TrueCar (TRUE) Stock Price, News & Analysis

Company Overview

TrueCar, Inc. operates a digital automotive marketplace designed to streamline the vehicle buying and selling process in the United States. Through its online platform, TrueCar provides prospective car buyers with transparent pricing information, real‐time market data and guaranteed savings from a network of certified dealers. The company’s core offerings include pricing analytics, dealer inventory listings and a purchase–price guarantee that aims to reduce the negotiation burden typically associated with new and used vehicle transactions.

Founded in 2005 under the name Zag.com by entrepreneur Scott Painter, the company rebranded as TrueCar in 2010 and subsequently completed its initial public offering in 2014. Since its public listing, TrueCar has expanded its suite of services to include subscription‐based software solutions for dealers, enabling them to leverage analytics and lead‐generation tools. The platform aggregates transaction data from millions of car purchases to furnish accurate market benchmarks for both consumers and dealerships.

Headquartered in Santa Monica, California, TrueCar’s services are available coast to coast across the United States. The company partners directly with new‐car manufacturers and thousands of local dealerships to maintain up‐to‐date inventory feeds and promotional offerings. By integrating OEM marketing support with its proprietary pricing engine, TrueCar seeks to deliver an end‐to‐end digital experience tailored to today’s value‐focused car buyers.

TrueCar is led by Chief Executive Officer Michael Darrow, who assumed the role in 2019. Under his leadership, the company has prioritized product innovation—enhancing mobile functionality, expanding its data‐science capabilities and forging strategic alliances with automotive manufacturers. With a focus on transparency and efficiency, TrueCar continues to refine its technology platform to meet evolving consumer expectations in the automotive retail sector.

Key Stats

• Today's Range: $2.54 to $2.54
• 50-Day Range: $2.54 to $2.54
• 52-Week Range: $1.05 to $2.54
• Volume: N/A
• Average Volume: 640,098 shs
• Market Capitalization: $225.91 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $2.55
• Consensus Rating: Reduce

TrueCar Stock Analysis - MarketRank™

TrueCar scored higher than 3% of companies evaluated by MarketBeat, and ranked 624th out of 629 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 0.9 / 5
• Analyst Rating: Reduce

Consensus Rating

TrueCar has received a consensus rating of Reduce. The company's average rating score is 1.80, and is based on no strong buy ratings, no buy ratings, 4 hold ratings, and 1 sell rating.

Upside/Downside

The consensus price target for TrueCar is close to its current price, suggesting limited near-term upside or downside.

Amount of Analyst Coverage

TrueCar has received no research coverage in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for TrueCar are expected to grow in the coming year, from ($0.19) to ($0.09) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of TrueCar is -11.55, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of TrueCar is -11.55, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

TrueCar has a P/B Ratio of 1.87. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: N/A
• Short Interest Level: N/A

Short Interest

There is no current short interest data available for TRUE.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

TrueCar does not currently pay a dividend.

Dividend Growth

TrueCar does not have a long track record of dividend growth.

News and Social Media

• Score: 0.6 / 5
• News Sentiment: N/A

Search Interest

1 people have searched for TRUE on MarketBeat in the last 30 days.

Company Ownership

• Score: 0.9 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, TrueCar insiders have not sold or bought any company stock.

Percentage Held by Insiders

3.90% of the stock of TrueCar is held by insiders.

Percentage Held by Institutions

79.44% of the stock of TrueCar is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 2/18/2025
• Today: 7/21/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Computer and Technology
• Industry: INTERNET SERVICES
• Sub-Industry: Computer Software
• Current Symbol: NASDAQ:TRUE
• CIK: 1327318
• Web: www.truecar.com
• Phone: (800) 200-2000
• Fax: N/A
• Employees: 440
• Year Founded: 2005

Price Target and Rating

• Average Price Target for TrueCar: $2.55
• High Price Target: $2.55
• Low Price Target: $2.55
• Potential Upside/Downside: +0.4%
• Consensus Rating: Reduce
• Rating Score (0-4): 1.80
• Research Coverage: 5 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.22)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$31.05 million
• Net Margins: -10.27%
• Pretax Margin: -10.27%
• Return on Equity: -23.76%
• Return on Assets: -18.02%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 4.49
• Quick Ratio: 4.49

Sales & Book Value

• Annual Sales: $181.22 million
• Price / Sales: 1.25
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $1.36 per share
• Price / Book: 1.87

Miscellaneous

• Outstanding Shares: 88,940,000
• Free Float: 85,471,000
• Market Cap: $225.91 million
• Optionable: No Data
• Beta: 2.22