Tuniu (TOUR) Stock Price, News & Analysis

Company Overview

Tuniu International Limited is a China-based online leisure travel company that operates a comprehensive travel services platform under the brand name Tuniu (NASDAQ: TOUR). Headquartered in Nanjing, the company was founded in 2006 and was incorporated in the Cayman Islands in May 2010. Tuniu completed its initial public offering on the Nasdaq Stock Market in December 2014, positioning itself to expand its suite of digital travel offerings and strengthen its strategic partnerships with suppliers and local agencies.

The company’s flagship platform, tuniu.com, provides a broad array of travel products and services, including packaged group tours, customized private tours, independent travel solutions, corporate travel management, hotel and resort bookings, air ticketing, cruise vacations and car rentals. Tuniu leverages technology—such as data analytics and artificial intelligence—to enhance personalized travel recommendations, streamline booking processes and optimize pricing. Its platform integrates inventory sourced from first-party operators as well as third-party suppliers, enabling a wide selection of travel options for consumers.

Tuniu primarily serves the domestic Chinese leisure travel market, catering to both individual and group travelers. The company also facilitates outbound travel experiences to popular destinations across Asia, Europe and the Americas. Supporting its online platform is a network of regional offices and customer service centers throughout China, as well as mobile applications that allow users to plan, book and manage trips on the go. Tuniu continues to focus on expanding its product portfolio and deepening supplier relationships to capture growth opportunities in China’s evolving travel sector.

Key Stats

• Today's Range: $4.71 to $4.82
• 50-Day Range: $4.56 to $5.30
• 52-Week Range: $4.53 to $9.85
• Volume: 9,048 shs
• Average Volume: 7,254 shs
• Market Capitalization: $51.76 million
• P/E Ratio: 14.81
• Dividend Yield: 24.89%
• Price Target: N/A
• Consensus Rating: Sell

Tuniu Stock Analysis - MarketRank™

Tuniu scored higher than 27% of companies evaluated by MarketBeat, and ranked 413th out of 490 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 0.7 / 5
• Analyst Rating: Sell

Consensus Rating

Tuniu has received a consensus rating of Sell. The company's average rating score is 1.00, and is based on no strong buy ratings, no buy ratings, no hold ratings, and 1 sell rating.

Amount of Analyst Coverage

Tuniu has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Tuniu is 14.81, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 39.22.

Price to Earnings Ratio vs. Sector

The P/E ratio of Tuniu is 14.81, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 46.53.

Price to Book Value per Share Ratio

Tuniu has a P/B Ratio of 0.38. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

1.12% of the float of Tuniu has been sold short.

Short Interest Ratio / Days to Cover

Tuniu has a short interest ratio ("days to cover") of 4.07.

Change versus previous month

Short interest in Tuniu has recently increased by 5.98%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Leadership

Tuniu is a leading dividend payer. It pays a dividend yield of 24.32%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Tuniu does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Tuniu is 193.44%. Payout ratios above 75% are not desirable because they may not be sustainable.

News and Social Media

• Score: 2.8 / 5
• News Sentiment: 0.51

News Sentiment

Tuniu has a news sentiment score of 0.51. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.70 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 8 news articles for Tuniu this week, compared to 1 article on an average week.

MarketBeat Follows

2 people have added Tuniu to their MarketBeat watchlist in the last 30 days. This is an increase of 100% compared to the previous 30 days.

Company Ownership

• Score: 0.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Tuniu insiders have not sold or bought any company stock.

Percentage Held by Insiders

76.10% of the stock of Tuniu is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Tuniu has minimal institutional ownership at this time.

Company Calendar

• Last Earnings: 8/25/2026
• Today: 8/27/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: Hotels, Restaurants & Leisure
• Sub-Industry: Hotels, Resorts & Cruise Lines
• Current Symbol: NASDAQ:TOUR
• CIK: 1597095
• Web: www.tuniu.com
• Phone: 862586853969
• Fax: N/A
• Employees: 1,920
• Year Founded: 2006

Profitability

• EPS (Trailing Twelve Months): $0.61
• Trailing P/E Ratio: 14.81
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: $4.45 million
• Net Margins: 3.73%
• Pretax Margin: 5.94%
• Return on Equity: 3.11%
• Return on Assets: 1.88%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 2.34
• Quick Ratio: 2.34

Sales & Book Value

• Annual Sales: $82.65 million
• Price / Sales: 0.63
• Cash Flow: $0.66 per share
• Price / Cash Flow: 7.14
• Book Value: $12.55 per share
• Price / Book: 0.38

Miscellaneous

• Outstanding Shares: 10,920,000
• Free Float: 2,610,000
• Market Cap: $51.76 million
• Optionable: Optionable
• Beta: 0.42