split was announced on Thursday, March 12th 2026. The number of shares owned by shareholders was adjusted after the market closes on Tuesday, March 17th 2026. An investor that had 100 shares of stock prior to the reverse split would have 2 shares after the split. When did Traeger IPO? Traeger (COOK) raised $400 million in an IPO on Thursday, July 29th 2021. The company issued 23,529,411 shares at $16.00-$18.00 per share. How do I buy shares of Traeger? Shares of COOK stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Traeger own? Based on aggregate information from My MarketBeat watchlists, some other companies that Traeger investors own include Cisco Systems (CSCO), Home Depot (HD), Philip Morris International (PM), Meta Platforms (META), NVIDIA (NVDA), Tesla (TSLA) and JPMorgan Chase & Co. (JPM). Company Calendar Last Earnings5/11/2026Today5/22/2026Next Earnings (Estimated)8/05/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Green Zone (1m+) 1-Year History May 25 Aug 25 Nov 25 Feb 26 May 26 COOK's financial health is in the Green zone, according to TradeSmith. COOK has been in this zone for over one month. Industry, Sector and Symbol Stock ExchangeNYSE SectorConsumer Discretionary Industry CONSM PD - MISC DIS Sub-IndustryConsumer Goods Current SymbolNYSE:COOK CIK1857853 Webwww.traegergrills.com Phone801-701-7180FaxN/AEmployees880Year Founded1990Price Target and Rating Average Price Target for Traeger$50.08 High Price Target$75.00 Low Price Target$38.00 Potential Upside/Downside-8.2%Consensus RatingHold Rating Score (0-4)2.00 Research Coverage7 Analysts Profitability EPS (Trailing Twelve Months)($41.92) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income-$115.18 million Net Margins-21.84% Pretax Margin-22.40% Return on Equity-13.76% Return on Assets-3.95% Debt Debt-to-Equity Ratio2.29 Current Ratio3.40 Quick Ratio2.01 Sales & Book Value Annual Sales$559.52 million Price / Sales0.27 Cash Flow$34.52 per share Price / Cash Flow1.58 Book Value$62.84 per share Price / Book0.87Miscellaneous Outstanding Shares2,780,000Free Float2,334,000Market Cap$151.62 million OptionableOptionable Beta1.78 Social Links 7 Stocks That Could Be Bigger Than Tesla, Nvidia, and GoogleLooking for the next FAANG stock before everyone has heard about it? 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